2018 Media Kit. Contact us today XNSP83797 SP82342

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1 2018 Media Kit Contact us today XNSP83797 SP82342

2 Welcome to the Ionia Sentinel-Standard The Ionia Sentinel-Standard has been the leading source for news and information in Ionia County since being established in In addition to community news and sports, a wide array of advertising products are available in print and online at sentinel-standard.com. The Ionia Sentinel-Standard is an award-winning publication, having received multiple awards from the Michigan Press Association.

3 GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE BEEN PUBLISHED FOR MORE THAN 50 YEARS 640+ TOTAL COMMUNITY PUBLICATIONS OPERATE IN 540+ MARKETS ACROSS 38 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL MARKETING SERVICES, & IT SERVICES 540+ RELATED WEBSITES I N-MARKET SALES R E PRE S E N TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing needs locally, regionally and nationally.

4 Market Profile Ionia County, MI < Grand Rapids Ionia Gender Men 27,017 54% Women 22,878 46% Age Median Age: ,798 30% ,358 17% ,799 18% ,940 36% Base: Total Adults - 49,895 Total Population 64,307 Total Households 22,659 Lansing > Average Household Income $66,138 Education (adults age 25+) College Graduate 10,477 24% Some College, no degree 11,354 26% High School Graduate 16,563 38% Other 5,102 12% Employment (population age 16+) Executive/Professional/Mgr. 8% Office/Administrative Support 8% Sales 5% Healthcare 4% Services 20% Own a Home 17,616 78% Household Income Under $35,000 7,001 31% $35,000-$49,999 3,380 15% $50,000-$74,999 4,629 20% $75,000+ 7,649 34% Children at Home 8,187 36% Base: Total Households - 22, Claritas, Ionia County, MI

5 Consumer Spending Total Annual Consumer Spending $1.1 Billion Key Consumer categories Expenditure (in millions) Apparel $32 Computers, Software & Accessories $8 Education $19 Household Furnishing and Appliances $36 Health Care $112 Groceries $107 Automotive - All $235 Pet Related $16 Sports & Recreation $14 Travel $38 Dining Out $ Environics Analytics, Ionia County, MI We will help you increase your sales.

6 Reach Print & digital newspaper delivers 10 6out of shoppers. sentinel-standard.com Average Monthly Traffic Page Views 226,400 Unique Visitors 65,600 Google Analytics Aug 2017 Print & Digital Reach 63% of Total Adults 61% of Men 64% of Women 59% of Adults Age % of Adults Age % of College Educated Adults 54% of High School Graduates 57% of HHI under $50,000 68% of HHI $50, % of Homeowners 58% of Families with Children in the Home Scarborough USA R1, National average; INA+ Audience (weekly print, monthly digital) We reach your most profitable customers.

