Social Media For Professional Consultants

Transcription

1 Social Media For Professional Consultants Contact Information: Patrick O Malley (617)-PATRICK pat@patrickomalley.com Copyright PATRICK Social Media Training Pg 1

2 Your Prerequisites/Needs You are experienced LinkedIn/Twitter/Facebook users How many do NOT have accounts? Experience? You want to understand the best ways to use LinkedIn 30% Facebook 25% Twitter 25% YouTube 10% Blogging 5% Social Media vote Advanced? Fast? What else? Copyright PATRICK Social Media Training Pg 2

3 Goals/Objectives You will learn more about LinkedIn The power of the friends of friends network The research power of LinkedIn Facebook How to use it for business Dangers of using it for business Twitter A waste of time for most people (today) Amazingly powerful for marketing YouTube The under-utilized social media site Blogging Copyright PATRICK Social Media Training Pg 3

4 Why Am I Here? I do keynote speeches and corporate training LinkedIn Facebook, Twitter, YouTube, Social Media Internet Marketing Google SEO & PPC VP of Operations for search engine that was tied with Google in 2000 I do NOT work for LinkedIn, Twitter, etc Copyright PATRICK Social Media Training Pg 4

5 YouTube For Business Like a TV commercial 30 seconds to 5 minutes Easier way to get ranked in Google Copyright PATRICK Social Media Training Pg 5

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12 YouTube Niche yourself What are your customers looking for? Copyright PATRICK Social Media Training Pg 12

13 Social Networking 20 years ago You were looking for Others were looking for a consultant What if information was more available? Today Information is available everywhere Copyright PATRICK Social Media Training Pg 13

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15 Create A Profile Make it simple Not a resume For a LinkedIn tutorial Google LinkedIn tutorial or go Resources Go to bottom to MPI WEC link Copyright PATRICK Social Media Training Pg 15

16 Finding Friends And Colleagues My #1 reason to get started with LinkedIn Example Copyright PATRICK Social Media Training Pg 16

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21 Exercise Who would you connect to? Former workers College roommates, friends, social club members, teammates High school friends Neighborhood groups Parent groups Military friends Childhood friends, i.e. Cub Scout, Girl Scout, Baseball, Gymnastics, People you met at conventions Relatives Others Copyright PATRICK Social Media Training Pg 21

22 LinkedIn - My Opinion Research tool (in and out of your network ) Find others Be found Friends of friends network A Rolodex or Address Book updated when people move Copyright PATRICK Social Media Training Pg 22

23 LinkedIn Business Research Tool Search People should say Search Profiles By name By company, skill My web page Copyright PATRICK Social Media Training Pg 23

24 Example I want to do a seminar in Atlanta Search People Atlanta Hotels Copyright PATRICK Social Media Training Pg 24

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28 LinkedIn Friends Of Friends Friends are 1 st level connections Friends of friends are 2 nd level connections Who do you know that Mathematics Build your network Copyright PATRICK Social Media Training Pg 28

29 Friends = LinkedIn Connections 1 st Level Connections 2 nd Level Connections works for EMC sales team You is a graphic designer books bands in Miami is looking for a site for a sales meeting is a caterer in New York City Copyright PATRICK Social Media Training Pg 29

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33 LinkedIn Rolodex or Address Book Bye, bye, business cards Keep contact when they move Deb Lavoie story Copyright PATRICK Social Media Training Pg 33

34 Undocumented LinkedIn Tips Be found Professional Headline Know how to spell your last name? %e2%80%93-misspell-your-last-name-in-your-linkedin-profile/ Maiden name Copyright PATRICK Social Media Training Pg 34

35 Undocumented LinkedIn Tips Don t invite people you don t know! If 5 people say IDK you, you are blacklisted Copyright PATRICK Social Media Training Pg 35

36 Miscellaneous LinkedIn Features Groups Events Recommendations (Formal) Advanced Search Services Company (at top) -> Services -> More Copyright PATRICK Social Media Training Pg 36

37 LinkedIn - A Bad Name What do you need? You are looking for knowledge relevant information fast Copyright PATRICK Social Media Training Pg 37

38 Call it Prompt Access T o Relevant Information Containing Knowledge Copyright PATRICK Social Media Training Pg 38

39 Conclusion Power of a friends of friends network 20 years ago Copyright PATRICK Social Media Training Pg 39

40 Facebook Primarily a fun site Can be used for business, but Living room, barbeque Copyright PATRICK Social Media Training Pg 40

