WE HELP BRANDS TAKE OFF

Transcription

1 GET READY TO LAUNCH

2 WE HELP BRANDS TAKE OFF

3 IT TAKES VISION SiaMack Alavi OWNER Infinite Labs Digital is a place where professional attention towards the needs of our clients is our highest mission. We pledge to provide the finest personal service and work for our clients who will always enjoy a warm, relaxed, yet refined experience. The culture of Infinite Labs Digital instills well-being and fulfills the unexpressed wishes and needs of our clients. leadership We are the entrepreneurs serving the entrepreneurs of the digital world!

4 We are the Brand Makers from Orlando, Florida. We help our clients launch new brands, refresh existing ones, design new customer experiences and foster cultures of innovation. We are a certified Google Partner with expertise in Inbound Marketing which has shown to deliver 54% more leads into the conversion funnel than traditional outbound links. We are also an Ad Agency certified in Double Click for Publisher and Apple Publishing. different Integration with our SEO and Multi-media Marketing Services allows us to optimize your search visibility on Google, Yahoo, Bing and Social Media outlets. ABOUT US

5 We are taking all we have learned from launching and branding our own company and sharing it with other growing companies. Infinite Labs

6 OUR HISTORY 2009 Infinite Labs was relaunched as a sports nutrition brand 2015 Infinite Labs started developing its own marketing platform 2016 Infinite Labs Digital segmented out of Infinite Labs as a Marketing Company 2017 Infinite Labs Digital is launched in full force as a Google Partner, Apple Publisher and Inbound Marketing Agency

7 KEY FIGURES World Wide Access to our Staff 50 years of combined Marketing Experiences Dedicated Employees Personalized Individual Customer Care In-House Staff that specializes in all areas of Marketing Inbound Marketing Agency

8 OBJECTIVES & GOALS FOR YOU 1. Increase brand visibility for online channels 2. Increase Targeted Traffic 3. Establish Your Company in Google Search 4. Identify new opportunities for partnerships 5. Increase growth and traffic to social media channels and general marketing channels

9 They have been amazing to work with and have offered a full service strategic marketing approach that reaches every corner of our company. Since launching our new website, 6 months ago, we have seen exponential growth, including 3M page views in a very short time. We have seen growth in sales, growth in page views and even reduced bounce rates on our website. Lisa Lent Founder, CEO, Vitalah, Creators of Oxylent

10 TODAY S DIGITAL STRATEGY SECTION 1

11 TODAY S DIGITAL STRATEGY GET WITH THE TIMES The world isn t just going digital, it s already there. Full of potential and full of unknowns, a brand needs a plan when entering this new world. A digital marketing plan doesn t need to be complex, but it does need to be cohesive. A united brand with a united voice across these mediums is not a luxury in today s marketplace, it is a necessity. We are about to view concrete descriptions of how video, social, mobile, and pay-per-click (PPC) marketing have become the pillars of a cohesive digital plan. Unlike the marketing channels of the past (where a wide net was cast in hopes of catching customers) these digital opportunities provide reach and precision. Let s review the options. S1 01

12 With the help of Infinite Labs Digital, we created what I feel is the best fitness lifestyle magazine available. Dr. Thomas Fisher Muscle Media Magazine / Editor in Chief

13 TODAY S DIGITAL STRATEGY PAY-PER-CLICK PPC Before we move on to what PPC is, it may be useful to dispel what it isn t: Intrusive banner ads Unwelcome, unasked-for s Pop-up ads (yikes!) Just being number one on Google In the span of 19 years, Google has grown from a small internet start up to one of the most powerful companies in the world. Google earns their money by serving ads to the internet world. In 2016, Google s ad revenues totaled billion dollars. That year, advertising accounted for the majority percent of the online company s total revenues. They have created the most comprehensive, targeted, tactics-based ad serving platform among their search engine competitors Google Adwords. This powerful Pay-Per-Click tool is the engine that fuels their rapid growth and the growth of a multitude businesses, which have made the leap online. S1 02

14 TODAY S DIGITAL STRATEGY PAY-PER-CLICK ADS NEW Traditional ads are old news. The new influx of PPC is so seamless, so integrated into life, that it doesn t always get noticed for what it is Marketing that users and consumers want to see. OLD Because, when managed right, they want to see it. S1 03

15 TODAY S DIGITAL STRATEGY SEARCH This is PPC in its simplest form: Integrated text ads shown based on a search query, or keyword, on a search engine It can be targeted by location, from whole countries to square kilometers. It can change based on subtle differences in how a user searches. The messaging can be changed; then the performance of the different ads can be tracked and tested against each other. Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Many of these searches are the initial foray a consumer makes to find out about a product or service. What PPC search ads do is reach this potential customer at the very beginning of the sale process, and, coupled with advanced website analytics, guide the consumer all the way to a sale, sometimes over the span of multiple searches and days. S1 04

