Research on the Digital Marketing Theory Based on Web Technology. Guang Chen

Transcription

1 Applied Mechanics and Materials Online: ISSN: , Vols , pp doi:0.4028/ 203 Trans Tech Publications, Switzerland Research on the Digital Marketing Theory Based on Web Technology Guang Chen School of Economics and Management, Jiangxi University of Traditional Chinese Medicine, Nanchang, China Keywords: Web 2.0; Internet; digital marketing theory; online research; mathematical statistics; profit investment; case studies. Abstract. The emergence of Web 2.0 concept means that new media development of Internet has entered a new stage. With the continue update of network technology, there are more and more people contact network. With the improvement of economic condition, there are more and more people contact network. The dependence on network is growing. The network hides huge market. Through network research and mathematical statistics, this paper finds that the expected invest of online advertising of U.S. in 203 is up to 82%. So for the web digital marketing theory there is great significance. This paper establishes the marketing profit maximization model based on profit and Internet marketing investment theory of the web. It also introduces a simple case of marketing advertising through the form of web programming. It also concludes the influence of web network on different consumer groups in the market by case analysis. Introduction With the emergence of series of online shopping sites such as Taobao, network marketing opened the market. There are more and more people buy goods in the Internet. The analysis of network digital marketing theory has great significance on the market development. The World Wide Web is a technology developed with the increasing use of the Internet which content is very widely including Java, ASP and JSP [-3]. Based on web technology, this paper analyzes digital marketing theory and the mathematical model of digital marketing through profit and network investment. The paper establishes digital marketing framework model of web technology and proposes simple marketing case analysis. It concludes the different reaction of different consumer groups on web marketing network which provides a theoretical basis for the study of digital marketing theory. The introduction of digital marketing based on web technology The network marketing based on web has many features different with common marketing. Web marketing network can across time and space [4]. Web technology marketing network is free from the constraints of time and space which can provide real-time advertising and marketing space for the customers around the world. Web marketing network has multimedia feature. Multimedia information of products such as sound and image can be transmitted in the Internet conveniently. So the multimedia feature is strong. Web network has strong interactivity. The picture which has been show can be inquired by the consumer satisfaction query. Web network provides channel for the release of the product and also provides space and technical support for the product evaluation of users [5,6]. Web marketing network has the feature of personalization. Internet advertising is a non-compulsory placement advertising which can attract consumers to click through the novel form of advertising and can establish good communication channel between customers. Web marketing network is efficient. Web network media is updated. The adjustment of market demand and price should meet the needs of consumers. Web marketing network has the characteristics of economic. The web Internet can reduce freight cost and not have to pay the store fees and rent utilities [7]. Web marketing network requires a strong technical support. The website maintenance requires a large technical team. All rights reserved. No part of contents of this paper may be reproduced or transmitted in any form or by any means without the written permission of Trans Tech Publications, (ID: , Pennsylvania State University, University Park, USA-05/03/6,0:47:03)

2 2088 Vehicle, Mechatronics and Information Technologies Fig. The ratio of Internet advertising in 2007 in U.S. Fig 2. The expected proportion of online advertising in 203 in U. Figure and Figure 2 are the ratio of Internet advertising in 2007 and203 in U.S. From the two Figures, we can see that the proportion of web network advertising in U.S. advertising market is relatively high and the expected value in 203 is higher reached 82%. Therefore, the theoretical study on the web marketing technology has important implications [8]. Internet users in the future will be more and more and the market is growing and the potential customers will increase. Mathematical model of network digital marketing based on web The network marketing based on web can reduce the cost of good and raise the trading volume. Network digitalization treats marketing as the carrier which does not need to pay the rent and maintenance cost and saves a lot of expend. And, through the network marketing, if the quality of goods improved, merchandise sales will increased and the credibility of the commodities will get a substantial increase and market influence of commodity will increased [9,0]. This paper based on the cost of the network digitalization and established the network numerical impact mathematical model. For the Ordinary marketing, logistics cost is one of the main factors affecting commodity prices which equation can be expressed as equation (), which is shown as follows: X = X + () + X2 + X3 X4 In formula (), X is the transportation cost of the products; X 2 is warehousing cost; X 3 is the total warehousing cost of good; X 4 is opportunity cost. The season sale formula of Internet sales is shown as Equation (2): S Sn Kj Ki ( q%) Q = (2) ( Y 5%) Z S j In formula (2), Sis season sale of Internet sale; S n is expected annual sale; Kjis season proportion; K i is purchase discount; qis influence of the similar product in sale stage; Q is assessment factor of cargo; Z is the discount rate; is stock number; Sjis the actual number of purchase. Figure 3 are the constraints of network marketing investment. From this Figure, we can see that under the constraints of the investment constraints, Profits has a closed interval which is greater than zero and a development zone which is less than zero []. To maximize profits must maximizes the objective function of network impact digitization through web technology and reduce the constraint condition to the minimum proportion. This paper searches the profit maximization through objective optimization formula which equation is shown as equation (3): W k + = Wk + tk + Ek (3)

