BUSINESS BRANDING Week 2 - Friday

Transcription

1 BUSINESS BRANDING Week 2 - Friday

2 Bridge Task 3: Share Your Audience Research Research your target audience and how this may affect the development of your designs. Discuss their characteristics, and use your analysis of this to support your research work. Audience Genre Professional Portfolio What is the genre of your design work and how will this be reflected to your audience? You are communicating with professionals, how will this affect your branding and network? How will you present your portfolio of work to professionals? Use a broad range of examples to support your findings. Discuss how you might implement your findings in your own work. Characteristics Needs What are the characteristics of your intended audience? How will this affect its design? What are the needs of your intended audience? How will these affect your designs?

3 Page on website!!! Journals - What you need to include: Your journal should be closely related to your work and kept at all stages of its development: Evaluation & reflection: How did it work, or not, why? Did it contribute to the development of my design work, or not, why? What did I find out by doing it, how can I use this to support better design work? What do I need to do to find out more about this, how will this support the development of better design work? How does this relate to my research, why? Was my research supportive, how? Planning: What do I need to do next, how, why? How long do I intend to spend on this? How will this help me to develop my work? What do I need to evaluate/reflect on? Experimental research: Each technique you experiment with both traditional and digital. Each process you explore. Each example from experimentation. Final designs: The planning process The development process The final designs and any refinements you make Research: How you research has influenced your design ideas.

4 Aims & Outcomes To explore online branding considerations and how they affect the design processes. To identify branding characteristics and needs when promoting using online facilities. To begin to research the subject of branding and discuss how findings will affect development Outcomes: You will create an extensive branding considerations report including a wide range of examples from your research and findings. You will understand the consideration you need to take into account in the development of your assignment.

5 Developing Your Brand During the assignment you will research, experiment with, and create a wide range of examples of branding work which reflect your chosen specialist techniques, and will use your findings to support the development of your final ideas and designs. 1.2 Use analysis to develop research activity. 1.3 Interpret research activity to develop ideas and creative proposals for a chosen art and design audience. 2.1 Demonstrate independence in decision making in planning and developing creative solutions. Research Independently identified, thorough and sustained research and investigation of relevant sources, insightful interpretation and synthesis of information used to inform, support and develop ideas.

6 Developing Your Brand What were the five considerations needed when developing your online branding? Style Content Relationships Consistency Audience

7 Developing Your Brand Style What will your style be and how will this reflect your abilities and communicate with the audience? Content What are the different elements of your brand and how will you use them to communicate with the audience? Business Branding Relationships How will you ensure that your brand works together across your digital network? How will this support your overall communication with your audience? Consistency How will you create consistency in your brand and your application of your brand? How will this communicate with the audience? Audience What are you audience considerations and how will this affect the design of your branding elements?

8 Assignment Task 2: Developing Your Brand Research the theme of branding in an online environment. Style What will your style be and how will this reflect your abilities and communicate with the audience? Discuss the characteristics and considerations and the different elements of online brands. Use a broad range of examples to support your findings. Discuss how you might implement your findings in your own work. Business Branding Content Relationships Consistency Audience What are the different elements of your brand and how will you use them to communicate with the audience? How will you ensure that your brand works together across your digital network? How will this support your overall communication with your audience? How will you create consistency in your brand and your application of your brand? How will this communicate with the audience? What are you audience considerations and how will this affect the design of your branding elements?

9 Bridge Task 4: Developing Your Brand Complete your research the theme of branding in an online environment. Style What will your style be and how will this reflect your abilities and communicate with the audience? Discuss the characteristics and considerations and the different elements of online brands. Use a broad range of examples to support your findings. Business Branding Content Relationships What are the different elements of your brand and how will you use them to communicate with the audience? How will you ensure that your brand works together across your digital network? How will this support your overall communication with your audience? Discuss how you might implement your findings in your own work. Consistency How will you create consistency in your brand and your application of your brand? How will this communicate with the audience? Audience What are you audience considerations and how will this affect the design of your branding elements?

10 Plenary: I feel the most important thing I learnt today was? With the information I learnt today, I will now be able to After today s lesson I can now explain. Today I was able to make progress because The part of the lesson I found easiest was If was to set homework to build on today s lesson I would I am proud of myself today because. I think it is important to remember what I learnt today because One thing I think I did really well was Next time I would like to learn