mediakit 2018 English powered by Price list, status October 11, 2017

Transcription

1 mediakit 2018 English powered by Price list, status October 11, 2017

2 01 mediakit 2018 multi channel Our Offers Your Choice. SOFW Journal Print (see p. 8) SOFW Website (see p. 9) SOFW Journal App Exclusive sponsorship for 1 year Price: EUR 10,500. (Detailed information upon request) Newsletter (see p. 10) SOFW Journal Newsletter, monthly SOFW7days Newsletter, weekly E-Shots blasts to our database (28,000 subscribers) Price: EUR 150. /CPM EUR 2,600. (entire list) (Detailed information upon request)

3 02 mediakit 2018 statistics 7days weekly monthly SOFW Journal Website SOFW Newsletter 4,510 * monthly circulation per month 4,290 Average monthly unique visitors see p. 10 up to 28,000 digital subscribers per month 17,750 Avarage monthly page visits ( , Source: Publisher s data) *excl.pass-along rate ( , Source: Google Analytics)

4 03 mediakit Years of Experience the SOFW Journal has been published since It provides extensive information on formulation of cosmetics, personal care, detergents, household cleaning products, perfumes and chemical specialties. SOFW Journal Print & Online price list, valid from January 1st, All prices net of tax. For our general terms and conditions, see

5 04 mediakit 2018 general Topics New raw materials and ingredients, innovative formulations, future technologies, sustainability and ecology, efficacy data, product safety, testing methods, legislation, trends, market and industry news. Audience Formulators, chemists, researchers & developers, laboratory technicians, sales & marketing managers, executives, students and universities. Global Readership The SOFW Journal is currently published in English and German (print and online) as well as in Chinese (online only). All subscribers have full access to the extensive online archive free of charge. The English version is additionally available as a mobile app for ios and Android devices. Issues German and English edition: 10 printed issues per year (two combined issues: 1+2 and 7+8) Chinese edition: 4 online issues per year Circulation Worldwide (currently 52 countries) Magazine Size DIN A4 (210x297 mm) Affiliation SOFW Journal is the official publication of the SEPAWA e.v. Association (European association of soap, perfume and detergent experts) Prices Single Issue: EUR 25. (+ postage, + VAT where applicable) Online Subscription: EUR 195. (+ VAT where applicable) Print & Online Subscription: EUR 235. (+ postage, + VAT where applicable) SOFW Mobile Subscription: EUR (free SOFW App required) (in-app purchase) Reprints Reprints of publications can be ordered, prices upon request. Publications can also be distributed through our SOFW7days Newsletter (+ EUR 250. ). More informations about SOFW7days on p. 10. approx. 2,000 English (print) per month approx. 2,500 German (print) per month up to 28,000 English & German (online)

6 05 mediakit 2018 readership data 1% Press Sales/ Distribution 4% Government/ University 3% Purchasing/ Buyer 2% Fundamental Research 1% Production 1% SOFW Readers are the Driving Force Behind New Products! 12% Consultancy and Other Business Services 14% Other 9% Distributor Company Type 22% Manufacturer of Raw Materials/Ingredients 42% Manufacturer of Finished Products 8% Consultant 7% Other 9% Marketing Job Description/ Function 20% Management/ Business Development 45% R&D/ Formulation 14% Other 25% Senior Manager/ Department Manager/ Laboratory Manager 7% Assistant/ Executive Position 26% CEO/Director/ President/Owner 28% Manager/ Product Manager 0 Market Interest * 5% Other 15% Software 21% Contract Manufacturing Services 28% Manufacturing Equipment 42% Testing Services 55% Lab Testing and Equipment 92% Ingredients/ Raw Materials 0 Industry Segment * 6% Other 15% Perfumery/ Fragrances 37% Home Care/ Detergents/ Cleaners 86% Personal Care/ Cosmetics June 2015 Reader Survey *multiple choice

7 06 mediakit 2018 sofw journal editorial calendar 2018 No. Deadlines Main Focus of the Issue Personal Care Home Care Bonus Distribution 1/2 Editorial: Adverts: Publication: Natural & Organic Natural/Botanical/Renewable Ingredients, Vegan Cosmetics, Sustainability Ecological Cleaners & Detergents PCHi China HPCI Turkey, Istanbul 3 Editorial: Adverts: Publication: Multicultural Cosmetics, Hair Care & Colours Multi-Ethnic Hair and Skin Types, Halal, Vegan, Sensitive/Hypoallergenic Skin, Colour Cosmetics, Carrier Systems Professional Cleaning & Hygiene All Year Distribution in-cosmetics Global NYSCC Suppliers Day FCE Cosmetique 4 Editorial: Adverts: Publication: Ingredients & Formulation New Ingredients, Innovations, Fragrances, Hygiene, Deodorants, Biotechnology Laundry & Cleaning All Year Distribution in-cosmetics Global NYSCC Suppliers Day FCE Cosmetique 5 Editorial: Adverts: Publication: Innovations New Technologies Novel Ingredients, Multi-Functional Formulas, Nanotechnology, Performance Boosters, Preservatives Detergents & Household Cleaners in-cosmetics Korea 6 Editorial: Adverts: Publication: Sensory Perception & Fragrances Sensory and Texture, Science and New Concepts based on Key Global Trends, Natural Ingredients/Sustainability Fragrances and Encapsulation Cosmetic Business, Munich 7/8 Editorial: Adverts: Publication: Sun Care & Hair Care UV Protection, SPF, Multifunctional Sun Care, Transparent Formulations, Skin Brightening/Whitening, Self-Tanners, Testing Product Safety, Testing and Regulations All Year Distribution in-cosmetics North America

