Inner Game By Eric Louviere

Transcription

1

2 Inner Game By Eric Luviere The prblem with mst marketers r new entrepreneurs wh are striving t succeed is they d nt understand specialized knwledge prperly. Yu see, mst markers ut there are lking t find a frmula r sme methd, r a scheme, t earn mney. Fr aspiring nline marketers, this is an verwhelming prblem and mst make this nging mistake fr many years. Marketers have this visin in their minds f taking a methd they discver, and then unwrapping the new methd, then they spend a few hurs r s cnnecting the dts and playing arund with the new ty-f-a-business-pprtunity. If they spend a lt fr the new ty, they may put in mre than just a few hurs fllwing it. They ll even invest a few weeks. Hwever, the 800-pund grilla in the rm nbdy is talking abut is a cmplete vid f specialized knwledge. The marketer tssed-up sme squeeze page and sme sales-letter maybe, and even sent sme traffic t the stuff. S, where s the mney? Where s the freedm and big bats? Sund familiar? If this is yu, then I recmmend a new apprach and a new way f thinking and a cmpletely new way f chasing yur dreams mving frward. If I lk at all the peple I knw wh make six t seven figures nline, almst all f them slve a big prblem fr their custmers and marketplace. There s a big prblem many have and thse wh have that prblem will pay a lt t slve it. This can be a desire t. Desires are prblems t. If yu desire t find Mr. Right, that s als a prblem (because yu lack Mr. Right). If yu want t be a stud glf player and desire that, then it s a prblem because right nw yu re like me and suck at glf. Mst marketers ut there never fully laser fcus n slving ne prblem fr their custmers r fr the marketplace. This is a huge disadvantage and a tremendus discnnect frm the cre principles f success in business. Think abut a carpet cleaner. That guy slves ne main prblem. A plumber slves ne main prblem. A brain surgen slves ne main prblem. A furniture stre slves ne main prblem. A dance club slves ne main prblem. A gym, an accunting firm, a pharmacy, a dentist, a psychlgist all slves ne main prblem.

3 Sure, there are sub-prblems in all f these areas, but there s ne main, general type f prblem these business wners excel at slving. This is ne f the main areas f the bk Think And Grw Rich. In my pinin, it s ne f the mst imprtant secret t success there is specialized knwledge. I remember a ppular guru was the expert at Ggle AdSense back in 2005 and He was everywhere as the AdSense stud. Many marketers back then were very much int AdSense and a lt f peple were making mney with Ggle AdSense. Hwever, Ggle ended up slapping everyne and it became extremely hard t make any mney with AdSense. Marketers went frm making 30k per mnth r even 100k per mnth, t $300 per mnth vernight. Ouch! AdSense was srt f dead as a trend fr marketers t use t earn big mney. Fast frward a year r few later and the AdSense Guru became the Twitter Guru and he s grwn frm there. I really like the guy and I think he s brilliant. But, I cannt help t use it as a clear example f specialized knwledge at wrk like a charm! As AdSense started becming the ht tpic, he stepped ut in frnt f the market and said, I m the expert. Same with Twitter I m nt saying t g be a guru. I m saying that a quick, slid, and path t take t an explsive incme (a lng-term explsive incme) is t master this secret f specialized knwledge. Understand and wn this. Yu can specialize in slving ne prblem and even if that prblem ges away like AdSense did in my example, yu can still find a new prblem and master it, r specialize in it, very-very quickly. Again, this is a cre business crnerstne mst marketers miss fr years and years. They are t busy chasing sme scheme buttn. While everybdy is ut there chasing sme scheme and tssing stuff against the wall t see if it sticks, be smarter and better than that. Understand that peple buy slutins t their prblems, but they nly buy frm thse they want t buy frm. They buy frm thse they BELIEVE can slve their prblem. They have t believe.

