How to Do a Social Media Audit to bring in MORE clients as a social media consultant

Transcription

1 How to Do a Social Media Audit to bring in MORE clients as a social media consultant

2 Meet Andrea and Phyllis 2 of the Original Co-authors of Facebook Marketing All-in-One for Dummies and more All Rights Reserved

3 Choose a Format for the Review Lite informal setting print the checklists and go through them one by one over coffee - bring your Square credit card dongle Text-Based Formal Report use the checklists as a framework add your comments and screenshots for each item Video Tour Recorded -- Snagit, Camtasia, Pro Join.me Live -- skype, G+ Hangout, Join.me - many others

4 Let s go through the Checklists and Best Practices

5 In General... 3 Main Sections on each Checklist 1. Profile Images and Bios 2. What you post 3. How you post This is the basic structure of the checklists - expand or contract the information depending on the format you choose.

6 Twitter

7 Highlights Website listed Ninja tip - goes to optin Tweeting 5x per day min. Helpful content Using Hashtags Talking to others Ninja tip - attending Tweetchats Twitter Lists

8 Facebook

9 Highlights Cover photo About Section with website Ninja tip - goes to optin Posting 1x per day min. Helpful content Ninja tip - funny content Spam/Unanswered posts? Connected to website? Variety of content - images, links

10 LinkedIn

11 Highlights Professional headline Summary section with keywords and media Posting 1x/week or more you ll have to ask Adding connections Joined groups Ninja tip - post to Publisher for more visibility Skills & Recommendations

12 Pinterest

13 Highlights Business account with verified website At least 5 boards with 5 Pins Keywords in Board titles Regularly pinning Using Keywords Ninja tip - are you findable?

14 YouTube

15 Highlights Cover photo done well Website listed Ninja tip - customized link Video trailer Posting regularly Using Keywords everywhere Playlists Connected accounts Videos with GOOD LIGHTING and SOUND

16 Google+

17 Highlights Personal section complete Ninja tip - only one profile! Circling and being circled Posting regularly Helpful content Talking to others

18 Instagram

19 Highlights Well-crafted bio with link to website Ninja tip: Instagram Landing page Use Hashtags branded, functional, fun Follow relevant people in your niche Know what your targeted audience wants to see Promote your account on other social sites

20 How to Research the Competition Ask them who their competitors are Use Audience Insights in Ads area (larger Pages only) Twitter Search Look at Twitter Lists LinkedIn Search Pinterest Search Klout, Buzzsumo

21 Facebook Audience Insights

22 How to Write a Good SM Audit Report Use the checklists as a starting point - make specific notes

23 Add screenshots from Analytics Will need access to Analytics Add relevant interpretation

24 Dive Deeper (more expensive) You can download stats from 6 months or a year for a deeper dive

25 What to Charge

26 Packages and Plans Quick Review Per Social Site or Total Package Example: $45/site or $225 Total Comprehensive - Suggested Next Steps Part of larger package - you implement Example: $75/site or $400 Include post suggestions, graphics extra Can lead to in-depth marketing strategy package

27 How to Market Social Media Reviews

28 Marketing Plan Offline marketing Networking Events Workshops Chamber members - offer a deal Website Your own list Free drawing from social sites

29 The Checklists......and excel file with a sheet for each social site

30 Right now you have access to: Basics Module Bonuses Module Social Audit Checklists and Excel Sheet Starter-Kit Documents and Case Studies Pricing Formulas Page.and...

31 Reminder - Schedule of Modules Module 1 - April 14 Module 2 - April 21 Module 3 - April 28 Module 4 - May 5 Module 5 - May 12 Module 6 - May 19 If you are a Premium or Platinum Member - your extra webinar dates are in SMMS under your Welcome Tab