41 Personal Facebook Tips Be found Put in common misspellings of your last name Put in maiden name Copyright PATRICK Social Media Training Pg 41

42 Facebook Features For Business Lower left hand corner of Home page Events Click Events, the in upper right, Create New Event Groups Click Group, the in upper right, Create New Group Facebook Page or Fan Page Typically for a business or an artist, and pages have fans Copyright PATRICK Social Media Training Pg 42

43 Create An Event Navigation Bottom left look for 31, i.e.. Calendar Upper right Create Event Example Copyright PATRICK Social Media Training Pg 43

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46 Events Big bummer Have to invite people one by one Big tip - keep their addresses Can advertise events Pay per click (PPC) on right Copyright PATRICK Social Media Training Pg 46

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50 Facebook Page For Business Formal You must have association with business Navigation Lower left hand corner 2 nd button in is called Ads and Pages to create a Facebook Page or Fan Page If it isn t there, go to Help in lower right Copyright PATRICK Social Media Training Pg 50

51 Businesses Have fans, not friends Otherwise, similar Status updates Comments Copyright PATRICK Social Media Training Pg 51

52 Groups Less formal than Fan Pages Anyone can create one and get people to exchange comments (like status updates) Copyright PATRICK Social Media Training Pg 52

53 Facebook Tips Silent Dangers Of Facebook De-friending People can hide you on their News Feed Hidden Hide button When you see a status update, hover in upper right hand corner For more, go to Copyright PATRICK Social Media Training Pg 53

54 Limit What Business Friends Can See THE PICTURE Set up Friend Lists Business friends Football team Privacy settings Copyright PATRICK Social Media Training Pg 54

55 Friend Lists Group friends into Friend Lists Business friends Copyright PATRICK Social Media Training Pg 55

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57 Privacy Settings Allow specific people specific access Much better granularity than LinkedIn Pictures Status updates Wall much more 6 FAST slides Copyright PATRICK Social Media Training Pg 57

58 Privacy Settings How to implement it Click Settings (upper right, blue) Click Privacy Settings Click Profile Click Personal info Edit Custom settings Except friend or friend list Example Copyright PATRICK Social Media Training Pg 58

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64 Facebook Bad Name Made up by a college kid to be used by other college kids Used it for Pictures Sharing stories Copyright PATRICK Social Media Training Pg 64

65 Should have called it Pictures And T ales Really Inspiring College Kids Copyright PATRICK Social Media Training Pg 65

66 Facebook Summary Best fun social media site Careful using it for business If you use Facebook for business Events Groups Fan Pages or Facebook Pages You may be hidden or defriended Copyright PATRICK Social Media Training Pg 66

67 Twitter Mini-blogging 140 character messages Can t say much Anyone can follow anyone, and see their tweets Followers, not friends Can t distinguish between useful and junk Copyright PATRICK Social Media Training Pg 67

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69 Twitter Marketing Magic Get followers Follow people who talked about your product search.twitter.com Follow 2000 people, and 50% will follow you back Be cool Give them good info Occasionally, market to them Copyright PATRICK Social Media Training Pg 69

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71 Twitter ReTweet Example DanPlasticMan put misspellings of your name in your LinkedIn profile word of mouth Copyright PATRICK Social Media Training Pg 71

72 Blogging Google loves them Put blog on your website Wordpress Get SEO all in One plug in Blog your good content Copyright PATRICK Social Media Training Pg 72

73 More? My website Left navigation Resources -> MPI Atlanta LinkedIn videos and tips LinkedIn Blog, Social Media tips I will send you an invite, or invite me List of s Copyright PATRICK Social Media Training Pg 73

74 Goals/Objectives You learned about LinkedIn The power of the friends of friends network The research power of LinkedIn Facebook How to use it for business Dangers of using it for business Twitter A waste of time for most people (today) Amazingly powerful for marketing YouTube The under-utilized social media site Blogging Copyright PATRICK Social Media Training Pg 74

75 Conclusions Types of social media for everyone How many believe in relationships for business? have friends? have something to say? don t have time? look good? Social media for business If you don t Copyright PATRICK Social Media Training Pg 75

76 The End Copyright PATRICK Social Media Training Pg 76