3 Applied Mechanics and Materials Vols In formula (3), W k + is the new iteration calculation point; Wkis the last iteration calculation point; tkis gradient direction calculated at the k-th time; Ekis step factor calculated K-th iteration. Eventually, we can calculate profit-maximizing quantization formula in formula (4) which is shown as follows: f( Xi+ ) f( Xi) ε (4) f( X ) i+ The development of online digital marketing system based on web technology The marketing theory based on Web technology must treat the network marketing as carrier. This paper sets up marketing network of a small enterprise [2]. The small-scale of the digital marketing Internet is a relatively simple structure which needs Internet network server, computer pc client, the broadband agency services machine and high-speed broadband. The specific diagram is shown in Figure 4. Fig 3. Constraints of network marketing investment Fig 4. Network diagram of web digital influence In the marketing network shown in Figure 4, this paper shows programming examples by simple web language and takes the collection of customer information for example. We can get a large number of potential customers information through web programming and network marketing. We can issue advertising to the potential users through contact, chatting tool or forum. The specific way of network marketing through the web is shown as follows: Figure 5 is the way of web internet marketing. From the Figure, we can see that the ties of the old and new customers can be established through web marketing network. It also can find the new customers and recapture the old customers. Through the web network, we can get specific marketing impact which is shown in Figure 6. Fig 5. The way of web internet marketing Fig 6. Impact of marketing From Figure 6, we can see that there are three main crowds influence web marketing. The first is the client who sees the advertising and clicks it and buys the goods. The second is the client who sees the advertising but not clicks it. The third is the client not sees the advertising but clicks it. Web marketing network can embrace back old customers in the form of advertising and promote the direct

4 2090 Vehicle, Mechatronics and Information Technologies interaction of the different populations. For the crowd who has not bought the products, web marketing network has played the role of brand awareness. Therefore, web affect network is very important for the role of the consumer groups of market. Conclusion According to web Internet technology and the design and development of the marketing network, this article researched digital marketing theory and concluded the results of web marketing network of different consumer groups. The first part of the text analyzed the characteristics of web marketing network marketing and proposed the development of Web marketing network market in recent years through online research and statistics. The second part of the text established the detailed web digital marketing mathematical model and proposed profit maximization objective function based on profits and the purchase amount. The third part of the paper established web marketing network design framework combined with mathematical modeling and introduced marketing instances through the form of web programming. It also got the influence of Web marketing network on different markets consumer groups through the analysis of marketing crowd which provides a theoretical reference for the study of network impact. Acknowledgments The research was supported by university scientific research project of Jiangxi University of Traditional Chinese Medicine in 202 with the project name Research on the Development and the Present Situation of Network Marketing of Medicinal Plants. References [] Zhenfan Ding, Yu Yang, The application of Web service composition in travel e-commerce [J]. Market Modernization, 200 (): [2] Chang Liu. The current station and development countermeasures of automotive Internet marketing [J]. Higher Correspondence Education (Philosophy and Social Studies Science), 200, 20 (4): [3] Wenlong Du, Shiwei Mei, how to promote the construction and development of the automotive Internet marketing [J]. Business Times, 200 (4):82-82, 84. [4] Qiuju Ma, Haoying Sun, Xiaofang Li. The architecture of Enterprise Marketing Decision Support System data warehouse based on Web[J]. Chengde Petroleum College, 20 ():7-20. [5] Zhennan Zhou. The countermeasures of our automotive Internet marketing development [J]. Automotive industry, 200 (): 6-9. [6] Chi Zhang. The background security solutions of website based on asp [J]. Network Security Technology and Application, 200 (2): [7] Jian Wang. The analysis on course website access-taking "Management Information Systems" course for example [J]. Distance Education in China, 200 (04): [8] Chunyan Wang. The trends of the garment industry shop operators and network management [J]. Market Modernization, 200 (0):60-6. [9] Wanqun Wang. Research on the security of e-commerce system [J]. Market Modernization, 20 (): [0] Xiuli Li. The status quo and countermeasures of the development of China's e-commerce [J]. Group of Economic Research, 200(): [] Xishuang Yu. Network security strategy[j]. Jilin Education, 2008 (34): [2] Wei Dan, Shuxun Cai. Web mining technology application of e-commerce [J]. Computer Technology and Development, 200, 6 (): , 26.

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