8/9/2017 SOCIAL MEDIA

Transcription

1 Find different ways to get the word out ask friends who run a business Herbal Hours Create a video testimonial Prepare an blast to your customers or send a postcard to them (postcard on Resources/Business Section of website) Write a blog post about it Include in your newsletter Book some Trade Shows Hold an Open House and Product sampling Lunch & Learn at a Networking Event, Business, etc. Guest speak SOCIAL MEDIA Social Media links on our website use this to learn more about marketing Google Hangouts do a live meeting to promote the product / Virtual Party FaceBook LIVE Promote a specific time that you will be on Facebook (your business page) and you will be happy to answer any questions they have about the product. Promote it a few days in advance to get people excited about it. Do draws for product at the end. 1

2 Get testimonials of people that have tried the products and put on Facebook Video testimonials are the best Promote the specials that will be happening to all your clients Attach video to a Facebook post or blast 1) Advertising 2) Direct mail 3) Corporate literature brochures, fact sheets, promotional pieces 4) Public Relations speaking events, lunch and learns, etc. 5) Personal contact word of mouth marketing 6) Market education trade shows, speaking engagements and education based marketing 7) Internet websites, efforts and affiliate marketing It must be distinctive must stand out identity is everything Capture attention with a screaming headline- the headline should give a benefit of focus on the prospect by using you or your instead of focusing on yourself. After your headline hooks them, your body copy has to keep them reading. Body copy must focus on your prospect, not on you. Next, each sentence should unfold the story you want to tell and make the prospect want to read on. It should be benefit oriented. Don t tell me what it is. Tell my why it is valuable. Include a call to action. Sale promotion, coupon in bottom right hand corner of the ad increased response. 2

3 Use colour in your mailings. Have a message on the outside of the envelope call to action. Stand out don t look like a bill - make it like an invitation. Send a Postcard but make it a bigger size so it stands out. Mail out your newsletter with the product info in it Make sure you have fact sheets in your possession. Make sure you have postcards printed of the products so you can hand them out Have your business cards ready to go at all times Have a car decal on your car so people know that they can buy Nature s Sunshine products from you. Offer to do a free workshop at a community centre, yoga studio, fitness centre, your bank, your chiropractors office, massage therapist, etc. Lunch and Learns are great to do for businesses You are adding value to their business and promoting your own 3

4 PICK UP THE PHONE AND TALK TO PEOPLE! Most powerful form of communication is having a live conversation with someone. Pretend you just started your Nature s Sunshine business all over again and you need to get the word out to every single person you know! Trade Shows & Market Education Get noticed Drive traffic Capture leads Get noticed. Have a nice display of product and wear your Nature s Sunshine shirt. Have marketing material to giveaway. Drive traffic have free giveaways, discount on a consultation, etc. Capture leads have a form they fill out to get into the draw OR book a consultation with you that day to get in the draw Internet Support capture leads build a relationship interact as much as possible offer a webinar convert traffic to sales Start a blog Drive people to your website sign up for my monthly newsletter filled with great information, feature product of the month, etc. Offer them information that will help them. If you provide pertinent information, they can forward it onto their friends and then their friends will know who you are and could be potential clients. Join a relevant online community and contribute to it. Post information, answer peoples questions. 4

5 Both meetings and events are a great way to get people involved with NSP. They allow individuals to come and benefit from using the products or to learn how to build their own business. And let s not forget to mention that they provide great opportunities for networking and socializing with upline and downline members, guests, and potentials. Meetings do not have to be a grand affair; rather, they can be simple and relaxed. They can be one-on-ones, phone calls, webinars, etc. The most important thing is to make them fun and inviting so people feel welcome and know that you are ready to help them empower their lives. Events, like meetings, do not have to be huge either. They can be flexible and can be done in several different ways. If you are having an event, you might drive it like a class. You could do this by teaching about family nutrition or doing a basic introduction to essential oils, or you can create a make-and-take or a fun D.I.Y. You can also host classes online by doing a Facebook Live or pre-recording YouTube videos. Don t be shy about asking for customer referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own. Referrals make it easier to get in the door with new customers. If you aren t asking for them, you are missing opportunities. It is a lot less expensive to keep a customer than it is to get a new one. That s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through marketing. Ask customers for their address when they visit your store or website. Then, make your communications informative, helpful and professional something your customers will look forward to receiving. 5

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