16 TODAY S DIGITAL STRATEGY This is a PPC Display ad. Display refers to the fact that it is a graphic ad, and that it is shown on display networks. Websites make their money by selling ad space just like print media does. DISPLAY Most websites use a platform like Google s to expand their reach and limit in-house costs. Big enough sites sometimes have their own service. People are entering the buying process online, doing research and reviewing, whether or not it eventually goes offline. S1 05

17 TODAY S DIGITAL STRATEGY PPC is a search engine marketing form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. GOOGLE SCORES A crucial element for a successful campaign in 2018 is a great Quality Score! It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors including your click-through rate (CTR) - the relevance of each keyword to its ad group. S1 06

18 TO SUMMARIZE Pay Per Click Advertising is an all-encompassing online alternative to traditional print, TV, and radio. Digital ad revenue surpassed print in 2012 and has well surpassed television spend to date. TODAY S DIGITAL STRATEGY There is no substitution for the advanced targeting methods of PPC advertising. While there is still much to be discovered, it can t be understood by sitting on the sidelines. S1 07

19 WE ARE CONTENT EXPERTS SECTION 2

20 thecontent EXPERTS ORGANIC SEARCH MARKETING 81% content. of B2C consumers are more likely to buy from companies that offer custom Keyword Research and Content Development Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject. Search Engine Optimization and Development SEO is organic search results that are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to them being advertisements. 86% advertisement. of consumers prefer informational articles to S2 01

21 thecontent EXPERTS PREMIUM CONTENT CREATION Copywriting Services Conversion Optimization Data Visualization Projects Blog Content Content Strategy Development Content should be at the core of your marketing. Content marketing is a strategic marketing approach focused on your niche. Competitive Content Analysis You can't let the competition dictate your strategy, but you need to know how they're positioned. Content Inventory & Audits A content inventory is the process and the result of cataloging the entire contents of a website. An allied practice a content audit is the process of evaluating that content. They are often conducted in tandem. Editorial Calendar Development An editorial calendar is a schedule of content to be produced and delivered to your audience through different channels over a specified timeline. S2 02

22 thecontent EXPERTS CONTENT PROMOTION Social Media Promotions Newsletter Marketing 73% of B2C business decision makers say branded content helps their consumers make better purchasing decisions. Paid Content Amplification Content Outreach Campaigns S2 03

23 TO SUMMARIZE thecontent EXPERTS Content marketing is growing. Here are some reasons why companies should consider brand campaigning: Risk Mitigation Develop trust with information that helps direct customer decisions Lead Generation Content drives traffic, as well as captures leads via form Lead Nurturing Strong content will educate and inform, developing a robust lead nurturing technique Lead Scoring Based on how prospects interact with the content and campaigns S2 04

24 VIDEO CONTENT SECTION 3

25 VIDEO CONTENT Online video provides a whole new way to advertise. In this digital age, old avenues like mailers, newspapers, and billboards are dead and buried. Customers are spending their time online. And they ve been there for a while. Video tells a story. With it, brands can engage viewers, keep their attention, and turn their audience into brand advocates. When beginning video, it s best to consider two options: YouTube and embedded videos. S3 01

26 VIDEO CONTENT LEVERAGING VIDEO FOR BUSINESS When most people think online video, they think YouTube. And with good reason. YouTube is now the second most commonly used search engine. A site once used for adorable cat videos is now used for everything. News. Reviews. Sports. Fashion. The statistics alone demand attention: Over 1 billion hours of video are watched each day 1.5 billion logged in users each month In short, YouTube is where customers are. Follow them. S3 02

27 VIDEO CONTENT TRUE VIEW With traditional advertising, too often a brand s message is seen by irrelevant people. Elderly woman don t want motorcycles. Kids don t care about IRA options. YouTube doesn t waste money, time, or eyeballs. Brands can target their customers with extreme segmentation: Location Age Gender Search Queries Topics Interests For example, you have the ability to only target women living in Chicago, aged 25-34, who have an interest in photography. S3 03

28 VIDEO CONTENT OPTIONS YouTube also allows a company to choose where their ads appear. They can be seen as a pre-roll before another video (instream), along the side as a recommended video (in-display), and at the top of the search results page (in-stream.) S3 04

29 VIDEO CONTENT EMBEDDED VIDEO YouTube is great, but don t forget about the visitors bouncing around the site. Well-done video on a site engages customers, sets the tone, explains products/services, and adds that muchneeded human element to the company. The types of video put on a site are as limitless as each brand s creativity, but these are a few tried and true varieties: Explainer - what a company does Origin - who a company is Products - what a company offers and how it works Testimonials - why customers should choose the company S3 05