4 Marketing becmes a jb f MAKING them believe. (mre n this t cme as I teach yu HOW t make them believe!) Fr nw, understand this. Own this! Can yu wn this? Let me put it like this: Instead f chasing schemes and lphles and magic methds fr making mney nline, change that int a hyper, laser fcus n slving ONE prblem peple have in yur chsen niche-marketplace, and get very SPECIFIC n what the prblem is and hw t slve it fr peple. This is called Specialized Knwledge and if yu pssess it, yu can make millins nline. If yu d nt pssess it, then making mney at anything is extremely hard. The reasn is Nbdy believes yu can actually slve that prblem they have, s they d nt give yu any mney. They d nt fllw yu r cheer yu n as a fan. They click away and they never pen yur s and they ignre yu. T change all f this and finally start earning big mney nline, specialize in ne prblem t slve and fcus n tw things: 1. Slving that prblem well 2. Making them believe yu can indeed slve that prblem well This is what yu are mst likely NOT ding, at all. Mst likely, if I m right and yu re just like everyne else ut there striving t achieve yur incme dreams nline, yu have nt dne the abve. Mst likely, yu ve been chasing ne thing after the next, lking fr sme kind f jb nline, r scheme t fllw, r sme kind f system t cnnect the dts n by putting it tgether like a ty yu just purchased. When yu laser fcus n slving a prblem fr peple, then yur cnfidence sht thrugh the rf. Guess what? That s what they buy. Peple Buy Cnfidence! The mre yu can make them cnfident t buy frm yu, the mre yu will make. This is the difference between peple paying me $100 and ten thusand dllars.

5 They believe I can help them slve their prblem t the tune f sending me 10 t 50 thusand dllars per year t help them slve it. They wuld nt send me fifty thusand dllars if I was just tssing stuff against the wall r if I was nt very gd at getting them t believe I can slve their prblem. Peple say t me, why dn t they buy my stuff? My answer is: They dn t believe yu. D everything yu can d t slve their prblem and get gd at it, and d everything yu can d t get them t believe yu can slve their prblem. If yu just tss a squeeze page up and nline, but when peple search yur name they see nthing, they are nt ging t believe yu are the Best Selling Authr Of Linked-In Riches! If yur squeeze page says, I can help yu earn $500 per day and they Ggle yu and find nthing, they are nt ging t believe yu. They might pt in, but they ain t buying anything that s fr sure. They want t buy. They expect t buy (r put in manual labr) t get the prblem slved. If yu can make them believe, yu can charge thusands like I d. If yu cannt make them believe, then earning ANY mney nline will be a tremendus challenge. Find a prblem t slve! Making Them Believe! Make sure it s a lay-awake-at-night and wrry type f prblem peple will invest lts f mney t cure and slve. Lk t see if peple are already spending big mney t g t events, trade-shws, wrkshps and if there are gurus already slving this srt f prblem ut there. Make sure peple spend thusands at the high levels. Prvide a cmpelling slutin! Get really gd at capturing their attentin and imaginatin. Get really gd at getting them t stp in their tracks and view yu (r yur ffer) t their prblem.

6 Prvide yurself as the slutin! Peple buy cnfidence. They buy frm thse they want t buy frm and yu need t be smene they want t give mney t. Pin-pint yur targeted audience an niche custmers! The mre specific yu are abut the prblem yu slve and the peple yu are after, the mre specific yur marketing becmes and the mre mney peple will pay yu. Find yur ideal and I mean IDEAL custmer. Target them like a laser! Build yur authrity in that niche marketplace! We put ur mney twards peple and prducts we trust has authritative credentials. It des nt matter if it s a $5 bk n Amazn we are ging t buy and read r a $90,000 SUV we are ging t drive, we want peace f mind we are making the right chice t buy, in a nisy, cluttered and cmpetitive marketplace ut there. As a marketer, yu must understand that peple buy cnfidence. If yu are authritative, they will buy frm yu. I have taught this fr years, and I always get 30%+ f peple wh think t themselves, I dn t want t be a guru r there s plenty f peple wh earn huge revenue and nbdy knws wh they are It des nt really matter what pinins are, peple buy cnfidence, perid. Yu culd be a nbdy and nt fund nline, but yur PRODUCT might have tremendus authrity in a marketplace. I dn t even knw wh runs Apple r Samsung nw. It s nt that yu have t be a guru and it s nt abut that. It s abut the fact peple buy cnfidence and if they are nt buying it s because they d nt believe yu can slve their prblem. PERIOD. Nw, there is a reasn why gurus make s much easy mney thugh. It s because they stand up there and stick ut their chest and say, I m a guru! 40% f the market might laugh at them and say, yeah right, wh are yu? But, the wannabe guru will be the last ne laughing because he/she will be making mney like wildfire.

