INTEGRATED MARKETING COMMUNICATIONS FOR ANNUAL GIVING. Learn how to develop consistent messaging across all your annual giving communications.

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1 INTEGRATED MARKETING COMMUNICATIONS FOR ANNUAL GIVING June 23, 2014 :: 1:00-2:30 p.m. EDT Learn how to develop consistent messaging across all your annual giving communications. OVERVIEW In an age when different generations prefer to be communicated with in a number of ways, creating seamless messaging throughout your annual giving effort can be a challenge. By effectively using every communication option available to you in an integrated manner, you can engage your entire audience. In this online training, our expert instructor will walk you through creating and executing a multi-channel annual giving campaign, including communications through , direct mail, phonathon, your website, social media, and video. WHO SHOULD ATTEND Annual giving and advancement marketing professionals will learn how an integrated marketing strategy can be best leveraged in their shop. LEARNING OUTCOME After participating in this online training, you will be able to take an integrated approach to your annual giving marketing communications. CLICK HERE TO REGISTER 1

2 ADDITIONAL RESOURCES As a part of this online training, you will receive valuable resources to assist in planning your integrated marketing communications strategy. These include: Content Schedule Content Checklist CFRE CONTINUING EDUCATION CREDITS This event has been approved for continuing education credits toward the CFRE International application for initial certification and/or recertification. THIS ONLINE TRAINING IS FREE WITH AI PRO! Get access to this online training for free or save 50% on any full-priced CD-ROM Recording with Ai Pro! Available with: Ai Advancement Pro AI Pro offers your institution access to over 200 hours of training opportunities on topics that will help you and your team achieve institutional goals and more. Click here or contact kevin@academicimpressions.com for more information about AI Pro. 2

3 AGENDA MONDAY, JUNE 23, :00-2:30 p.m. EDT ÆÆ ÆÆ ÆÆ ÆÆ Institutional background Staffing structure Moving to a more integrated approach Campaign overview Theme creation Stakeholders involvement Overview of campaign timeline Content schedule Content checklist Resourcing and planning Implementation Direct mail Phonathon s Website Social media Video Other communication points Future program considerations 3

4 INSTRUCTOR STEPHANIE ROCKWELL / Director of the Annual Campaign Gonzaga University Stephanie Rockwell has many years of fundraising experience with an emphasis in annual fund solicitation and development marketing. In 2008, she joined Gonzaga University s annual campaign team, managing the student phone program. She progressively assumed greater responsibility of the solicitations and marketing efforts for the annual campaign and development office. During her tenure at Gonzaga University, the total of yearly donors and dollars to the unrestricted fund has increased nearly 30%, with integrated direct mail, , phone, and social media marketing driving the success. The fundraising campaigns while under her direction have won top recognition from regional associations and CASE VIII, with the innovative and interactive Gonzaga University Advent Calendar receiving the 2012 Virginia Carter Smith Grand Crystal Award and multiple other comprehensive fundraising campaigns taking Gold. She approaches the solicitation calendar from a holistic point of view, believing that a potential donor should have multiple modes to receive and respond to a targeted giving message. 4

5 IMPORTANT INFORMATION LOGGING IN TO THE WEBCAST After registration, each registrant will receive a confirmation of payment or an invoice, depending on method of payment. Each registrant will also receive an with appropriate login information and more information regarding the event a few days prior to the start of the event. The day of the conference, you will receive another with the same information. To participate, you will need a computer with a high-speed Internet connection. You will have the option to receive audio via your computer speakers or telephone. WHAT IS A SINGLE SITE CONNECTION? A site connection allows a single connection to the Web conferencing software and teleconference. We encourage you to set the event up in a conference room or classroom from a single computer in order to allow multiple stakeholders from your campus to participate. Remember, as long as only a single computer connects, you can bring as many people as you want to the event. If an interested party cannot participate at the designated time, or if someone would like to view the presentation again, an archived copy of the event will be available for 60 days. If you have any technical or purchasing questions, please contact us at LIVE WEBCAST CONNECTION With a single site connection you can invite as many people as you like to watch and listen to the webcast from the same computer. You ll also receive an electronic link to the presentation materials and handouts as well as additional resources referenced during the live event. Following the webcast you ll receive an that contains a link to the recorded webcast (link active for 60 days). Additional site connections are also available for $195. CD RECORDING OF LIVE WEBCAST We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. CD recordings are mailed with a bound copy of the presentation materials and handouts approximately 10 business days following the live webcast date. ON-DEMAND DOWNLOAD OF LIVE WEBCAST (180 DAY LICENSE) We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. On-demand downloads are available through an internet link sent via approximately 10 business days following the live webcast date (links are active for 180 days). 5

