EDIMASS RESELLER PROGRAMME

Transcription

1 EDIMASS RESELLER PROGRAMME Mid-Century Modern Classics Sean Dix + Edimass Originals F&B Commercial OEM

2 ABOUT EDIMASS INTERNATIONAL Founded in year 2002 More than 500+ retail partners in more than 70+ countries worldwide Extensive range of mid-century modern classic furniture with more than 800+ furniture models including: Chairs, Dining/Coffee Tables, Bar Stools, Benches, Sofas, Beds Case Goods, Storage Furniture, Accessories & more. Production facilities in: Mild steel, stainless steel & cast aluminum, solid wood, fiberglass, fabric and leather upholstery, bent plywood, CNC manufacturing & more. Premium manufacturer of mid-century modern classic furniture Also manufacturer of Sean Dix & Edimass Originals

3 WHAT EDIMASS OFFER EDIMASS & DIX ORIGINALS Edimass ensemble of international in-house designers including Sean Dix, Eitaro Kawaguchi, Horace Pu, Faisal Alsagoff World-renowned furniture designers MID-CENTURY MODERN CLASSICS World s No.1 Manufacturer Of Mid-Century Modern Classics Largest Collection Designs By Famous Mid-Century Designers All Under One Roof Premium Quality And Close Detail To Original Design Specifications

4 EDIMASS QUALITY 7-dimensional finish (left, right, top, bottom, front, back & inside) Imported premium woods used (American black walnut, American white oak, American ash and German beech) PU-finish for better protection and durability Fully sanded & finished welded joints Powdercoated steel legs & frames

5 EDIMASS QUALITY Stainless steel hardware Solid wood edging for HPL table tops Soft-close drawers for casegoods Factory fully set-up chairs Thick tempered glass table tops (15mm~19mm) Rounded corners for table tops

6 IMMEDIATE START-UP WITH EDIMASS ORIGINALS Anybody can start a furniture shop with Edimass International Full range of products one-stop shop for customers, higher revenue (bedroom, living, dining, storage occasionals, accents, etc) Cost-effective, consolidated freight costs Marketing done by Edimass International; direct traffic to your store Assistance in store design Sean Dix designed chair racks and signages Product training provided Website & Facebook page inclusion

7 EDIMASS DESIGNERS Sean Dix (USA) - Designer of the original Copine Chair Thomas Lehman - Founder and Design Director at Analog LLC Marlia Silvia (Italy) - Commercial designer of the Pavesino F&B Chair & Angle F&B Table Eitaro Kawaguchi (Japan) - Designer of the highly popular Reborn & Flatback Chairs Horace Pu (China) - Design most of Edimass generic series Faisal Alsagoff (Singapore) - Designer of the Jordan Dining Table & Donovan Sofa

8 EDIMASS BUSINESS BENEFITS - I High quality & Original designs at reasonable prices High quality = Less customer issues = Higher customer satisfaction = Higher profits Stock items = Fast delivery = Higher customer satisfaction MOQ of 1 = Smaller warehouse = Less stocking (25% stocking of a typical store) Massive warehouse in China

9 EDIMASS BUSINESS BENEFITS - II Brand enhancement for shop-in-shop or next-door shop situations Lower start-up cost. USD20K to USD60K for stock. Signages and rack USD$5K to USD$10K Exclusivity in assigned Area, District, Town or City Ability to sell into commercial deals such as F&B and hospitality 1-to-1 Exchange on next order for defective or damaged goods

10 EDIMASS DIGITAL MARKETING EXPERTISE Facebook advertising expertise Direct Facebook support to Edimass International Google AdWords SEO expertise Access to of photos = Lower marketing costs No added costs to reseller Dedicated advertisements for every reseller Advertisement budget allocation will increase with sales performance Electronic brochures and marketing collaterals

11 EDIMASS MASS PRODUCTION CAPABILITIES Better prices with MOQ orders Ideal for promotions 6 to 8 weeks production lead time Custom selection of materials Special custom designs if MOQ exceeds 500pcs

12 EDIMASS RESELLER TYPES Four types of resellers: Edimass Modern Classics Sean Dix & Edimass Originals Edimass F&B Commercial Furniture Edimass OEM (mass-market) Store-in-store and independent store Minimum 150 sqm exclusively for Edimass products in showroom 200+ stock models 800+ MOQ models

13 BUSINESS EXPECTATIONS - I Edimass Originals & Sean Dix Store Store needs to be BRANDED EXCLUSIVELY One FLAGSHIP store with minimum of 300 sqm (preferred is 500~800 sqm) No mixture of other non-edimass furniture products Minimum USD$300K annual sales for 1 st year Maintain pricing policy Looking for EXCLUSIVE PARTNERS by cities/districts Access to STOCK PRICING

14 BUSINESS EXPECTATIONS - II Modern Classics Store Standalone store preferred Store-in-store concept for subsequent Edimass stores Minimum USD$100K annual sales for 1 st year Minimum USD$300K annual sales for 1 st year for AREA EXCLUSIVITY No mixture of other non-edimass furniture products Access to STOCK PRICING

15 BUSINESS EXPECTATIONS - III Mass-Market Reseller LOW prices; high quality MOQ required Digital marketing materials provided Product GUARANTEE for 12 months Access to NEW designs regularly Focus on PROMOTIONAL Dining Sets & Sofas Focus on popular Modern Classic designs

16 BUSINESS EXPECTATIONS - IV F&B Commercial Distribution model Stocking of specific chair models Access to stock pricing F&B digital marketing support Dedicated Google advertising support directed at F&B clienteles Minimum USD$300K annual sales for 1 st year