7 Then, eventually, 98% will say, that guy/gal is a guru/expert Still, my pint is nt t becme sme guru. It s t drive hme the fact, peple buy cnfidence and if yu are just tssing up stuff like it s a game f darts, yu re ging t lse fr anther 6 years. One Skill Away Frm Six Figures Plus! As I started making a tn f mney, friends and family and thers started nticing. I mean, when my family came ver t visit fr Christmas at my new 1.5 Millin Dllar Huse in 2007, they nticed. What d yu actually d Eric? Hw can I start earning nline? Even strangers wh nticed wuld ask. It has always been the same type f advice. Find a prblem and slve it. Find a demand and fill it. Find a skill and learn it. Peple NEED vide editing, cpywriting, web design, branding, traffic, etc. I gt ne friend wh went n t hire a few designers and prgrammers, then started selling fancy web sites and blgs. Simple slutin - t a simple prblem. Yet, he des nt knw hw t create a site t save his life. He fcuses n getting them t believe he can slve their prblem. If I Started Frm Scratch And Went After A FAST Six Figure Incme: I wuld start by finding a prblem t slve. I wuld lk at my wn strengths and skills and talents and interests If I m a gd writer, r like writing, then that culd be a quick six figures by just ffering a service.

8 I can use the mney I earn frm that service t build a passive incme by creating my wn curse, building my wn list, driving traffic, etc. I wuld be in the game. I wuld lk t see if this prblem is in huge demand. I wuld lk t see if there are tradeshws r seminars r wrkshps fr this specific area. I wuld lk t see if there are gurus in this area. I wuld lk t see if there is cmpetitin (I want this) I wuld lk t see if there are high ticket prducts (1k and higher) I wuld cme up with a tp ten list, then narrw dwn t tp 3 and then ultimately pick my tp prblem t slve. I wuld then COMMIT fully, my entire heart, sul and whleheartedly cmmit t becming great at slving this prblem tday and int the distant future. Five years frm nw, I ll be a surefire superstar at slving this prblem fr peple. I ll knw my stuff, and be an authrity at this prblem. (Nte: Just ding the abve is a slam-dunk six figure incme IMO. Just becming really gd at slving a specific prblem is a direct-flight t a huge incme.) I wuld spend 3, full, slid, study days learning hw t slve that prblem fr peple with the intentin f earning mney with my advice. That s imprtant, yu are nt learning it t learn it r t even slve yur wn prblem, yu are learning it t take what yu learn and turn arund and regurgitate it in yur style fr the acquisitin f MONEY! Sme peple might take lnger than 3 days. Fr me, I can spend 3 days learning hw t slve a prblem and be pretty gd at slving it after 3 laser-beam days. Others wh are new t this, might have t spend a cuple weeks but by wuld it be wrth it! (DIRTY TRUTH UNCENSORED STORY) A marketer wh shall remain secret wanted t generate sme big mney. He wanted t create a curse t sell t the market because he had a few established marketers wh wuld prmte fr him, if his curse was gd. This culd put him n the map! S, the 3 gurus wh agreed t help him gave him access t a few curses they already wned. Basically it went like this: Hey, I have access t s curse, here s the lgin inf. I als have access t s curse t, here s the lgin inf fr that secnd curse.

9 The guy ended up getting a bunch f cntent and instructin n hw t d (let s just make ne up, let s say hw t get YuTube traffic). The guy went and studied YT traffic (example) and spent a few weeks t a mnth r s learning and recrding his wn vides. Basically, he tk 2 r 3 curses and regurgitated them in his wn style and manner. He went ut there n YT and started fllwing his wn advice JUST SO HE culd have examples t use in his curse! T his amazement, he started getting YT traffic (ww the curses wrked better when he was learning this stuff with the intentin f selling the inf!) Nw his cnfidence went way up. This stuff wrks. He started sunding like a guru when we asked him questins abut YT traffic. He knew mre abut it than we did and all 3 f us did 7 figures plus nline. In just a few weeks, he was a real authrity. Next, we all prmted fr him and he made six figures in a mnth! Nt a year A MONTH! He is an established guru nw and peple lve this guy! Next, I wuld g find lts f insights, secrets, nuggets, and tips ut there nline and save them t a flder n my cmputer. EzineArticles.cm Ehw.cm Amazn bks Dummies.cm YuTube ClickBank prducts (marketplace) I wuld cmpile a bunch f cntent, tips, steps, articles, psts, bks, curses, whatever n that tpic/prblem. I wuld nw have a tn f stuff t share with the marketplace and twards my ideal custmers. Next, I wuld set-up all my Scial Media accunts with the intentin f targeting my chsen market. Fr example, my Facebk page might be Hw T Save Yur Marriage r Hw T Survive A Financial Catastrphe whatever my niche market is and prblem I m slving.

