EXECUTIVE SUMMARY Y OUR BEST B R A ND I S Y O UR O W N

Transcription

1 EXECUTIVE SUMMARY Y OUR BEST B R A ND I S Y O UR O W N Beautiful Custom Branding Made Easy YOUR OWN LINE OF CUSTOM APPAREL Online Shopping Made Easy Anytime, Anywhere and from Any Device YOUR CUSTOM APPAREL STORE Thank for for participating in The Rifleman 2015! This gift card can be redeemed on our custom apparel store where you can customize your gift of choice. Please access our store on the web at: bit.ly/pcrifleman or scan this QR Code: Enter this gift card number at checkout: Tournaments Made Easy Give your Members and Guests the Gift of Choice PERSONALIZED CUSTOM GIFT CARDS Developing Your Brand and the Best Practices to Build and Protect it. BRAND VALUE First of all, it is important to understand your brand value and communicate that value to your entire organization. Your custom brand has great reach and you don t want an employee to be surprised when faced with a question from a member, guest or customer. BRAND INTEGRITY The control of your brand s integrity is paramount in how you accomplish your tasks every day. Your brand has a certain quality, value and service expectation that you must meet if not succeed. When you put your brand on your products, those products must also be commensurate with your brand. That means you must be aware of the perception of the products you use to promote your brand. In the retail apparel world, there are many brands you can use to help build your own brand but choose wisely as many of those brands can be wolves in sheep s clothing! They damaged when your prices are higher than the market. BRAND STRATEGY Your brand strategy starts from your belief that your brand has great value. Your brand has evolved over the years and is the result of your history, your buildings, your golf course or recreational facilities, your food service and most importantly your relationships. Your own brand can be more powerful than a national brand because your relationships with your customers are real. They are personal, not just driven by a pretty magazine ad. Let your employees know the value of your brand and the importance of its integrity. Let them know they are stakeholders in your brand. FULL TURN ADVANTAGE In realizing that the only brand you can ever truly control is your own, almost every better retailer in the world chooses to build upon their own brand. Full Turn is uniquely prepared to help you do just that with the highest quality luxury and performance apparel, all of which can be customized with your own unique branding. With Full Turn as your partner, you can build a retail business without outside competition, earn market, building your own brand protects your brand value and preserves your relationship with your customer.

2 Custom Branding Made Easy Introduce your custom collection to your Members, Guests and Corporate Partners CELEBRATE YOUR BRAND Your brand has great value unto itself! By leveraging your own brand, you control your business and reduce competition. Further, when a customer buys from your own collection and loves the garment, the only place they can go to purchase another is your shop or on your webstore! SELECT YOUR PRODUCTS/BRANDING Full Turn has developed a collection of fully customizable apparel. You can utilize our inventory and our world class branding options to offer your members and guests a rich selection. We can also develop apparel for that special event, tournament, outing or corporate gift giving with advance notice. SATISFY YOUR MEMBERS, GUESTS AND PARTNERS Your members, guests and corporate partners all want premium merchandise that makes them feel special. Let Full Turn help you satisfy this desire with premium quality luxury and performance apparel that will help solidify your relationships with your customers.

3 Your Custom Apparel Web Store Partnering with Full Turn Direct allows you to provide your club with a custom apparel web store that is linked to your web site. Your members and customers will find the online shopping experience quick and easy. The web store has over 400 styles and colors to choose from and each garment is customized with your embroidery, hangtags and labels. Full Turn fulfills all online orders within 5-7 business days and completes the order fulfillment by utilizing our inventory and finishing/shipping facility. A web order can be delivered to home, business or to the club address. After your customer receives their order, Full Turn will send you a commission check for 30% of the merchandise purchase. Online Shopping Made Easy Anytime, Anywhere and from Any Device E-gift cards can also be purchased online. With this new tool, you can stay connected with your members and customers at any time from anywhere. Celebrating your brand online offers a clear differentiation from the cluttered marketplace where branded apparel can be found at very low prices. Having unique customized products will enable you to build your brand value. Ideas for a successful Custom Apparel Web Store Make your Custom Brand in your Shop Important to your Members and Customers It is imperative for your staff and your customers to know about the quality of the products that are produced under your custom brand. After educating your staff, use all the tools to speak about product quality. Acquire quotes from customers or members who have great experiences wearing your brand. Outfit your staff in your branded apparel so they can experience firsthand the quality of the fabrics and the functionality of the performance shirts. Make your Web Store Important to your Members and Customers Your members and customers have to know your web store exists to get them shopping online. It is not enough to simply have the link on your website and expect them to find the link. Your members and customers expect you to push golf schedules, club events and tournament information to them. Your web store is no different. It is your responsibility to let your members and customers know where to find your new online store and what types of products they will find when they get there.

