Seth C. Ketron. Assistant Professor East Carolina University Department of Marketing and Supply Chain Management

Transcription

1 1 Seth C. Ketron Assistant Professor East Carolina University Department of Marketing and Supply Chain Management 4210 Dunhagan Road, Greenville, NC (252) EDUCATION Denton, TX PhD, Business/Marketing August 2017 GPA: GMAT: 720 Southern New Hampshire University Manchester, NH (online) MS, Marketing July 2014 GPA: East Tennessee State University Johnson City, TN BS, Family & Consumer Sciences (Merchandising) May 2011 GPA: PUBLICATIONS 1. Ketron, Seth (2017), Investigating the Effect of Quality of Grammar and Mechanics (QGAM) in Online Reviews: The Mediating Role of Reviewer Credibility, Journal of Business Research, 81 (December), Ketron, Seth, Rodney Runyan, and M. Theodore Farris II (2017), Prominent Retailing Authors and Institutions: , International Journal of Retailing and Distribution Management, 45(2), Ketron, Seth and Kelly Naletelich, Redefining Vanity Sizing: When Bigger May Be Better, forthcoming at Journal of Fashion Marketing and Management. 4. Ketron, Seth and Nancy Spears (2017), Liar, Liar, My Size Is Higher: How Retailer Context Influences Labeled Size Believability and Consumer Responses to Vanity Sizing, Journal of Retailing and Consumer Services, 34,

2 2 5. Ketron, Seth and Kelly Naletelich (2016), E-Books and Emotions: How E-Readers Have Changed Personal Connections with Books, Qualitative Market Review, 19(4), Ketron, Seth (2016), Consumer Cynicism and Perceived Deception in Vanity Sizing: The Moderating Role of Retailer (Dis)Honesty, Journal of Retailing and Consumer Services, 33, Ketron, Seth, Nancy Spears, and Bo Dai (2016), Overcoming Information Overload in Retail Environments: Imagination and Sales Promotion in a Wine Context, Journal of Retailing and Consumer Services, 33, Spears, Nancy, Seth Ketron, and Waros Ngamsiriudom (2016), Three Peas in the Pod of Consumer Imagination: Purchase Task, Involvement, and Ad Information, Journal of Consumer Behaviour, 15(6), Spears, Nancy, Seth Ketron, and Kirsten Cowan (2016), The Sweet Taste of Consistency in Brand Name Sound & Product Label Shapes: Investigating Appetitive Responses in a Dessert Context and Obstacles that Suppress, Journal of Brand Management, 23(4), Blankson, Charles, Seth Ketron, and Joseph Darmoe (2017), The Role of Positioning in the Retail Banking Industry in Sub-Saharan Africa, International Journal of Bank Marketing, 35(4), Blankson, Charles, Seth Ketron, and Stanley Coffie, Positioning Strategies by Foreign Retailers at the Accra Mall in Ghana: A Case Study Approach, forthcoming in the Journal of Managerial Issues. 12. Naletelich, Kelly, Seth Ketron, and Eric Kennedy, A Brief Inventory of Marketing Scholarship: A Review of Articles from Journal of Marketing ( ), forthcoming in Journal of Managerial Issues. SELECTED WORKS IN PROGRESS 1. Ketron, Seth and Nancy Spears, What s in a Name? The Positive Influence of Sound Symbolic Vowel/Consonant Incongruity in Small Retail Stores Names, under first review at Journal of Retailing. 2. Ketron, Seth and Nancy Spears, Size Framing: Conceptualization and Future Research Directions, under first review at Journal of Consumer Marketing. 3. Ketron, Seth and Nancy Spears, Sound Symbolic Incongruity and Price Perceptions: The Mediating Influence of Inventory Level Expectations, targeting Journal of Consumer Psychology.

3 3 4. Ketron, Seth and Kelly Naletelich, Regulatory Focus and the Estimation Bias, targeting Journal of Consumer Research. 5. Ketron, Seth and Kelly Naletelich, Regulatory Focus and Preferences for Color Schemes, targeting Journal of Consumer Psychology. 6. Ketron, Seth, Anthropomorphism and Patience with Service Failures, targeting Journal of Consumer Research. 7. Ketron, Seth and Nancy Spears, Size-Hue Congruence: A Processing Fluency Perspective, targeting Journal of Consumer Research. 8. Ketron, Seth, Nancy Spears, and Kelly Naletelich, Pop Goes the Product: The Influence of Background Color on Product Size Perceptions, targeting Journal of Retailing. 9. Ketron, Seth and Charlene Dadzie, Size Stigma and Seating Selection in Public Spaces, targeting Journal of Public Policy & Marketing. 10. Naletelich, Kelly and Seth Ketron, Humanizing Conservation: How Anthropomorphism Overcomes Cynicism, under revision at Journal of Business Research. 11. Naletelich, Kelly and Seth Ketron, Social Distance in Perceptions of Quality Assurance, targeting Journal of Retailing. 12. Naletelich, Kelly and Seth Ketron, The Influence of Regulatory Focus on Perceptions of Shapes, targeting Psychology & Marketing. CONFERENCE PROCEEDINGS, PRESENTATIONS, AND POSTERS 1. Naletelich, Kelly and Seth Ketron (2017), Humanizing Conservation: How Anthropomorphism Overcomes Cynicism, presented at the American Marketing Association Summer Conference. 2. Ketron, Seth (2017), Quality of Writing as a Peripheral Cue of Credibility in Negative Online Reviews, presented at the American Marketing Association Winter Educators Conference. 3. Ketron, Seth (2016), Lay Theories and Self-Serving Bias in Vanity Sizing, presented at the American Marketing Association Summer Educators Conference. 4. Naletelich, Kelly and Seth Ketron (2016), When is Bigger Better in Vanity Sizing? An Exploratory Study in a Bra Context, presented at the American Marketing Association Summer Educators Conference.