10 All my scial media accunts wuld be like this, targeted t slving the prblem, but I d use my name (r a pen name) n all the accunts because peple trust ther peple quicker than sme randm business name r site name. In ther wrds, if my name is Ricky Bbby and I m an expert at survival techniques, peple will trust me mre than if my site is called super duper survival techniques Facebk page Next, I d set up a squeeze page t capture leads. I wuld need smething cmpelling t give away free I wuld need a cmpelling squeeze page t start with I can tweak it later and make it better and test it later I d set up my aut-respnder s t give free cntent (see the bullet pint abve where I gathered all thse secrets, nuggets, insights, etc). I can use thse nw t craft cmpelling s fr my subscribers. I can send these subscribers I gather t my scial media sites t. NOTE: As part f the 6 Week Blitz we will create and setup yur Squeeze Page including writing yur aut-respnder messages, etc. and 100% set it up fr yu! If yu haven t already submitted yur request fr us t d this fr yu simply lg in t the member s area and click D4Y Niche Sales System in the menu and submit yur request. I might lk t set up a blg, especially fr my name r pen name. This is mre stuff ut there nline abut me and the prblem I slve. When peple Ggle me, there is a bunch f stuff that helps them realize I m gd at slving this prblem. Nte: My blg used t say Millin Dllar Marketer because the designer was freign and English was nt his first language. It was suppsed t say smething else, like Eric generated ver a millin dllars n his launch. It was a mistake n his end and I did nt even ntice it (I did nt ften Ggle myself). Hwever, custmers called me The Millin Dllar Marketer because f his mistake. I realized it when I finally did Ggle myself and saw the title as: Millin Dllar Marketer Funny, but shws hw authrity creates belief. Mre peple purchased frm me when they instantly saw I did ver a millin dllars per year nline. I d find Affiliate Offers T Prmte (especially a high ticket ne) I d research until I fund a few affiliate ffers I really believe in prmting. I d even buy them as a custmer r ask fr cmp access s I can truly believe in what I m selling.

11 Nte: I was listening t an audi bk last night and it was s gd, I caught myself wanting t prmte him as an affiliate. I m nt even in that niche, but the bk was s gd and I was s int it, I thught that guy shuld be richer! I wuld lk fr an ffer I culd make $500 r mre n. I d really feel gd if I culd find smething I culd make a few grand n, minimum. 1k t 3k cmmissins wuld be a game changer fr me if I m starting frm scratch. Just a few sales per mnth and I m at six figures, s I d d sme serius research and asking arund t find smene wh is well established wh has a prgram wrth a few grand f cmmissins t me. I d start thrwing myself ut there by making lts f psts n scial media platfrms, as an authrity! I d make psts n FB, Twitter, InstaGram and mre. I d write articles n my blg I d write sme press releases even I d recrd sme YT vides I d lk t start a pdcast I d lk t write a bk t put n Amazn I d lk fr peple wh are established t interview I d d all this type f stuff in a rush t get it all nline and searchable ASAP! Peple buy what? CONFIDENCE! I can use all that cntent I researched earlier (insights, nuggets, etc I gt frm places like EzineArticles.cm) I can even d webinars and chats, etc. I d ffer t help 5 peple t slve their prblem myself fr free. Right after I get my 5 Guinea Pigs I d then delete all the psts and stuff I made asking fr the 5 peple. I dn t want that ut there that I was ding that fr free. I d take thse 5 peple and help them sincerely. I d help them via s and even ver Skype r phne. I want t use them as a testing grund t get feedback TESTIMONIALS! These testimnials can put me n the map and als make me six figures alne! Thse are huge! Why? Because peple buy what? CONFIDENCE! And the way t really build cnfidence is thrugh scial prf and prf yu can indeed slve the prblem well! Take the testimnials and the experience yu gt helping them (yur cnfidence will skyrcket because yu ll realize hw much yu knw nw and hw well yu can help peple) and g put thse testimnials nline n yur blg, n YT, n FB, in articles, wherever!

12 Next, I d take ne testimnial and pst it n FB saying, I d like t d the same fr yu as I did fr (whatever the testimnial clients name is). I d like t d the same fr yu as I did helping Shelly Smith save her marriage earn mney nline get YT traffic set up her wn survival plan whatever. Nw yu ll have peple reaching ut t yu inquiring hw much yu charge t help them! Hint: charge a lt! But mst imprtantly Dn t prcrastinate! START TODAY!!