Michael Perry Visiting Professor Vanderbilt University, Nashville, TN, USA Associate Professor. University of Haifa, Israel

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1 April 2014 Michael Perry CURRICULUM VITAE AND LIST OF PUBLICATIONS Education Ph.D. Business Administration. Columbia University, New York. Dissertation: "Computer Simulation of Consumer Brand Choice". Ph.D. Supervisor: Abraham Schuchman Diploma (Graduate) Business Administration. Hebrew University LL.M. Law. Hebrew University. Employment History 2000 Professor Emeritus University of Haifa, Israel 1986 Visiting Professor Cape Town University, South Africa 1984, 1985 Visiting Professor New York University Associate Professor, School of Business University of Haifa, Israel Visiting Professor Vanderbilt University, Nashville, TN, USA Associate Professor University of Haifa, Israel Visiting Professor Columbia University, Rutgers University, Columbia U. Executive Program, Belo Horizonte, Brazil Assistant Professor, School of Business Hebrew University Assistant Professor Oklahoma State University, Stillwater, OK, USA

2 Michael Perry page 2 Professional Activities (a) Professional academic functions 2010 Head of Department of Advertising and Marketing Communication, Faculty of Business Administration Ono Academic College Head of Marketing Department, Center of Academic Studies Or Yehuda 2008 Head of Strategy Studies, Behavioral Sciences College of Management, Rishon Le'Tzion Vice President University of Haifa Founder and Head of the Extension Division (Adult Education) at University of Haifa (6,000 part time students) (b) Professional functions outside universities/institutions - Chairman of the Board of Norix International, Ltd., a trade center in New Jersey, USA. - Founder and President of Mitzuv, Ltd., a strategic planning and marketing research firm, established in (c) Significant professional consulting - Adviser to several Israeli government ministries including the Ministry of Trade and Commerce and the Ministry of Tourism and to the Small Business Administration in Turkey - Director and consultant to various companies in Israel and the USA - Conducted executive seminars in Brazil, Poland, Hungry, and South Africa - Director on the executive boards of several privately and publicly owned corporations (d) Membership in professional/scientific societies (past and present) National Executive Committee of the Israeli Management Center, Member

3 Michael Perry page 3 Educational Activities (a) Courses taught Graduate Courses Advertising Basic Marketing Consumer Behavior Innovation in Strategy Marketing Research Strategic Planning (b) Research students 2011, Abraham Thomas, Ph.D. in Business, University of Southern Australia 2009, Benni Ben-Ari, Ph.D. in Business, University of Southern Australia Publications (a) Authored books M. Perry, 1991, Strategy of Competitive Advantage - The Marketing Approach, MITZUV Publications, (Translated into English ) M. Perry & D. Izraeli, 1972, Marketing Problems and Practice in Israel, Mifal Hashichpul, Tel Aviv. M. Perry & D. Izraeli, 1971, Studies in Marketing Management, Academon, Jerusalem. M. Perry & D. Izraeli, 1971, Cases and Exercises in Marketing, Academon, Jerusalem. (b) Chapters in collective volumes and conference proceedings M. Perry, 2010, "Cultural Differences in Values Assimilation", The 12th Biennial Conference of the International Society for the Study of Work and Organizational Values, Estoril Lisbon, Portugal.

4 Michael Perry page 4 M. Perry, 2009, "Positioning and Branding- Definitions and Inter-Relations", The 2nd Annual EuroMed Conference. Salerno, Italy. M. Perry, 1987, "Social Change and Organizations Structure. The Experience of Israel", Second World Basque Conference, Vitoria, Spain. M. Perry, 1986, "Management Problems of Socialist Organizations, the Kibbutz, Operating in a Free Economy", Fourth Workshop of Capitalist and Socialist Organizations, Budapest, Hungary. M. Perry & D. Furse, 1981, "Attitude Components and Newspaper Readership Behavior", American Advertising Academic Conference, Florida. M. Perry, 1978, "Smallest Space Analysis Applied to Marketing Data" with A. Perry, Fall Conference of American Marketing Association, Washington, D.C. M. Perry, 1978, "Comparison of Tourist Destinations Image as Perceived by Travelers and Travel Agents", International Tourism Congress, Maramaris, Turkey. Published in a special issue of the Journal of the Mugla School of Business Administration, pp M. Perry, 1975, "Planning and Evaluating Advertising Campaigns Related to Tourist Destinations", in Shaul P. Ladany (editor), Management Science Applications to Leisure-Time Operations, North Holland, pp M. Perry, 1974, "Simulation of Buyer Behavior" in Farley, J.U., Howard, J.A. and Rind, L.W.(eds.), Consumer Behavior: Theory and Application, Allyn & Bacon, pp M. Perry, 1974, "Marketing in Israel" in Palubinskas, F. (ed.), Worldwide Marketing, Technomic Publishing Co. (Westport, Conn.) pp M. Perry & A. Perry, 1973, "Computer Simulation of Consumer Brand Choice", Symposium on Computer Simulation Versus Analytical Solutions for Business and Economic Models, Gothenburg, Sweden (Proceedings, Volume II). M. Perry & A. Perry, 1973, "Market Segmentation by Means of Attitude Components Analysis", TIMS Conference, Tel Aviv. M. Perry & D. Izraeli, 1972, "The Traveling Psychological Map and the Effectiveness of Airlines Advertising", ESOMAR Seminar on Market Research and Travel and Tourism, Bled, Yugoslavia.

