Using Social Media to Market Your Program

Transcription

1 Using Social Media to Market Your Program Stefanie Dove, RDN, SNS and Samantha Ronk, RD

2 Professional Standards Code This session provides one (1) CEU Presentation Title: Using Social Media to Market Your Program Presentation Key Area: Communications & Marketing-4000 Professional Standards Code: 4110 EARN CONTINUING EDUCATION CREDITS

3 Today s Speakers Stefanie Dove, RDN, SNS oordinator of Marketing & Community Outreach Loudoun County Public Schools Samantha Ronk, RD Administrative Coordinator for Guest Experience Prince William County Public Schools

4 Affiliation or Financial Disclosure Stefanie Dove, RDN, SNS American Dairy Association Northeast Spokesperson Young Professional Taskforce Member, SNA Sponsorship Chair, School Nutrition Services Dietetic Practice Group Samantha Ronk, RD No Disclosures

5 What Are You Proud Of?

6 #ShareYourSNStory 1. Take out your phones. 2. and share what you are most proud of in your district. 3. Make sure to use #ShareYourSNStory. 4. We will share some of your stories at the end!

7 Prince William County, Virginia Enrollment: 91,000 students 101 schools and centers 40% free/reduced Social media channels: Twitter, Instagram,

8 Prince

9 Loudoun County, Virginia Enrollment: 83,000 students 92 schools 17% free & reduced Social media channels: Twitter, Instagram, Facebook, YouTube, Pinterest and Wordpress

10 Loudoun County

11 What s a Story?

12 Why Stories Matter If you don t tell it, SOMEONE else will. Let your PASSION shine. Helps you understand your WHY. Make an elevator pitch to share your STORY.

13 Stories to Share Nutrition education School gardens Community outreach Who is behind the tray Promotions and events New menu items and concepts

14 Food Trends

15 Top 5 Food Trends International Flavor Profiles Plant-Based Grains Customization Tapas

16 International Flavors Diverse palettes African, Caribbean, Central American, and Mediterranean-inspired dishes Modify using what you have on bid

17 Plant-Based THE Food trend of 2018 It s more than just a salad 25% in vegetarian claims; 257% in vegan claims Mintel Market Research Protein! TVP Beans Nuts + Seeds

18 Grains Ancient Grains Farro, Quinoa, Millet, Spelt Unique Blends Red and Black rice, Blue Corn, Black Barley How to use them? Buddha Bowls Shaker Salads Alternate with traditional grains

19 Customization The New Size is Custom - Forbes Meets Individual Needs Make/Build Your Own Self-Serve/Salad Bars @LCPSCafe

20 Tapas Small plates More options Students eat with their eyes How to implement: Bento boxes Meat and Cheese Combos Hummus Platters Trio s

21 Capturing Your Story Through Photos and Video

22 Platforms Facebook Twitter Instagram YouTube Snapchat Pinterest

23 5 Tips for Great Photos FOCUS your phone or camera LIGHTING can make or break the photo QUALITY over quantity CONTRAST the colors BACKGROUNDS can elevate @PWCSNutrition

24 Practice Makes Perfect Before After

25 5 Tips for Great Videos You have a very expensive piece of video equipment with you at all times it s your PHONE! 1. Have a PLAN 2. Pay attention to LIGHTING 3. Watch your BACKGROUND 4. STABILIZE your camera 5. Use a mic to record SOUND

26 Strategies for Success

27 Do s Post frequently Use hashtags properly Interact and engage with industry Think about your audience Handle negative comments Work smarter, not

28 Who @TeamNutrition State agencies, schools, other school nutrition programs

29 What to Tag #SchoolLunch #SchoolMeals #SchoolBreakfast #FarmtoSchool @PWCSNutrition

30 Let s See What You Are Proud Of!