6 PLEASE FAX ALL REGISTRATION PAGES TO: REGISTRATION FEES Make the most of the presentation: purchase a live connection and invite your whole team to participate from a single location at no additional cost. Questions about the event? Call us at to help determine if this event is right for you. Register online at Best Value Live Webcast Connection Webcast Recording Live webcast connection + CD recording - $525 USD Live connection - $350 USD Additional connections: X $195 USD each CD-ROM recording - $350 USD ($35 Shipping fee outside of U.S. and Canada) 180-day on-demand download - $350 USD Total Total Total TOTAL PRICE: EARLY BIRD PRICING Postmarked on or before June 16, After June 16, 2014, an additional $75.00 fee for the first connection and $50.00 fee for each additional connection applies. Visit our website to register online: 6

7 ACADEMIC IMPRESSIONS CANCELLATION AND REFUND POLICIES 100% SATISFACTION PROMISE SATISFACTION PROMISE We want you to be satisfied with your learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We ll credit the full amount you paid toward another AI program that may better fit your needs. ONLINE TRAININGS CONSISTING OF AT LEAST ONE LIVE TRAINING DATE You will receive a full refund (less a $75 service charge) if you cancel 8 weeks or more prior to the first live training date. If you cancel within 8 weeks of the first live training date, you are not entitled to a refund. But as a courtesy, we will apply your payment (less a $75 service charge) towards a future purchase within one year from the date you cancel. Your payment is transferable to another person from your institution if you wish. You may name a substitute primary participant free of charge at any time prior to the first live training date. If available, you may switch the live training format to a self-paced format (such as a CD-ROM Recording or On- Demand Download) free of charge. (Shipping charges will apply to CD-ROM Recording orders outside the U.S. or Canada.) ONLINE TRAININGS WHICH ARE PURELY SELF-PACED All sales are final. No cancellations or refunds are provided. CONFERENCES For in-person conferences, substitute registrants are welcome and may be named free of charge at any time. If you cancel 8 weeks or more prior to the first date of the conference, you will receive a full refund, less a $ service charge per attendee. If you cancel within 8 weeks of the first date of the conference, you are not entitled to a refund. However, as a courtesy, we will allow you to apply your payment, less the service charge, toward a future purchase within one year from the date you cancel. Your payment is transferable to another person from your institution if you wish. Please note that if you do not attend and you do not contact us in advance to cancel as described above, you are responsible for the entire payment. In case this event is cancelled, liability is limited to a refund of the registration fee only. RECORDINGS, ON-DEMAND DOWNLOADS, MONOGRAPHS AND OTHER PUBLICATIONS All sales are final. No cancellations or refunds provided. 7

8 PLEASE FAX ALL REGISTRATION PAGES TO: REGISTRATION FEES WEBCAST REGISTRATION Print Name Job Title Institution/Organization Address Fax City State/Province Zip/Postal Code Country Telephone How did you hear about this event? ( from AI, ACPA, colleague forwarded , The Chronicle, etc.) If you would like us to send a copy of your registration confirmation or receipt to someone else, please complete this section ADDITIONAL CONTACT INFORMATION Additional Contact Name Contact Phone Additional Contact Additional Contact Title 8

9 PLEASE FAX ALL REGISTRATION PAGES TO: PAYMENT METHOD We accept Visa, MasterCard, and American Express credit cards. To pay by check, include the check with this form or select the invoice me option. Fax form to or mail form along with payment to:, 4601 DTC Blvd., Ste. 800, CREDIT CARD Name on Card Account Number Billing Address Billing City Billing State Billing Zip Code/Postal Code Exp. Date Security Code (last 3 digits on the back of Visa and MC or 4 digits on front of AmEx) CHECK/INVOICE AMOUNT TO CHARGE: My check is included and covers registration(s) Check # Please invoice me, Purchase Order # (PO # not required to receive invoice) FREE HIGHER ED NEWS AND ANALYSIS Each conference registration includes a subscription to Higher Ed Impact, a free industry scan of news, trends, and research on higher education, delivered in an easy-to-scan . Higher Ed Impact (HEI) includes: (Check the boxes for the editions you would like to sign up for) HEI: Daily Pulse impactful news, trends, and practices, sent daily HEI: Weekly Scan the week s most critical news, with analysis of top stories and trends, sent on Fridays HEI: Monthly Diagnostic practical takeaways addressing a strategic challenge facing institutions of higher ed, sent 9-12 times/year List the names of the registrants you d like to sign up: Note if you do not provide any names in the above space, all attendees will be signed up for the options selected. 9