4 4 5. Dadzie, Charlene and Seth Ketron (2016), Concreteness and Temporal Proximity in a Fortune Cookie Context: The Mediating Process of Credibility, presented at the American Marketing Association Summer Educators Conference. 6. Ketron, Seth and Nancy Spears (2016), Vanity Sizing and Gender Identity: The Role of Femininity, at the American Marketing Association Winter Educators Conference. 7. Ketron, Seth and Nancy Spears (2015), Toward an Independent Scale of Boasting: Initial Development and Exploration in a Vanity Sizing Context, presented at the Society for Marketing Advances 2015 Conference. 8. Ketron, Seth, Kelly Naletelich, and Eric Kennedy (2015), Shame or Blame? The Role of Empathic Concern in Negative Post-Purchase Behavior, presented at the Society for Marketing Advances 2015 Conference. 9. Spears, Nancy, Kirsten Cowan, and Seth Ketron (2015), Shapes, Sounds, and Sweet Harmony: Consistency Theory and the Effect of Cross-Modal Congruency in Product Packaging, presented as a poster at the American Marketing Association Summer Educators Conference. 10. Ketron, Seth and Charles Blankson (2015), How Ghanaian Firms Create Spaces to Position Themselves, ICCMI London 2015 Conference Proceedings, Nkrumah, Michael, Gertrude Osae-Addo, Charles Blankson, and Seth Ketron (2015), How Retailers in Ghana Position Themselves, presented at the Academy of Marketing Science Annual Conference. 12. Ketron, Seth and Charles Blankson (2015), Positioning of Financial Services Firms in Ghana: A Case Study Approach, presented at the 2015 Africa Task Force Symposium. UNIVERSITY TEACHING EXPERIENCE Assistant Professor East Carolina University MKTG 4732, Face-to-Face Fall 2017 Instructor/Teaching Fellow MKTG 4630, Face-to-Face Spring 2017 MKTG 4630, Online Summer 2017 (5W2) Fall 2016 MKTG 4600, Face-to-Face Spring 2017 Fall 2016 Spring 2016 Fall 2015

5 5 MKTG 4600, Online Summer 2017 (5W1) Summer 2016 (5W1/2) Summer 2015 (5W2) Associate Instructor/Teaching Assistant MKTG 5000 Foundations of Marketing (online) Fall 2015 MKTG 5000 Foundations of Marketing (online) Summer 2015 MKTG 5000 Foundations of Marketing (online) Spring 2015 Teaching Assistant MKTG 4600 Retailing (online) Spring 2015 MKTG 4600 Retailing Fall 2014 MKTG 4600 Retailing (online) Fall 2014 Grader MKTG 3010 Personal Selling Spring 2015 MKTG 3010 Personal Selling Fall 2014 OTHER TEACHING EXPERIENCE Faculty Instructor, GMAT Kaplan Test Prep July 2014 July 2017 Teach GMAT courses with specific focus on Verbal and Quantitative strategies Provide student support outside of the classroom SERVICE President, Graduate Student Body June 2016 May 2017 Graduate Student Council Director of Programming December 2015 May 2016 Graduate Student Council Senator, Department of Marketing and Logistics July 2015 December 2015 Graduate Student Council Faculty Advisor August 2014 January 2017 American Marketing Association Chapter

6 6 ORGANIZATIONAL AFFILIATIONS Member, Retailing & Pricing SIG American Marketing Association August 2016 Present Member March 2015 March 2016 Academy of Marketing Science Member American Marketing Association August 2014 Present INDUSTRY EXPERIENCE Business Analyst, JCPenney Headquarters April 2013 August 2014 Analyzed business performance of Young Men s apparel brands and novelty tees Allocated inventory to 1,000+ stores strategically by size, climate, regional taste, etc. Developed strategic recommendations for inventory management and assortment planning with special focus on size optimization and flow strategies Assisted with buying activities as requested Allocation Analyst, The TJX Companies, Inc. March 2012 March 2013 Analyzed business performance of specific categories in accessories and luggage Allocated inventory to over 700 stores by region, climate, and team strategy Created and executed shipping strategies Made recommendations to planners regarding assortment planning Store Executive Trainee, Belk June 2011 March 2012 Managed Junior s and Today s Woman departments for Bel Air Mall, Mobile, AL store Executed company directives, making adjustments as necessary for local business needs Led, trained, and developed store associates in customer service and visual standards Attended company training summits and meetings to learn effective retail management