MARKETING STRATEGY. M:

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1 MARKETING STRATEGY My objective is to produce maximum exposure for my clients homes in order to obtain the highest sale price with the least amount of disruption to their lives. I create a comprehensive advertising and marketing program, incorporating the most effective publications and websites and the latest technologies to provide local, national, and international exposure. INTERNATIONAL ASSOCIATE M: Kim@kimgelman.com

2 Property Website Using the property s address as the URL, i.e. I create a spotlight website to showcase the property s features, floor plans, photos, architecturally significant details, etc. This URL is used in all advertising and marketing efforts, which enables potential buyers to learn more about the property than any print ad can convey. 720 HILLSBOROUGH BLVD FP UP LEVEL WINE CELLAR CRAWL SPACE Interactive Floor Plan BED LIBRARY FP BED GUEST CRAWL SPACE A detailed floor plan of the home with hots spots that allow the user to click and view a ENTRY LIVING GUEST UPPER LEVEL UP DN FOYER W D LAUNDRY PANTRY CASUAL DINING DINING KITCHEN OFFICE BED DN LEVEL MASTER BED (APPROX. 467 SQF) GARAGE ART photo from the perspective of the location in the floor plan. This allows the user to experience the home and better understand what the interior of the home feels like. OFFICE LEVEL (APPROX SQF) OUTDOOR PATIO UPPER LEVEL (APPROX SQF) GARAGE (APPROX. 363 SQF ART ~ 100 SQF) NOTE: FLOOR PLANS, SQUARE FOOTAGE, AND DIMENSIONS ARE APPROXIMATE AND NOT FOR CONSTRUCTION PURPOSES. A PROSPECTIVE BUYER SHOULD NOT RELY ON THESE PLANS, SQUARE FOOTAGE, AND DIMENSIONS IN MAKING THEIR PURCHASE DECISION AND SHOULD CAREFULLY VERIFY THE ABOVE ITEMS AND ALL OTHER INFORMATION HEREIN.

3 Narrated Video Tour Promoted on the property website, mcguire.com, Facebook, YouTube, Vimeo, Twitter, Savills, and Luxury Portfolio, this tool allows me to effectively communicate the home s story and create an emotional connection for the buyer to the quality of the home and its surroundings. Architectural photography A picture is worth a thousand words, which is why I use professional, architectural photographers to promote every home I represent. In addition to the exterior, interior, and garden photos, I schedule photo shoots at different times of the day and sometimes multiple sessions to capture the property at its best. Where appropriate I use exterior twilight or aerial images which increase online click-thru results for online viewers.

4 Coverage and Print Ads Multi-Page Brochure It is important that your home is introduced to the market with style and professionalism. Working with my designer, we will create a professionally designed, high-quality property brochure tailored to highlight the unique qualities of your property. In addition to the marketing narrative, to further establish the value for the buyer, a detailed list of finishes and technical features will be included. Marketing An Marketing Campaign can quickly reach the real estate market and acheive timely exposure in a dynamic marketplace. My tailored announcements include multiple high quality photos and property details. My custom stylish and informative statements are sent to a targeted database which is continually updated and maintained for maximum results. Postcard Mailing Direct marketing is an effective method of generating interest in your property among potential buyers and agents. I create customized announcements, which are mailed to hundreds of homes, additional targeted mailing lists, local agents, and McGuire s global referral network.

5 Maximizing Online Exposure Keeping up with the pulse of technology and marketing is a full time job, which is why McGuire has an in-house Content Strategist that I work closely with to ensure that my client s properties are not only showcased in the best light but are presented in a way that generates the most online exposure, website traffic, direct inquiries, and public interest as possible. The Power of Sharing Facebook currently has 1.6 billion active users, and that s a number I care about. McGuire s approach to social media marketing isn t just about staying relevant, it s about targeting the right audiences to reach the right clientele for the properties I m representing. By creating and sharing original content that engages, educates, and entertains everyday users from new and/or notable listings, to market trends and reports, local expertise, and featured press McGuire s large social following allows me to drive more online traffic to my property websites and more foot traffic to my open houses. McGuire s Featured Listing of the Week McGuire s Weekly Top 10 Properties Blog Featured Press by Local + Major Publications: SFGate.com, SF Chronicle, SF Examiner, Curbed SF WSJ, SF Business Times, SF Magazine, 7x7.com California Home + Design and more. The Power of Visual Media & Hashtags With 400 million monthly active users (and Facebook as its parent company), Instagram is equally important when it comes to piquing the interest of the digital world and driving more eyes to my listings via dedicated property websites. I coordinate the launch of my new listings with McGuire s Content Strategist, who features it as the Listing of the Week along with a series of real estate and luxury lifestyle related hashtags so that the property images can always be searched and found within those feeds. #LiveLuxuriously #McGuireRE #Hillsborough