4 Tools to find your Custom Apparel Web Store Welcome to The Pine Canyon Custom Collection Online Shopping Made Easy Online Shopping Made Easy Anytime, Anywhere and from Any Device Shop Online for Pine Canyon Custom Apparel Please go to web address bit.ly/pinecanyonshop or scan this QR code Thank you for your purchase. Continue your shopping experience by visiting our custom apparel store. Please go to web address bit.ly/pinecanyonshop or scan this QR code Visit our Pine Canyon website or scan this QR Code Cashmere Merino and Supima EcoTec and Supima Polos Sweatshirts Hats Accessories Robes Thank for for participating in The Rifleman 2015! This gift card can be redeemed on our custom apparel store where you can customize your gift of choice. Please access our store on the web at: bit.ly/pcrifleman or scan this QR Code: Enter this gift card number at checkout: EASY ACCESS TO THE WEBSTORE Make sure your members or customers can easily find your webstore on your website. Place the link in multiple places on your website. The front page on public or member site is best. Also put a link on your tee time page. MARKETING DISPLAY Have a marketing display next to your custom brand presentation in the golf shop. Another idea is to place an ipad or tablet display stand highlighting your web store next to your product presentation to spark interest with your staff and customers. E NEWSLETTER PLACEMENT Include a Custom Apparel Web Store or Shop Now button with a few sentences about your web store in your weekly or monthly electronic newsletter with a hyperlink directly to your web store. Make it a permanent part of your newsletter and try to send it every week or monthly. MEMBER/CUSTOMER S Send correspondence to your mailing list at least monthly celebrating your custom brand in the shop and your web store. A few screenshots is all it takes! PROMO/ SEASONAL DISCOUNT Give an introductory or member discount to try the web store. Utilize the seasonal promotions provided by Full Turn. REGISTER RECEIPTS, THANK YOU CARDS AND GOLF CART CARDS Program your POS system so the webstore address prints on all register receipts. Print thank you cards that can be placed in the bag with every shop purchase. Golf cart cards are also a great way to remind your golfers that they can buy online. GIFT CARDS Have us create customized gift cards for a tournament or affinity program. Gift cards are a great way to introduce your web store to 100+ of your members and guests at a time and offer you a solid margin opportunity. Give your tournament participants the gift of choice. PUSH FACEBOOK CONTENT Include a Custom Apparel Web Store App on your Facebook page. You should also push Facebook postings with the web store hyperlink directly to your followers.

5 Tournament Gifts Made Easy Gift Cards give CHOICE to your Members, Guests and Partners Thank for for participating in The Rifleman 2015! This gift card can be redeemed on our custom apparel store where you can customize your gift of choice. Please access our store on the web at: bit.ly/pcrifleman or scan this QR Code: Enter this gift card number at checkout: WHERE DO I GET THEM? Pre-printed gift cards are a great way to introduce your web store to your members, guests and corporate partners. We deliver each uniquely numbered gift card in a card holder. ASK US FOR A FREE MOCK-UP! WHY ARE THEY HASSLE FREE? Gift cards will save you time and money when it comes to gift giving. Your members and guests can choose from over 400 apparel styles and select the perfect item. You can also offer multiple logo locations and logo options, allowing for even greater customization. Full Turn completes all fulfillment. HOW DO THEY WORK? You provide us the artwork and card value. Gift cards can be in any dollar increment (minimum of 100 cards). Special event gift certificates are also available. Each gift card and holder is complete with your branding, your message, the webstore address and QR Code.

6 Web Store Promotion Examples-2015 Fathers Day Promotion Summer Promotion Fall Promotion Holiday Promotion