School of Future Studies and Planning

Transcription

1 School of Future Studies and Planning DEVI AHILYA UNIVERSITY Takshashila Parisar, Khandwa Road, Indore Phone No , Fax No Website: MBA (Business Forecasting) Syllabi Second Semester (Jan. May): BF 201: Marketing Research and Forecasting BF 202: Operations Management BF 203: Macroeconomic Analysis and Decision Making BF 20: Marketing Management BF 205: Quantitative Techniques BF 206: Business Statistical Research Methods BF 209: Computer Lab-II BF 210: Comprehensive Viva-Voce-II 2 Note: Please refer Ordinance 31 on University Website for examination scheme in details.

2 Second Semester: BF 201: Marketing Research and Forecasting Introduction to Marketing Research with futuristic Approach: Definition, Classification, Process, Role of Marketing research in Marketing Decision Making, careers in Marketing Research, The Role of Marketing Research in MIS and DSS, International Marketing Research, Ethics in Marketing Research. Problem Identification, Importance of defining the Problem, The Process of Defining the Problem and developing an approach, secondary data analysis, Qualitative Research, Environmental Context to the Problem, Project Research. Research Designs, Classification, Exploratory Research, Description Research, Cross sectional Design, Longitudinal Design, Causal Research. Applications of Statistical Techniques (of paper BF206) in Marketing Research. Factor analysis, Cluster Analysis, Conjoint Analysis Marketing Research Report Writing, Applications of Marketing Research. BF 202: Operations Management Introduction to Production and Operations Management: Nature of Production / Operations Management, Production Function and its Environment, Functions of Production/ Operations Manager, Organization of Production Function. Value Chain. Facilities Planning: Product Selection and Design, Service Design, Process Design and Analysis, Technology Selection, Location of Manufacturing / Service Facility, Center of Gravity and Median Models, Dimensional Analysis, Brown and Gibson Model. Layout of Manufacturing/ Service Facility: Product Layout, Process Layout, Fixed Position and Group Layout, Layout Design: Relationship Based and Load-Distance Cost Matrix, Materials handling concepts, CORELAP, CRAFT Resources Requirement Planning: Capacity Planning, Machines and Labour Planning (Computations of Number of Machines and Number of Workers) and Learning Curve Application. Inventory Control. Production Planning and Control: Aggregate Production Planning Pure Strategy, Chase Strategy (Vary the Work Force), Level Production ( Inventory Cost and Stock out Cost), Mixed Strategy, Materials Requirement Planning. Operations Scheduling and Production Activity Control: for Mass Manufacturing (Assembly line Balancing Using Priority Rules Rank Positional Weight, Longest Activity Duration and Largest Number of Successors), Batch Processing (Sequencing Using Run out Time) and Job Shop-n-Jobs on Single Machine (Using EDD, SPT, FCFS, ST, CR), n-jobs on Two of Three Machines (Johnson s Rule), 2-Jobs on M- Machines (Graphical Method Aker s Algorithm).

