AN ADVERTISING SUPPLEMENT TO THE JUNE / JULY 2018 ISSUE OF MARKETING NEWS. COPYRIGHT 2018 BY THE AMERICAN MARKETING ASSOCIATION. ALL RIGHTS RESERVED.

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1 Qualitative, quantitative, focus groups, online surveys, modeling and sampling. Marketing research impacts every level of business from the products and services that are developed to the prices that are set. Since the information gleaned from marketing research can set the course of your marketing plan, finding a qualified market research provider to deliver accurate and relevant results is important. The AMA's Directory of Marketing Providers can help guide your choice of research practitioners. Whether you are seeking a full service research firm or someone that specializes in a specific research technique you can find information on leading firms in this special Marketing News directory! AN ADVERTISING SUPPLEMENT TO THE JUNE / JULY 2018 ISSUE OF MARKETING NEWS. COPYRIGHT 2018 BY THE AMERICAN MARKETING ASSOCIATION. ALL RIGHTS RESERVED. JUNE / JULY 2018 MARKETING NEWS 97

2 INDEX TO THE Directory of Marketing Providers FULL SERVICE Hypothesis Maru/Matchbox Radius Global Market ANALYTICAL SERVICES BRAND/ BRANDING BUSINESS TO BUSINESS Radius Global Market CONSUMER Hypothesis CUSTOMER LOYALTY CUSTOMER SATISFACTION FIELD SERVICES INTERNATIONAL LOYALTY ONLINE PRODUCT QUALITATIVE Maru/Matchbox QUANTITATIVE SEGMENTATION 98 MARKETING NEWS JUNE / JULY 2018

3 Over 30 years of survey processing experience dedicated to the market research industry. Services include: comment coding (in over 30 languages); mobile media coding; text analysis; survey printing and mailing; inbound mail management; image scanning and traditional data capture; verbatim keying and editing; transcription (focus groups, IDI's and recorded IVR comments). We have extensive experience in Healthcare, Consumer and Employee research and are SSAE16 SOC2 Security Certified and HIPAA compliant. When you need fast and accurate survey processing services, call the experts at ADAPT Inc. Founded in 1999, helps the world s largest market research firms, corporate researchers and customer experience professionals make confident decisions based on rich, real-time insights using a world-leading verbatim analytics platform. s comprehensive and flexible SaaS-based technologies enable accurate and fast analysis of verbatim comments regardless of channel or language x55 CLC is a global research consultancy working with B2B/B2C companies to plan and conduct research to accurately identify and measure requirements for customer acquisition, satisfaction and loyalty, share of wallet growth, and retention. We help organizations get better business results through improved integration of research findings into day-to-day operations. With reach to more than 3 million individuals in 160+ countries, we conduct strategic qualitative and quantitative research in multiple localized languages on a worldwide basis. Chicago, IL Nationwide kaferenz@customerlifecycle.us As a decision intelligence company, brings a consultative approach in developing growth strategies grounded in operationalizing customer centricity. Partnering with insights & analytics, strategy and CX groups, Gongos serves as a translator to help crossfunctional teams gain and apply consumer wisdom, transform decisions into action, and navigate organizational change. Coalescing enterprise data with primary research and curating insights for multiple audiences ensures information is designed to influence actions and behaviors from executives to the frontline. New Headquarters: 150 W. Second St., Suite 300 Royal Oak, MI Hypothesis ( com) is an award-winning consumercentric, insights, design, and strategy group specializing in solutions that are foundational, holistic and forward looking. Our consultants, analysts, moderators, marketing scientists, and designers are all in-house and work closely to develop and effectively communicate insights and stories in a compelling style through beautiful reports, workshops, immersive installations and video. Founded in 2000 and headquartered in Downtown Los Angeles, with an office in Seattle, Hypothesis is proud to work with many of the most innovative, established, and distributive brands and agencies in the world. In 2017, in direct response to client needs, Hypothesis launched Momentum by Hypothesis a team of marketing and brand specialists that helps clients with their Now What? This in-house group keeps the momentum going by translating consumer insights into new products, brand/creative strategy, and marketing campaigns. Hypothesis is proud to be one of the largest independently owned firms on the AMA 50, which helps us be nimble, maintain our culture of empowerment, and truly focus on our client-partner needs. Maru/Matchbox is a sectorfocused consumer intelligence firm focused entirely on better client outcomes. Our expert teams are deeply invested in key sectors of the economy, delivering insights and analysis backed by superior quality data. Sometimes data and market intelligence tell only part of the story. Our research and consulting teams draw on sector-specific expertise to deliver unparalleled insight to our clients. We deliver informed consumer data and insights that can be acted on quickly and with confidence. Offices: Toronto, New York, San Francisco, Los Angeles, Vancouver, Chicago, Buenos Aires Maru / Matchbox sales@marumatchbox.com JUNE / JULY 2018 MARKETING NEWS 99

