Report on DIGITAL MARKETING October 1, 2015

Transcription

1 Report on DIGITAL MARKETING October 1, 2015 By: Raj Subramanyam Author: How to Build a Blog That Counts Creator: Project Butterfly, Get Noticed Online All data cited in this report are taken from the public domain. You are free to share, or use this report or parts from this without attribution back to me

2 WHY DIGITAL MARKETING 94% recruiters use LinkedIn to proactively vet candidates US ecommerce business set to hit $500 bn. Only 28% of small businesses are selling online 46% of users read online reviews before making purchases Blogs and online reviews influence purchases

3 WHY THIS MATTERS If you don t control your online presence, someone else will Every opportunity that doesn t find you, benefits your competition Your online presence can either grow your business, or even close it down The online channel can provide high revenue growth & automated engagement, at scale

4 WHO SHOULD BE CONCERNED Individuals whether seeking a career opportunity, freelance, consulting or speaking engagement Traditional small businesses that want to engage customers and draw more traffic to their offline (brick and mortar) business Online small businesses entrepreneurs or small businesses that want to sell digital products online Large corporations to build a holistic digital strategy and maintain online market share

5 DOES DIGITAL MARKETING ACTUALLY WORK nina4airbnb When sending resumes after resumes for a full year did not work, a COMPELLING, unique online presence got Nina an interview at her focus, TARGET company Goedeker s Online success story of an offline furniture store. Online presence accounts for a 6x growth in employees and 90% of their business RxTrace With a relentless blog publishing strategy, Dirk Rodgers (250 blog posts and counting) gets sought out for speaking engagements in the pharmaceutical industry For more details and more such case studies visit bestdigitalmarketingcourse.com

6 HOW TO GO ABOUT DIGITAL MARKETING FIND the niche for your career or business UNDERSTAND end-to-end of Digital Marketing and work out the optimal strategy for you FOCUS on content, social media and product all with CUSTOMER engagement in mind EXECUTE your plan For a listing of Digital Marketing courses visit bestdigitalmarketingcourse.com

7 WHAT WOULD THE SETUP LOOK LIKE The back-end or platform set up WordPress site or LinkedIn profile which helps you get your content to your customer CONTENT compelling, expert and relevant content that targets strategic keywords for your online presence Product (digitial or physical), and marketing (social media, traditional or other online) A well-oiled set up to attract online traffic and a method to convert such traffic into customers For more details and more such case studies visit bestdigitalmarketingcourse.com

8 WHAT SHOULD BE THE APPROACH FOCUS on business, end-to-end, specifically on knowing your customer and your capabilities UNDERSTAND what can be delegated, and what must be done by you, the CEO LOOK for uniqueness about your idea and you; be bold and put out something OUTRAGEOUS For some compelling SELF-DEVELOPMENT concepts visit bestdigitalmarketingcourse.com

9 WHAT TRAINING IS OUT THERE SEO, Keyword research Copywriting, technical writing, etc. DO NOT GIVE YOU HOLISTIC VIEW Web programming CSS, Php programming TOO TECHNICAL, AND INTIMIDATING Niche component training Technical Courses Classroom Situation Very Expensive Dummy Examples Cannot create real-life situations DOES NOT PREPARE YOU FOR REAL-LIFE CHALLENGES $474 for training $595 for 4-page website setup TOO EXPENSIVE FOR THE LOW VALUE PROVIDED For a list of Digital Marketing courses visit bestdigitalmarketingcourse.com

10 THANK YOU