become a own your market space PROGRAM OF EVENTS TAKE YOUR FIRM S BUSINESS DEVELOPMENT TO THE NEXT LEVEL SEPTEMBER 27, 2018 #MARKITECT

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1 become a own your market space TAKE YOUR FIRM S BUSINESS DEVELOPMENT TO THE NEXT LEVEL PROGRAM OF EVENTS SEPTEMBER 27, 2018 Barton Malow Company American Drive, Southfield, MI Questions about this event? Please contact Jen Huebel: JHuebel@clarkcc.com #MARKITECT

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3 SCHEDULE AT A GLANCE 7:30-8:00am Registration/Networking + Continental Breakfast 8:00am Presidents Welcome 8:05am KEYNOTE Kurt David 9:00am MARKETING RESEARCH & MARKETING PLANNING Donna Corlew, FSMPS, CPSM Domain 1 & 2 10:50am Mid Morning Break 11:00am CLIENT & BUSINESS DEVELOPMENT Terry Bean Domain 3 12:00pm Lunch 12:30pm LUNCH-TIME INSPIRATION Terry Bean 1:30pm PROPOSALS Jen Huebel Domain 4 2:25pm PROMOTIONAL ACTIVITY Ben Jessup Domain 5 3:30pm Afternoon Break 3:40pm MANAGEMENT Marisa Smith Domain 6 4:45pm Closing Remarks 5:30pm AFTERGLOW EVENT Skyline Club #MARKITECT

4 ABOUT THE SPEAKERS Speakers at Become a MARKITECT are recognized A/E/C Industry professionals from firms across the United States, many of which have spoken at national conferences and associations. Terry Bean DOMAIN 3 - CLIENT & BUSINESS DEVELOPMENT As a professional networking consultant and consummate networker, Terry will provide you with valuable business networking knowledge that can help attract people, opportunities and profits which are the goals of every company in business. Audiences love his ability to deliver uncommon knowledge in a clear, entertaining and immediately implementable way. Terry holds a B.S. in Psychology and a M.A. in Business Communications from Eastern Michigan University. Donna Corlew, FSMPS, CPSM DOMAIN 1 & 2 - MARKETING RESEARCH & MARKETING PLANNING Driven by a passion for coaching and helping others identify and maximize their unique talents and expertise, Donna works with firms across the US -- small, medium, and large -- to facilitate strategic vision and market research, build connections and chemistry with clients and targets, and coach seller/doers and marketing/business development teams. Her clients benefit from a robust network developed over decades in almost every geographic market and service needed to effectively grow your business. Kurt David KEYNOTE SPEAKER David is the creator of the acclaimed book and TV show, From Glory Days which chronicles the personal stories of Hall of Fame, All-Star, and World Champion former professional athletes following their pro sports careers. Kurt s experiences as a professional athlete, bestselling author, corporate keynote speaker, counselor, adjunct professor, and transition consultant to world class athletes provides him the skill to support highly successful individuals, organizations, and businesses that at times face challenges with positive leadership, resolving conflict, and change/transition.

5 Jen Huebel DOMAIN 4 - PROPOSALS A 14-year veteran, Jennifer has seen many proposals some of them the worst a potential client could come up with. With a focus on graphic design, she has spent her career honing in on how to present information to clients in a clear, graphically eye-catching way. Her presentation will focus on everything from the basics of proposal design, to tips and tricks for senior level marketers, business developers, and technical staff to create a clear message without loading your client down with endless paragraphs. Prepare to feel uncomfortable; she s not afraid of white space. Ben Jessup DOMAIN 5 - PROMOTIONAL ACTIVITY As an experienced A/E/C, professional services and B2B marketer, Ben helps companies successfully leverage technology and digital marketing to enter new markets and grow in the ones they are in. His passion is helping companies truly understand and connect with their buyers to capture new leads and nurture those leads to finally becoming a customer. Ben holds a BA in Marketing and a BFA in Design from Marietta College, as well as, numerous HubSpot certifications for inbound marketing, and has been the Ann Arbor HubSpot User Group Leader. Marisa Smith DOMAIN 6 - MANAGEMENT Marisa is a Professional Entrepreneurial Operating System Implementer, speaker and entrepreneur who is passionate about helping entrepreneurs and leadership teams get better at three things: Vision, Traction, and Healthy. She uses the Entrepreneurial Operating System process and tools to help business leaders learn to strengthen the Six Key Components of their businesses. Marisa also serves on the leadership team of EOS Worldwide, is a popular speaker and trainer, and is the author of Get Sales and Marketing Traction with Inbound. #MARKITECT

6 PARTNER ORGANIZATIONS

7 ABOUT EVENT SPONSORS The Society for Marketing Professional Services Michigan Chapter The Society for Marketing Professional Services is the only marketing organization dedicated to creating business opportunities in the A/E/C industry. SMPS represents a dynamic network of 6,000+ marketing and business development professionals working to secure profitable business relationships for their design and building companies. The Society and its chapters benefit from the support of 3,500 firms, encompassing 80% of the Engineering News Record Top 500 Design Firms and Top 400 Contractors. Event Planning Committee Recognition Jen Huebel, Clark Construction Company Deb Brauer, G2 Consulting Group Brita Vija Brookes, Stantec Anne DeGraw, Barton Malow Company Rachel Gutierrez, Ideal Contracting LLC Matt Norko, Byce & Associates, Inc. Tracy Taylor, T2 Designs Inc. And all the SMPS member volunteers that made this event possible. THANK YOU. #MARKITECT

8 PLATINUM SPONSORS GOLD SPONSORS James Haefner Photography

9 SILVER SPONSORS INKIND SPONSORS Program printing provided by: Banner printing provided by: Venue sponsor provided by: #MARKITECT

10 Healthcare University Corporate/Office K-12 Education Performing Arts Centers Houses of Worship Industrial Environmental Grand Rapids, MI Portland, OR (866)

11 JAMES HAEFNER PHOTOGRAPHY OCTOBER 23, :00AM - 10:30AM Public Relations: Build the Buzz Your Firm Deserves Hope and Jason Brown, of PublicCity PR Ideal Contracting, 2525 Clark Street, Detroit

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