30 VIDEO CONTENT PUTTING IT ALL TOGETHER Imagine venturing into the world of video. Wise decision. It may be a new intimidating place, but stick with it. Budgets are already pulled in numerous directions, leaving little to get started. No problem. Great cameras come in smartphone and tablet varieties. After some brainstorming, the videos get shot. They are strategic, each one having a specific purpose. One welcomes visitors to the site and explains what they can do there. Others highlight individual products. Great. Now sit back and watch online metrics climb. Visitors spend more time on the site and new people find the site through the videos. Word spreads. And before long, the results are in: more sales. The only problem is that one of the videos isn t performing well. Again, no problem. With the speed and ease of modern technology, replacing the bad video with a new one in no time is simple. Business continues to grow. Now another new frontier is ready to be ventured into: YouTube. Shoot a new video, one strategically designed to catch and hold the attention of people unfamiliar with the company. S3 06

31 TO SUMMARIZE Online video is already transitioning from luxury to necessity. YouTube advertising and embedded videos are the two avenues that would likely deliver the best and quickest results. YouTube can specifically target a brand s ideal customers. Embedded videos deliver your message in unique, engaging ways as visitors browse a brand s site. It doesn t go viral, but don t worry. It doesn t need to. Instead of casting a needlessly wide net, the video targets the exact audience who buys the product. No more wasted, expensive exposure. Soon, people searching for relevant terms will see the video. The best part is, a company only pays when someone expresses an interest by clicking. Users like videos that feel more like entertainment than a commercial. More clicks come in and brand recognition continues to grow as more and more people come to the site. That s the power of video. S3 07

32 SOCIAL MEDIA MARKETING SECTION 4

33 SOCIAL MEDIA DOING IT RIGHT Defining the Audience Precise target audience helps you create and deliver content effectively. Social media is a great tool to generate leads for increased revenue. By raising increased awareness of a brand s messaging and promotions, a marketing team can successfully show an increase in leads and revenue. Social media is a hot spot for customer service. Brands can easily tap into how the public is feeling and responding to the brand and its initiatives. Social media can lead to valuable information that can help companies meet the needs and wants of their customers, while monitoring their competitors. CONTENT MARKETING DEVELOPMENT SOCIAL MEDIA MARKETING SEO SERVICE OUR PREMIUM SERVICE FIELDS ANALYTIC CONSULTING WEBSITE DEVELOPMENT DIGITAL PROMOTION S4 01

34 SOCIAL MEDIA DOING IT RIGHT PROMOTION STRATEGIES PUSH OWNED CHANNEL PAID CHANNEL SEED CONTENT MARKETING PROMOTION INTEGRATION EARNED CHANNEL INTEGRATION SYNDICATION CHANNEL S4 02

35 SOCIAL MEDIA DOING IT RIGHT CAMPAIGN TIMELINE EXAMPLE 1ST SEMESTER EVALUATION ANALYSIS PROMOTION CONTENT CREATION KICK START STRATEGY DEVELOPMENT MONITORING & MEASURES ACTIVITIES JAN FEB MAR APR MAY JUN S4 03

36 SOCIAL MEDIA DOING IT RIGHT CONTENT MARKETING GOALS EXAMPLE 223,151 Monthly Twitter Followers 23,500 Monthly Google+ Followers 3,000 Monthly LinkedIn Followers $356,596 Monthly Conversion 123,251 Monthly Facebook likes $656,596 Monthly Sales Increase 23,000 Monthly YouTube Subscribers 656,596 Monthly Website Views S4 04

37 SOCIAL MEDIA DOING IT RIGHT PUBLISHING SCHEDULE EXAMPLE Daily Activities 1. Research post 2. Produce post 3. Visitor feedback 4. Photo content 5. Social media engagement 6. Content updates Weekly Activities 1. Analytics report 2. Team brainstorms 3. Analytics report 4. Team brainstorms 5. Analytics report 6. Team brainstorms Monthly Activities 1. Plan for new tactics 2. Evaluation plan S4 05

38 SOCIAL MEDIA DOING IT RIGHT CONTENT MEASUREMENT EXAMPLE Measure Reach Act Convert Engagement Brand Measure xx Hash tags xx Social spread xxx Conversation Lead volume % Interaction Sales volume Lead volume Followers Repeat transaction Positive feedback Share Web Traffic Measure xxx Unique visitors xxx New visitors xxx Direct visit Page per visit Page engagement Rate Sales volume Lead volume Follower Sign up Subscription Content Performance Measure xxx Share audience xxx Followers xxx Share of search xxx Links Bounce Duration Post rank Comments Sign up Subscription Social interaction Open S4 06

39 SOCIAL MEDIA DOING IT RIGHT CONTENT MEASUREMENT EXAMPLE Measure Reach Act Convert Engagement Commercial xxx Cost per click Goal value/visit Rate to sales Sales growth Performance xxx Cost per sales Cost per lead Over value Volume growth Measure Satisfaction Revenue Revenue per visit Cost per sales Search Measure Google Bing SEO Click of ad Duration Lead Sign up Subscription Positive feedback Share S4 07

40 Content helps achieve business objectives, not content Labs Digital

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