7 The Weekend Edition Saturday, October 11, 2014 AN EDITION OF THE IONIA SENTINEL-STANDARD PINK WARRIOR FUNDRAISER Beth Trierweiler daughter, sister, aunt, friend, dependable employee, college student, self-proclaimed comedian, lifelong resident of Portland, Michigan, and an almost four-year cancer survivor. You can t prepare yourself to learn that you have cancer, no matter what your circumstance. As I waited for the doctor to come in with my results, I joked around with my carpool pal and friend, who insisted on coming to my appointment with me. I had had three previous biopsies in other areas that had all been tested and deemed benign. As we tried to make sense of the CT scan of my head/neck area that was on the lighted board, cracking jokes about the empty, hole-like spaces, we found ourselves laughing, making light of the long waiting time typically experienced in a specialty medical practice. I felt comfortable with this physician, as he had been treating me for a couple of years prior to me making him aware of this lump behind my ear. He entered the room and I said in a cheerful voice, Hi, I hope you have some good news for me? He replied, I m sorry, I don t. He proceeded to tell me it was cancer. I was diagnosed with Mucoepidermoid carcinoma of the parotid gland (salivary), Stage 0. The Stage 0 was excellent news. However, the type of cancer was not; it was aggressive. It was November 18, You never forget that date. Everything became serious, my thoughts wandered. What does this mean? I have very limited family history, how could I be diagnosed with cancer? Haven t I had enough issues in my life and now See TRIERWEILER Page B2 By Karen Bota Hoppough of Coldwell people. Hoppough would event participants. Streets karen.bota@sentinel-standard.com Hoppough. year. traffic, and vendors Banker Weir Manuel like to raise $5,000 this will be closed to vehicular IONIA BraBling, The fund pays for I lay in bed at night some returning and some shopping and loads of mammograms for women and think, What can I do new will be outdoors give-aways will headline in the area who can t to bring in more money? selling a variety of items Ladies Night Out from 5 afford it, Hoppough said. she said. If it pays for one to 8 p.m. Tuesday, Oct. 14. In the past, a few gals did more mammogram that from jewelry to Mary Kay. In its second year, the mammograms and found saves someone s life, The popular photo booth event raises money for the out they had cancer. that s what it s about. will return. Dave Pinnow Tom Loucks Cancer Last year the event During Ladies Night will emcee the event from Prevention Fund, said raised $3,500 and was Out, stores will be open a stage between Mercantile event creator Cathy attended by around 800 and offering specials to See LADIES Page B2 The 5th Annual Pink Ribbon Affair featured food, fun and family-friendly entertainment, all in support of a good cause - Carson Healthʼs breast health program. Dr. Donna Moyers, the event emcee, spoke amidst musical performances by the Flat River Big Band and silent auction bidding to provide information on the hospitalʼs program to attendees. Carson Foundation Director Jaime Cassady said that she hopes the money raised through the event, which is approximately $10,000 annually, will be directed toward a new program aimed at providing mammograms for underinsured and uninsured women in Ionia, Montcalm, Clinton and Gratiot counties. The free event was held at St. Maryʼs Hall in Carson City, and was designed as a way to raise funds and awareness for local cancer programs. Itʼs a good cause and we love doing it, Cassady said. (MATTIE COOK / IONIA SENTINEL-STANDARD) BENEFIT By Lisa Loucks McKee 14th Annual Tom golf outing. Loucks Memorial Golf Since that date, there PEWAMO Outing. have been many Sunshine, warm All proceeds benefit mammograms paid for temperatures, family women or men who in full with the help and and friends... what a need financial help to support of Sparrow great day for golf and obtain their Ionia Hospital. raising money. Seventy mammogram. The Tom If you or anyone that golfers teed off at Loucks Cancer you know is in need of Huckleberry Creek Golf Prevention Fund was a mammogram, call course in Pewamo on started in 2009 and is Jackie Ingvartsen at the Sunday, Sept. 7, for the mainly funded by this Tony Balice Clinic at This year, the team flight prizes were sponsored by Ameriprise Financial - Dan Healy in Ionia and Dennis Asaro in Battle Creek. PINK WARRIOR Beverly Helms This journey does not come without a price. My grandmother used to always say, Every good thing worth having has a price. It is difficult to look at this journey and believe anything good can come out of it, but three years later, I see that it has. The cost is disappointment, grief, sorrow, helplessness, and sometimes hopelessness and a sense of violation. But on the other side is freedom, joy and peace. In my journey, my biggest obstacle was fear. Receiving a diagnosis of cancer is fear evoking in itself. After all, cancer is no respecter of persons, position, title or how much one is loved or needed. Cancer is a thief. It can rob us of joy, peace, comfort even our purpose. There is nothing it considers sacred. It doesn t just take the person diagnosed on one frightful journey; it drags everyone who loves or cares for them along. Bystanders feel hopeless and helpless. Cancer stops your life as you know it. Things change and it can affect every nook and cranny of your life: financial, personal, all of your relationships, the things that bring you enjoyment, employment, even when and what you eat and drink. The stress piles up and can feel unbearable and so very unreal. There is so much that cannot be addressed here, but I can draw from my experience and the positive things I did while going through my cancer journey. I chose not to live in fear. A co-worker gave me a sign for my desk that said, Cancer, you have picked the wrong woman! I said that out loud often. I chose to educate myself on my diagnosis and Returning first flight winners were Gary Kramer, Jamie Kramer, explored all of the options Dave Kemp and Jeff available, including the See GOLF Page B2 See HELMS Page B3 Ionia Sentinel-Standard PROGRESS 2014 Page 1 A PUBLICATION OF THE IONIA SENTINEL-STANDARD MARCH 2014 JANUARY FEBRUARY 2017 THIS PUBLICATION IS A PRODUCT OF THE IONIA SENTINEL-STANDARD Multi-Media Solutions We are the one source for your customized solution. pink Tools for the journey: Humor, music, research y name is Beth Trier- Best known as Mweiler. a 47-year-old mother, Paint it all Pink! Ladies Night Out returns to Ionia Annual event to benefit Tom Loucks Cancer Prevention Fund A PINK RIBBON AFFAIR to remember 14th Annual Tom Loucks Golf Outing raises more than $3K Always hope: A story of survival am a survivor of breast Icancer since Today I am cancer free. SENIOR LIFESTYLES EYE EXAMS AVAILABLE AT HOME PAGE 4 SPARROW HOSPICE HONORS VOLUNTEERS PAGE 3 PROGRAMS EXPLORE ALZHEIMER S DISEASE PAGE Medical & Health Services Directory a publication of Ionia Sentinel-Standard PROGRESS 2014 PRINT PRODUCTS We offer a large variety of print products and other creative solutions to grow your business: Premium Placement Special Sections Magazines Total Market Coverage Polybags We deliver shoppers to your business. DIGITAL SOLUTIONS sentinel-standard.com Propel Marketing

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9 Web Redesign The Best Local News Site Just Got Better NEW DESIGN = BETTER USER EXPERIENCE & INCREASED AD IMPACT What is it? It s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we ve totally rebuilt the site with a fresh new design! But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers. What s new? Integrated advertising opportunities throughout the site A less cluttered environment for a better user experience Increased visibility for your messages Easier navigation to encourage more time on site Your message is seen by users on any device so you ll reach them wherever they are. Get started today! Contact your representative for current rates and additional details. Why do you need it? Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard. ADS LOAD AS USERS SCROLL THROUGH THE PAGE #IMPRESSIONS = #VIEWS! HIGHER IMPACT AD UNITS + FRESH, CLEAN ENVIRONMENT + CROSS PLATFORM PRESENCE = POWER FOR YOUR BUSINESS!

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12 The Ionia Sentinel-Standard and Sentinel-Standard.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted. Local. Engaged. How to Reach Us sentinel-standard.com (616) N. Depot Street Ionia, MI 48846