Promoting UKAS accreditation. Jon Murthy

Transcription

1 Promoting UKAS accreditation Jon Murthy

2 UKAS Awareness Campaign BEIS funding to support awareness activities ( ) Thank you for the contribution, but now ceased UKAS now funds to continue this work ~ 800k 5.5 staff

3 Approach Direct marketing, online, PPC, direct mail, events, social media, press and PR Through intermediaries Business intermediaries, local authority networks, Commissioning groups, trade associations etc. With partners Government Engagement

4 and direct marketing 4 per year Subscriber base doubled in last 18 months to 13,000

5 Press & PR 200 titles targeted across 21 different sectors 160+ articles, releases and adverts placed per year UKAS receives and handles ~100 press enquiries per year On average, there are 1500 positive references to UKAS in the press per year Project to identify current and relevant research projects

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8 Social Media Channels

9 Presence at over 40 Events per year UKAS events Receptions, round-tables, and workshops with Regulators, sector seminars Commercial sector events Waste management, healthcare, legionella / asbestos management etc.. Customer, partner and intermediary events E.g. ISO Stakeholder forum

10 Website - SEO to improve search engine visibility - Google Adwords - Landing pages for Regulators, Commissioners, Business, and Customers - Sector pages - Mobile apps

11 Website

12 Resources to promote your accreditation 20+ promotional brochures (by discipline, by target group, by Sector, by theme. 48 case studies (covering all UKAS standards) Promotional videos Update (as well as ILAC and IAF News) Joint Communiqués to procurers looking for ISO 9001

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14 Resources to promote your accreditation 20+ promotional brochures (by discipline, by target group, by Sector, by theme. 48 case studies (covering all UKAS standards) Promotional videos Update (as well as ILAC and IAF News) Joint Communiqués to procurers looking for ISO 9001 Expected outcomes of Management Systems Certification

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16 Supporting information

17 Supporting information

18 Supporting information Growing the evidence base In partnership with ISO and IEC 200 case studies 70 Research papers

19 Government engagement Keeping in touch with BEIS as our main Government sponsor Making sure DExEU and DIT understand the implications for accreditation of leaving the EU

20 Government engagement Initiatives to promote the use of accreditation in the health and social care and financial services sectors

21 Government engagement Promoting accreditation in support of major policy initiatives such as Better Regulation and Public Sector Reform

22 Government engagement Maintain contact with other departments and agencies that use accreditation To widen use of accreditation

23 Government engagement Raising awareness of accreditation with the devolved Governments

24 Government engagement Keep a watching brief on key departments (and agencies) to pursue opportunities as they arise

25 For example, post referendum it is important that UK businesses can continue to benefit from UKAS accredited conformity assessment by: Continued recognition as the NAB Continued membership of EA, ILAC and IAF Access to notified bodies or other mutually recognised bodies for EU regulated products Mutual recognition of accreditation in any new trade agreements with the EU and international partners

26 Outputs Greater understanding of accreditation - 56% of all respondents were able to provide a correct definition (Source: Databuild 2015)

27 Outputs Greater awareness of UKAS - 86% of respondents were aware of UKAS (Source: Databuild 2015)

28 Outputs Social Media Over 2000 followers on Twitter - 333K impressions per year Over 3000 followers on LinkedIn - 308K impressions per year *#WAD2016 reached nearly 3m accounts on Twitter marketing s sent to over 500,000 contacts per year 7-10% clickthrough (150,000 brochures downloaded from ukas.com)

29 Outputs Website Search is the most visited area a search every 10 seconds Traffic up by 2.8% (including PPC) 64% of traffic through Google, although significant work still required to rank on 1 st page for CAB-related activities. Information videos and case studies viewed 19,692 times online in the past 12 months.

30 Outputs Greater interest in accreditation for example: MACS environmental monitoring scheme (SEPA) Building inspectors Pet shop licensing Cyber security Anti-money laundering Financial advice for later life Fire Risk Management Systems Bee Health (APHA) Building Information Modeling (BEIS) CCTV (Home Office) NI Construction tenders requiring EMS Quarantine Units (Wales) etc

31 How you can be involved Make reference to UKAS on your websites UKAS presence at your events / seminars Take advantage of UKAS promotional materials UKAS could add information to your PR

32 How you can help Send examples of 3 rd party research that shows value of standards and accreditation in the public sector Send examples of business benefits that you or your clients derive from accreditation Alert UKAS of any relevant consultations

33 Further information UKAS Twitter UKAS LinkedIn Subscribe to IAF News Subscribe to ILAC News Public Sector Assurance Promotional Resources UKAS YouTube UKAS Training Expected Outcomes BEIS Policy Subscribe to Update UKAS Customer Area Communiques UKAS Brochures

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