3 Process Performance and Quality: Costs of Poor Process Performance and Quality, Total Quality Management Statistical Process Control, Statistical Process Control Methods, Process Capability. ISO standards. Lean Systems: Characteristics, JIT, ISHIKAWA, Zuran s Tribology, Kanban, Krosby etc. Quality Concepts and its role in quality management. BF 203: Macroeconomic Analysis and Decision Making: Macroeconomics: What is it about? Saving, the Balance of Payments and the Money Supply. Consumption: Keynes on Consumption. Consumption Smoothing. Temporary and Permanent Shocks. Effect of Interest Rates. Aggregating across Individuals. Investment: Profit Maximization and the Optimal Capital Stock. Adjustment Costs and Investment Decisions. Financial Structure and Investment. Residential and Inventory Investment. Irreversibility and Investment. Investment in Developing Countries, Investment in India. The Trade Balance and Exchange Rates: The Real Exchange Rate, Other Approaches to Trade Balance. Exchange Rates and Assets. Purchasing Power Parity. Choice of Exchange Rate Regimes. The Demand for Money: Money, Bonds and Private Wealth, Nominal and Real Interest Rates, Financial Assets and Budget Constraint. Money as a Store of Value Seigniorage. The Labour Market: Profit Maximization and Labour Demand. Utility and Labour Supply Aggregate Supply with/without Money Illusion. Introducing Unemployment, Keynesian Aggregate Supply, Friedman on Mistaken Expectations. Cyclical Unemployment and the Output Gap. The Static Phillips Curve. The IS-LM Model: Walras Law. Nominal Versus Real Rate of Interest. The IS Curve. The LM Curve. IS and LM Fiscal and Monetary Policy. IS-LM in India. Aggregate Demand and Aggregate Supply: The Agg-Demand Curve. AD-As Equilibrium in the Keynesian Case. AD and the Mistaken Expectations Aggregate Supply. Policy Lags. Real Business Cycles. Shirking and Efficiency Wages. The Long Run and Staggerd Wage Setting. The Insider Outsider Approach. Open Economy: The Mundell Fleming Model: Accounting for an Open Economy. Capital Mobility and the Balance of Payments. Monetary Policy Under Flexible Exchange Rates. Fiscal Policy under Flexible Exchange Rates. Fixed Exchange Rates and Monetary Policy. Fixed Exchange Rates and the Fiscal Policy. Capital Flows and Macro Policy. BF 20: Marketing Management Course Objectives: The objectives of this course are to provide the students exposure to modern marketing concepts, tools, and techniques, and help them develop abilities and skills required for the performance of marketing function Course Contents: Marketing Concepts: Customer Value and Satisfaction, Customers Delight, conceptualizing Tasks and Philosophies of Marketing Management, Value chain, scanning the Marketing Environment.

4 Market Segmentation, Targeting, Positioning: Market segmentations, levels of market segmentations, patterns, procedures, requirement for effective segmentation, evaluating the market segments, selecting the market segments, developing a positioning strategy. Marketing Infomration System and Marketing Research Process. Product Decision: Objectives, Product classification, Product-Mix, Product life cycle strategies, equity, challenges, repositioning branding, introduction and factors contributing the growth of packaging introduction of labeleing. Pricing decision: Factors affecting price, pricing methods and strategies. Distribution Decisions: Importance and Functions of Distribution Channel, Considerations in Distribution Channel Decisions, Distribution Channel Members. Promotion Decisions: A vies of Communication Process, developing effective communication, Promotion-Mix elements. Introduction to Internaltional Marketing: Competing on a global basis, Deciding whether to go abroad, Deciding which markets to enter, Deciding on the Marketing Program country-of-origin effects, Deciding on the Marketig Organization. Emerging Trends in Marketing: An introduction to Internet Marketing, Multi level Marketing, and Introduction of CRM & EVENT marketing. BF 205: Quantitative Techniques Unit I Stages of Development of Operations Research, Applications of Operations Research, Limitations of Operations Research, Introduction to linear Programming, Graphical Method, Simplex Method and Duality. Unit I I Transportation Problem, Assignment Problem, Inventory Control Introduction to Inventory Management, Basic Deterministic Models, Purchase Models, Manufacturing Models without Shortages and with Shortages, Inventory Model with discrete demand distribution. Unit I II Shortest path Problem, Minimum Spanning Tree Problem, CPM/PERT, Crashing of a Project Network. Unit I V Game Theory: Two Person Zero-sum Games, Graphical Solution of (2 x n) and m x 3) games, LP Approach to Game Theory- Goal programming Formulations. Unit V Introduction to Queuing Theory, Basic Waiting Line Models, Introduction to queuing System simulation Introduction to Basic Replacement Analysis: Economic Life of an Asset, Selection of Best Replacement Alternative.

5 BF 206: Business Statistical Research Methods Measures of Variation. Skewness, Moments and Kurtosis. Correlation and Regression. Index Numbers Interpolation and Extrapolation Theoretical Distribution: Binomial, Poisson and Normal Distributions. Sampling and Tests of Significance: Sampling of Attributes, Sampling of Variables (Large and Small Samples). Parametric and Non-Parametric Tests. Association of Attributes Chi-Square tests. Analysis of Variance. Design of Experiments. Statistical Quality Control(including Six Sigma).