8 07 mediakit 2018 sofw journal editorial calendar 2018 No. Deadlines Main Focus of the Issue Personal Care Home Care Bonus Distribution 9 Editorial: Adverts: Publication: Anti-Ageing & Cosmeceuticals Anti-Ageing Products for Men and Women, Biotechnology, Baby Care Performance and Environmentally Friendly HPCI Poland/Cosmetic Business in-cosmetics Latin America IFSCC Congress, Munich 10 Editorial: Adverts: Publication: SEPAWA Issue New Ingredients, Formulations and Technologies, Fragrances Surfactants, Preservatives, Enzymes SEPAWA Congress in-cosmetics Asia 11 Editorial: Adverts: Publication: Sustainability & Anti-Pollution Protection of Skin and Hair against Pollution-related Damages, Sustainable Sourcing Cleaning & Sealing SCS Formulate SCC Conference 12 Editorial: Adverts: Publication: Future Trends & Technologies Innovative Actives, Formulations and Technologies, Micro-, Nanoencapsulation, Testing, Claim Substantiation Microbial Contamination, SEPAWA Event Report CosmetAgora HPCI India 2019 The publisher reserves the right to apply changes to the editorial plan without notice. An up-to-date editorial plan can be downloaded on our website

9 08 mediakit 2018 ad rates Format 1 1/1 page Format 2a 1/2 page Format 2b 1/2 page Format 3 1/3 page Format 4 1/4 page 180 x 240 mm 180 x 127 mm 87 x 257 mm 180 x 84 mm 180 x 61 mm 210 x 297 mm 210 x 147 mm 102 x 297 mm 210 x 104 mm 210 x 81 mm 216 x 303 mm 216 x 150 mm 105 x 303 mm 216 x 107 mm 216 x 84 mm Advertisement (4c)* Job Offers (4c)* Format 1 EUR 2,800. Format 2a, 2b EUR 1,980. Format 3 EUR 1,700. Format 4 EUR 1,540. Format 1 EUR 2,190. Format 2a, 2b EUR 1,320. Format 3 EUR 1,050. Format 4 EUR 890. * Prices for cover pages surcharge 15%. Simultaneous publication in English & German: +30% on base rates Inserts Size: Maximum 200x290 mm (width x height) Weight: Maximum 30 g Price per 1000 copies: EUR 490. Additional costs for postage may apply. Extra costs for trimming and folding upon request. Please contact us for further details. Special Advertising Options e.g. bookmarks, banderoles, postcards etc. prices upon request Advertising Deadline See Editorial and Event Calendar All ads are also published free of charge in the online and app version of the SOFW Journal ( Discounts All rates are base rates. Frequency, multi-product and other applicable discounts upon request. Agency commission: net rate 15%. Barters/Contras: Base rates do not apply. Please contact us for details.

10 09 mediakit 2018 website ad rates Languages English, German Advertising Options XXL-Banner XXL-Banner Position: top banner ad Dimensions: 810x90 px File size: max. 50 KB File format: gif, jpg, swf Price: per month EUR 920. Skyscraper Skyscraper Position: right side banner ad Dimensions: 120x600 px File size: max. 40 KB File format: gif, jpg, swf Price: per month EUR 800. Job Advertisements Prices online: per month and language EUR 300. for 3 months EUR Special Price: combined with an job ad in SOFW Journal (advertising options see p. 8) you receive a discount of EUR 100. on the online price

11 10 mediakit 2018 newsletter powered by monthly 7days weekly Database The SOFW Journal Newsletter is an ideal opportunity for digital marketing. It is published monthly and reaches over 16,800 subscribers on a regular basis. Our database is constantly maintained and updated to ensure that our mailings are distributed only to existing industry contacts. Database The SOFW7days Newsletter completes our portfolio and offers the perfect option for your digital marketing. It is published weekly and reaches over 28,000 subscribers. Our comprehensive database is continually maintained and updated, thus ensuring that only active industry contacts are reached. A powered by Audience The international readership of SOFW Journal, website visitors, social media followers, online shop customers and interested industry peers worldwide. 7days Audience All contacts of SOFW, visitors of SOFW events (i.e. HPCI), contacts of trade exhibitions, visitors to the website, online shop customers and of those interested worldwide. Content B Overview of current issue of SOFW Journal Event calendar Preview of upcoming issues C Frequency 10 e-newsletters per year, parallel to the release date of SOFW Journal Advertising Options A Top Banner: 556x36 px EUR B Box: 153x153 px EUR C Skyscraper: 153x306 px EUR (other formats upon request) A Content The latest from the industry/news Company news Interviews White papers Event calendar Product launches Frequency 50 e-newsletters released annually Advertising Options A Large: 604x148 px EUR (other formats upon request) Bundle Offers (for 3 consecutive months) A Top Banner: EUR 2, B Box: EUR 1, C Skyscraper: EUR 1, (other formats and frequency discounts upon request) Bundle Offers (for 4 consecutive weeks) A Large: EUR 2, (other formats and frequency discounts upon request) White Papers EUR SOFW Journal Print & Online price list, valid from January 1 st, All prices net of tax. For our general terms and conditions, see

12 11 mediakit 2018 contact Editorial & Publisher Verlag für chemische Industrie H. Ziolkowsky GmbH Dorfstr Thannhausen Germany (Fax) powered by Editor in Chief Robert Fischer Editorial Office Monika Sugumar Subscription Advertising, international Siegfried Fischer Advertising, USA Johanna Williams Picture Credits: Valerie Potapova/Fotolia.com (front cover), Alex_Traksel/Fotolia.com (04)