RESEARCH REPORT JUNE and Travel Pattern of Young India

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1 RESEARCH REPORT JUNE 2017 VS and Travel Pattern of Young India

2 About the Survey The survey polled 947 respondents from 12 Indian metros NCR, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Thiruvanthipuram, Jaipur, Indore, Ahmedabad, Guwahati, & Pune. All respondents were smartphone users and mentioned that they had booked cabs using /. The respondents were randomly selected by mobile in-app market-research app Unomer (android only) based on age-genderlocation criteria. 89% of the respondents were in the age-bracket Respondents got micro-credit from Unomer for participating in the survey. The survey was conducted in May 2017.

3 Executive Summary is Young India s top cab-aggregator with 55% usage vs. 41% for. s lead comes from Kolkata, Pune, Hyderabad, Ahmedabad, Guwahati & Jaipur. In the metros NCR, Bengaluru & Chennai usage is neck & neck, while is the leader in Mumbai & Indore. is also rated as the favourite cab service and #1 app for Customer Satisfaction, Safety, Economy & recommend to friend & family across India, attributed to its significant lead in some of the cities. Price transparency, Convenience, & Safety are the most important parameters in selecting a cab. and are growing at over 50% each year and is growing faster than. Growth is primarily happening because of market expansion but a certain portion is happening at the expense of the old local taxis. Travelling to work/institute & airport/railway transfers are joint #1 reason for using cabs. Visiting friends/relatives is a distinct #3 & entertainment/shopping is #4. Young India refers to the age group Wherever not specifically mentioned, the numbers refer to all age groups.

4 // is the #1 cab aggregator in Young India with 55% of the respondents choosing as the cab they used most often last month vs. 41% choosing. 41% 55% Others 4% // Direct comparison between and users across the cities is follows: # is ahead as the most used cab service in Mumbai & Indore. Both & get similar ratings on Favourite Cab Service, and Customer Satisfaction, Safety, Economy & recommend to friend & family in these two cities. Mumbai 54% 46% Indore 55% 45% 03

5 # is the most used cab in 6 cities - Kolkata, Pune, Hyderabad, Ahmedabad, Guwahati, & Jaipur. is also rated as the Favourite Cab Service, and #1 app for Customer Satisfaction, Safety, Economy & recommend to friend & family in each of these 6 cities. Kolkata Pune Hyderabad 35% 65% 38% 62% 44% 56% Ahmedabad Guwahati Jaipur 24% 76% 22% 78% 37% 63% # & usage is similar in NCR, Bangalore, & Chennai. gets marginally better ratings in NCR & Bengaluru whereas gets marginally better ratings in Chennai on Customer Satisfaction, Safety, Economy & recommend to friend & family parameters. NCR Bangalore Chennai 49% 51% 50% 50% 49% 51% 04

6 // has grown at a faster rate (82% per year) than s (67% per year) in the last 2 years. // Today s and users mentioned that public transport was their #1 mode of transport two years back. or was #2 and own car & local cabs were joint #3. Market will continue to grow fast as untapped users come in, experienced users spend more, and the aggregators expand into newer cities. 05

7 // Big chunk of the & users rated their respective cab service as #1on all parameters over other cab services. However, users rated slightly higher than the users rating while rating their respective cab aggregators. Cab rating parameters users rating users rating #1 on Customer Satisfaction 90% 84% #1 on Safety 86% 81% #1 Economical 86% 81% #1 on Recommend to others 90% 80% My Favourite Cab 93% 88% // There is no specific preference by age or gender, for one cab-aggregator over other. Users are young and urban, using mobile for lifestyle purposes. 78% of users spend less than INR 1000 per month on cab-aggregators, and 53% of cab users use a smartphone that costs less than INR 10,000. Biggest transactional mobile activity for the smartphone users who use or app are Movie booking and Internet Banking. 06

8 // Price Transparency & convenience of cab are the two most important parameters in selecting cab services in India. Safety is joint #1 in North India & #3 pan India. Younger users find Price Transparency the most important factor whereas older users find Convenience most important. For women, Price Transparency, Convenience, & Safety are equally important. For men, Price Transparency is the most important factor. For women from North, Safety is #1. Private car users are 1.5 times more likely to use rather than. Very few of the Meru or Mega users seem to have migrated to or. / have increased usage by expanding the cab category and getting new users in. 07

9 // Travelling to work or airport/railway are joint #1 reason for using cabs. Visiting friends/ relatives is a distinct #3 & entertainment/ shopping is #4. In Pune, Chennai, and Ahmedabad, travelling to airport/railway are a distinct #1 In North, visiting family/friends gets #2. In Jaipur it is #1; in NCR it is #2 // Women spend 9% more than men on cabs; and use cabs more often for entertainment /shopping, than men. They also use more expensive phones. // Users spend between INR on an average per month on cab. Spend per user per month is highest in Mumbai (average monthly spend above INR 900), followed by NCR, Kolkata, Bangalore and Chennai. 08

10 // High spending cab users (spending greater than INR 2000 per month) are equally split between &. Amongst high spenders, users rated higher than the users rating on all parameters except economy: Cab rating parameters 09 high spenders users rating high spenders users rating #1 on Customer Satisfaction 92% 63% #1 on Safety 84% 58% #1 Economical 72% 79% #1 on Recommend to others 92% 71% My Favourite Cab 92% 92%

11 ABOUT THE RESEARCHERS Nimish Vohra SVP, Principal Analyst Nimish, works with CMOs and senior marketing professionals. His research focuses on customer success management, predictive analytics, mobile enablement and other emerging trends that help customers leverage technology as an enabler of marketing and business outcomes. Kingshuk Hazra Analyst Kingshuk Hazra heads LeadStrategus a Go To Market consulting firm. Kingshuk calls himself the original pipeline builder using any & all tools & techniques old & new - to build high ROI powerful sales pipeline. His past stints have been with AWS, SAP, Gartner, Oracle, Pluralsight and naukri.com. 10

12 This research brought to you by Regalix, in partnership with Unomer and LeadStrategus. ABOUT REGALIX RESEARCH Headquartered in Silicon Valley, we help the CMO organization leverage emerging digital practices for creating marketing leverage as they bring new products and innovation to market. Regalix Research helps marketers through research-based insights, consulting and peer-to-peer programs that guide marketing strategy development and execution. Our focus is helping Technology companies leverage innovation and best practices to create real differentiation. Our analysts are practitioners with a successful track record of delivering real marketing results for both leading Fortune 500 companies as well as venture backed firms. ABOUT UNOMER Unomer provides a mobile platform and in-app survey technology to power market research. Unomer partners with brands, market research agencies and app publishers to gamify targeting, sampling and incentivization for collecting data and gathering insights through mobile apps. ABOUT LEADSTRATEGUS LeadStrategus is a Go To Market consulting firm. We work with SMBs & Startups in improving their Sales & Marketing effectiveness with a focus on creating powerful Demand Generation engine that cuts across Social, Digital, Tele, & F2F channels. For more information To find out how we can help you, please contact our office, or visit us at , Leghorn Street, Mountain View, CA (US): (India): research@regalix-inc.com info@regalix-inc.com