4 The McMillion provide 40 years of market research and data collection experience. Our online panel, Mindfield Online, uses the latest proprietary software integration for the best panel and programming integration experience available. This allows for a real-time countermeasure approach to data quality. Our web development team continually provides stunning data collection tools, now enhanced by FocusVision Beacon. Now, integrating with mobile and social media to give not only the respondent but your clientele the best online experience possible. The sky is truly the limit for your research projects when using Mindfield and The McMillion. WEB: jmace@mindfieldtech.com CONTACT: Jay Mace, Senior Vice President is a top 50 global research and consulting firm that humanizes data to connect clients with their customers. We have been supporting our clients since 1975, and have offices in Detroit, Los Angeles, London, and Shanghai. To our clients, we are Truth Seekers a designation that comes with the understanding that data is about much more than numbers it s about incorporating the human element that drives the numbers, which makes us valuable partners. Our band of truth seekers are experts in automotive, financial services, healthcare, and retail & consumer goods, helping clients make smarter decisions in three core research pillars: Brand & Communication, Customer Experience & Product Development. Contact us to help you identify the humanity in your data that only a real Truth Seeker can find. information@morpace.com We are a market research firm with over 60 years experience, our services include both quantitative and qualitative methodologies. We specialize in customer experience measurement and improvement; ad concept testing; brand awareness and positioning studies. Contact details: info@themsrgroup.com MARKETING NEWS JUNE / JULY 2018

5 Full-service b2c and b2b marketing research services for packaged goods, financial, healthcare/ pharmaceuticals, services, insurance, entertainment, and new technology industries. Service principles: high quality work, on-time delivery, creative study designs, strategic insights, competitive prices, exceeding expectations. Study types: concepts, segmentation, product use/sensory, names, packages, product design, advertising, customer satisfaction, awareness/ attitude/usage, tracking, pricing, problem detection, promotions, positionings, promises. Data collection techniques: Internet/ mobile, telephone, central-locations, mail, and in-person. Qualitative and quantitative methodologies. Domestic, international. Company Chicago, IL USA Radius Global Market is one of the largest custom market research companies in the world. Our goal is to provide a clear view of the dynamics for success in today s complex and competitive marketplace. We partner with leading global organizations to provide clear thinking on these critical areas of brand performance: optimize brand offerings, identify differentiating innovations, and deliver compelling customer propositions. Our consultative guidance gives our clients the confidence to make key strategic decisions that will deliver brand growth. For more than 60 years, Radius has been delivering what growth-oriented organizations need most: Clear thinking for a complex world. Radius Global Market US Europe Asia MEA info@radius-global.com is a leading global Market and Strategy Consulting firm. We provide insight, data, analysis, reports, and strategic intelligence. We provide Qualitative such as in-person Focus Groups, Video Ethnography, Digital Communities and Qualitative Respondent Recruitment. We provide Quantitative such as Mobile Surveys and Telephone Surveys. Our Strategy Group provides Competitive Analysis, Market Sizing & Opportunity research and Innovation consulting. We recently renovated our Manhattan NYC Focus Group facility. research@sisinternational.com The 2018 Directory of Marketing Services will appear in the September issue of Marketing News. Like those in this current directory, a typical listing contains the company logo, contact info as well as a description of your company's products and services with two categories in the index to the directory. More categories are available for a small additional charge. To discuss listing your company in this upcoming directory contact Catherine Eck at ceck@ama.org. The closing date for the Directory of Marketing Services is July 31st so call today! About, one of the foremost professional service corporations of its kind, is the gold standard for social science research, statistical analysis, and strategic communications. Our research methods are customized to meet our client s needs. With over 50 years of experience, is the trusted source for innovative survey research and evaluation in areas including health, education, social policy, and transportation. Our 2,000 employee-owners in over 14 locations worldwide deliver high-quality, evidencebased results to support our clients goals. Location: Headquarters 1600 Boulevard Rockville, MD, Contact: Patricia Espey-English Vice President, Marketing marketing@westat.com Phone: (301) Web: is an international data and analytics group that continuously collects opinions from across the world. Our offerings include our syndicated audience analysis and brand tracking tools, quick turnaround surveys, and a full range of custom research with analysis from industry experts. Whether it s what people think about brands, politics, current affairs, or the things you talk about with your friends, we have data on it. Location: Redwood city, CA Global info.us@yougov.com Website: today.yougov.com/find-solutions JUNE / JULY 2018 MARKETING NEWS 101