I WANT TO START A BUSINESS

Transcription

1 I WANT TO START A BUSINESS H O W L I B R A R I E S C A N H E L P Jennifer Byrnes and Linda Halliburton, Small Business Research Specialists Central Library of Rochester and Monroe County

2 DISCUSSION W H A T K I N D S O F Q U E S T I O N S D O Y O U G E T?

3 TODAY S PRESENTATION What are the 2 or 3 most important points you are taking away?

4 OVERVIEW Libraries are vital members of the community s economic development team. What we do. What you can do.

5 ECONOMIC DEVELOPMENT Businesses lack time, resources, and knowledge to find needed information on their market, industry, competitors Authoritative information needed for business planning is often not found by Googling. The price tag for authoritative information is extremely high. Businesses just starting out, or struggling, can t afford to spend on information. Libraries support businesses by giving them the information they need and connecting them to other advisors.

6 ECONOMIC DEVELOPMENT PARTNERS College at Brockport Small Business Development Center SCORE Urban League of Rochester, N.Y., Inc. New York State Department of Labor Self Employment Assistance Program Eastman Business Park And more

7 WHAT WE DO Meet one-on-one with aspiring or current business owners to discuss their business and information needs. Provide customized market research service. Make referrals to other agencies. Reach out to the business community. Provide free continuing education to aspiring and current business owners.

8 CENTRAL S INVESTMENT IN ECONOMIC DEVELOPMENT Subject specialists Staff time Small Business Resource Center collection Large circulating print collection on all aspects of business Specialized databases

9 WHO WE SERVE Three types of entrepreneur: Aspiring entrepreneurs seeking basic small business start-up information Entrepreneurs seeking more in-depth market research information for business planning Established businesses which want to grow

10 HOW WE ARE FOUND Referrals from our economic development partners Marketing face to face, relationship building, media Attendees from our free small business programs Word of mouth referrals from previous clients Walk-ins and phone contacts

11 TOP BUSINESS TYPES Restaurants, cafes, food trucks, etc. Service businesses E-commerce retail Nonprofit Invention

12 COMMON QUESTIONS Where can I get a grant to start my business? Do you have a book on starting a business? How do I write a business plan? I got my DBA, but I don t know what to do next. Help? Who are my competitors and how many are there? What s the difference between an LLC and a corporation? How do I market my business?

13 RESEARCH FOR BUSINESS PLANNING Market research Demographics Industry Surveys Trends Statistics Statutes and regulations Management information Fiscal Personnel Nonprofit Leadership Competitive intelligence

14 MARKET RESEARCH QUESTIONS Where can I find traffic volume data for Rt. 332 in Canandaigua? What are the industry trends for marinas? Can you help me find how many bridal and bridesmaids dresses are sold in Monroe County annually?

15 BASIC START-UP INFO Referral for small business counseling Referral to outside experts in the industry Relevant books Sample business plan Articles on similar businesses Brief industry overview Trade associations and trade publications Handouts from the Small Business Resource Center

16 IDENTIFY C & C Competition Will the market bear another competitor? Who are they? How are you different? Customers Who are my target customers? (demographic characteristics, location, lifestyle interests, etc.) Companies that will buy your product or service

17 SUPPLIERS, ETC. You need a whoozit to make your widget You need a distributor You need to import or export

18 WHAT YOU CAN DO Information Small Business Resource Center create one Books Handouts Monroe County Library System databases Government agency databases Referrals Business experts in the community Central Library for market research, grants for nonprofits, and patent, trademark and copyright information

19 SMALL BUSINESS RESOURCE CENTER

20 BOOKS

21 HANDOUTS AND REFERRALS

22 MCLS DATABASES

23 REFERENCE USA* US Businesses 24 Million US Healthcare 855,000 Physicians & Dentists US Consumers / Lifestyles 262 Million Consumers US New Movers / Homeowners 300,000 Weekly *Or A to Z

24 COMPETITION

25 CLIENT LISTS

26 NEW MOVERS

27 NEW MOVERS

28 BUSINESS INSIGHTS: ESSENTIAL Company profiles Industry reports Financial reports Business magazines and newspapers

29 COMPANY PROFILES

30 INDUSTRY SURVEYS

31 BUSINESS NEWS

32 PLUNKETT MARKET RESEARCH Alternative Energy & Green Technology Industry Market Research Statistics Trends Leading Companies

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34 *Requires MCLS card ANGEL/VC DIRECTORY*

35 GOVERNMENT AGENCY RESOURCES U.S. Census Bureau American Factfinder database County Business Patterns database And more. U.S. Bureau of Labor Statistics Data on inflation, national unemployment rates and more U.S. Securities & Exchange Edgar database for annual and quarterly financial reports of public companies. Google sec edgar

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40 DISCUSSION W H A T K I N D S O F Q U E S T I O N S D O Y O U G E T?

41 TODAY S PRESENTATION What are the 2 or 3 most important points you are taking away?