5 Michael Perry page 5 M. Perry, 1968, "Computer Simulation of Consumer Reaction to New Products", IFIF Congress, Edinburgh. M. Perry, 1968, "Measures of Association in Business Research", TIMS Conference, San Francisco. (c) Refereed articles and refereed letters in scientific journals M. Perry, 1988, "Application of International Positioning European Management Journal. November M. Perry, 1977, "Attitude Components Analysis in Marketing" European Research, Vol. 5, No.2, March 1977, pp M. Perry & A. Perry, 1976, "Ad Recall: Biased Measure of Media?" Journal of Advertising Research, June 1976, pp M. Perry, D. Izraeli & A. Perry, 1976, "Image Change as a Result of Advertising" Journal of Advertising Research, February 1976, pp M. Perry, 1975, "Measuring Newspaper Readership in Israel" Journal of the Market Research Society, Vol. 17, July 1975, pp M. Perry, 1975, "The Conceptualization Problem of Multi-Attribute Attitude Models" European Research, May 1975, pp M. Perry & A. Perry, 1975, "Service Contract Compared to Warranty as a Means to Reduce Consumer Risk Journal of Retailing, Vol. 50 No. 4, Winter 1975, pp M. Perry & A. Perry, 1974, "Brand Recall in Two Israeli Media" Journal of Advertising Research, June 1974, pp M. Perry, 1974, "The Case of Avocado-Using Consumer Research to Plan the Launching of an Unfamiliar and New Product in the Market" European Research, January 1974, pp. 8-16, 36. M. Perry & A. Perry, 1973, "The Use of Eroticism in Advertising" European Research, January 1973, pp M. Perry, 1970, "Dimensions of Store Image" Southern Journal of Business, April 1970, pp M. Perry, B.C. Hamm & H.F. Wynn, 1969, "The Effect of a Free Sample on Image and Attitude" Journal of Advertising Research, December 1969, pp

6 Michael Perry page 6 M. Perry & B. C. Hamm, 1969, "Canonical Analysis of Relations Between Social- Economic Risk and Personal Influence in Purchase Decision", Journal of Marketing Research, August 1969, pp M. Perry, 1969, Discriminant Analysis of Relations Between Consumer's Attitude, Behavior and Intention", Journal of Advertising Research, June 1969, pp M. Perry & A. Schuchman, 1969, "Self Confidence and Persuasibility in Marketing: A Reappraisal", Journal of Marketing Research, May 1969, pp (d) Working papers and applied research reports "Management Strategy", January "Some Problems of Export Marketing from a Developing Country", May "The Comprehensive Model of Attitude Components Theory", January "Importance and Intensity in Multi-Attributes Attitude Models", December "The Car Market in Israel - Findings and Recommendations", June "Alternative Models in Consumer Attitude Research", May "Tourism from the U.S. to Israel", April "Marketing Israeli Products in the U.S.", March "Self-Confidence and Persuasibility in Marketing: Once Again", with A. Schuchman, February "Market Segmentation by Components of Attitude", January "Consumer's Beliefs as Predictors of Affect and Intention", April "Multidimensional Scaling of Store Image", March "Measures of Association and Predictive Power in Business Research", January "Improving the Understanding of Consumer Behavior Elements", April (e) Publications in Hebrew "Changes in Israeli Retailing", Status Management Journal, "Measuring Advertising Effectiveness", Ottot, "Creating Sustainable Competitive Advantage", Ottot, "Shef-Hayam - Analysis of Failure", Globes, 1993.

7 Michael Perry page 7 "The Pasta War", Advertising, "Marketing Effects of the Gulf War", Ottot, "Strategic Planning in Municipal Authorities", Nihul, "Marketing Battles - Alternative Routes", Ottot, 1990 "Marketing in Recession", Ottot, "Branding a Commodity - The Case of Lachish Grapes", Ottot, "Increasing the Competition in the Food Industry", Ottot, "The Chocolate War", Ksafim, "The Bank War", Ksafim, "Life Cycle of Tourism to Israel", Tourism, "Perceptual Map of Magazines in Israel", Ksafim, "The Strategy of El-Al, Israel Airlines", Ksafim, "Elscint - Israeli Sophistication in the International Markets", Ksafim, l981. "Haifa Chemicals - Growing Too Fast", Ksafim, "The Role of Trading Companies in Export Promotion", HaMifal, "Comparison between Sellers' and Consumers' Perceptions", The Israel Business Review, January "The Psychological Approach to Customer Objections", The Insurance Agent, "Marketing Principles in Selling Insurance", The Insurance Agent, April "Banking Marketing", Banks Quarterly, April "The Feasibility of Service Contracts for Refrigerators", Da Ma (Consumers Council Publication), December "The Uses of the Computer for Management", Nihul, No. 4, "The Uses of Computer in Marketing", Nihul (Publication of the Israel Management Center), No. 3, 1969.