WAL L ET MOB I L E G U I D E ENGAGING CONSUMERS AND UNLOCKING NEW REVENUE WITH APPLE WALLET & ANDROID PAY OUTCOMES MW GUIDE

Transcription

1 MOB I L E WAL L ET G U I D E ENGAGING CONSUMERS AND UNLOCKING NEW REVENUE WITH APPLE WALLET & ANDROID PAY 1 OUTCOMES

2 TABLE OF CONTENTS SECTION ONE: OVERVIEW... 3 SECTION TWO: MOBILE WALLET OFFERS... 8 SECTION THREE: MOBILE WALLET LOYALTY SECTION FOUR: CASE STUDIES SECTION FIVE: MOBILE WALLET PLATFORM OUTCOMES

3 SECTION ONE OVERVIEW 3 OVERVIEW

4 THE MOBILE WALLET OPPORTUNITY The launch of Apple Wallet & Android Pay forever changed the way brands, retailers, and even advertisers engage their mobile customers. These mobile wallets provided a new way for marketers to deliver content like offers, coupons and loyalty cards to a consumer base eager to receive it. The value proposition for mobile wallet is clear. In addition to streamlining in-store payments, the fact that users can save branded offers, coupons and loyalty cards to their smartphones is a win-win for: CONSUMERS MARKETERS Whose process of saving and organizing offers and loyalty cards is streamlined and simplified ensuring they never have to worry about forgetting to bring this content to the store ever again. Who are finally armed with trackable, updatable and location-aware content that is standardized by both Apple and Google. Built to help them drive in-store visits, redemptions and ROI. 4 OVERVIEW

5 The mobile wallet opportunity is real and evolving quickly. Since the launch of Vibes first Mobile Wallet Handbook in 2013, Apple s Passbook & Google Wallet have evolved into Apple Wallet & Android Pay. And while the functionality of these apps has not changed much, the branding and user experiences of both have been completely revamped. This illustrates the investments Apple and Google have made in creating and maintaining mobile wallet utility apps that can be used by nearly 100% of smartphone users. To accompany Apple and Google s revamped mobile wallets, we have revamped our own mobile wallet guide to help you capitalize on the mobile wallet opportunity. For the strategist looking for creative ways to activate mobile wallet as part of your brand s marketing mix we have real, in-market use cases for you to explore. For the executive decision maker looking for data to help validate this solution internally this guide contains the consumer data and real ROI metrics you ll need to get buy-in from your organization. EVOLUTION OF MOBILE WALLETS OCTOBER 21, 2015 Apple rebrands Passbook as Apple Wallet, still focusing on both payments & non-payments OCTOBER 20, 2014 Apple launches Apple Pay & new Passbook app both payments & nonpayments focused SEPTEMBER 19, 2012 Apple launches Passbook, focused on non-payments (offers, loyalty cards, tickets) 5 SEPTEMBER 11, 2015 Google launches Android Pay + new Google Wallet app, focused on payments & non-payments SEPTEMBER 17, 2013 Google launches new Google Wallet app focused on payments & non-payments SEPTEMBER 19, 2011 Google launches Google Wallet payments focused OUTCOMES

6 MOBILE WALLET FUNDAMENTALS Although Apple Wallet & Android Pay are the de-facto mobile wallet apps of two different operating systems ios and Android their features and user experiences are remarkably similar. Both Apple Wallet & Android Pay cards can be delivered through the same channels, like , SMS, ads and mobile web. They boast clean, user-friendly layouts and organize offers and loyalty cards right alongside consumers saved credit cards. Perhaps most importantly for marketers, both mobile wallets can be dynamically updated once they ve been saved and feature native location and notification functionality. This allows marketers to save precise latitude/longitude locations (or, beacon IDs) to their mobile wallet content, and deliver notifications directly to consumers smartphone lock screens. There are several use cases for triggering mobile wallet notifications to consumers, but two of the most common use cases we see are to notify consumers when they re within close proximity to a store location, or to remind them of an upcoming offer expiration date. INSTALLATION Natively installed on ios and Android devices LAYOUT Visually similar, with some guidelines and restrictions, but both can be branded and personalized LOCATION Up to 10 locations for Apple Wallet content, unlimited locations for Android Pay. Both feature beacon support. STORAGE Stored on the smartphone, within Apple Wallet or Android Pay DELIVERING NOTIFICATIONS Notifications sent directly to lock screen ACCESSING OFFERS Can be distributed through virtually any marketing channel: SMS/MMS, , apps, mobile ads CHEAT SHEET ACCESSING LOYALTY CARDS Can be distributed through virtually any marketing channel: SMS/MMS, , apps, mobile ads 6 OVERVIEW

7 MOBILE WALLET BENCHMARKS Whether you re new to mobile wallet, or a marketer who has run campaigns in the past it s important to have benchmark data to measure your results and expectations against. Similar to tried-and-true and direct marketing strategies, the mobile wallet marketing space has matured to the point where industry metrics are available. Here s what you can expect from your mobile wallet marketing and advertising programs with Vibes: SUCCESS METRICS Total Campaigns 6,000 (and counting) Apple Wallet & Android Pay campaigns for over 150 retailers and brands since 2012 at Vibes. Add-to-Wallet Ratio 30% average Add-to-Wallet percentage across all mobile wallet campaigns for all clients in Conversion Ratio 11% of Apple Wallet & Android Pay offers and coupons were redeemed across all mobile wallet campaigns for all clients in Wallet Deletion Rate Only 1 in 4 customers who added offers and coupons to their mobile wallets ever deleted that content after it expired or was redeemed in This represents a huge opportunity for marketers (and advertisers) to keep updating saved mobile wallet content anytime. 7 OVERVIEW

8 SECTION TWO MOBILE WALLET OFFERS 8 OFFERS

9 MOBILE WALLET CONSUMER PERSPECTIVES As mobile wallet adoption continues to rise, mobilized offers and coupons give brands and retailers the opportunity grow their mobile customer relationships. Mobile wallets add a new dynamic to existing mobile strategies, and offer marketers a powerful tool to drive and track in-store traffic and incremental sales. Today s consumers understand the inherent value and convenience of mobile offers. And data uncovered in our 2016 Mobile Consumer Study revealed that consumers are more willing to subscribe to branded text, and social programs in order to receive and save those offers to their mobile wallets for later use. CURRENTLY USE MOBILE WALLET About a third (32%) of smartphone users currently use a mobile wallet Younger consumers (18-34) are more likely to use a mobile wallet than older consumers 68% 32% NO YES Source: 2016 Vibes Mobile Consumer Study 9 OFFERS

10 LIKELIHOOD OF SAVING PERSONALIZED MOBILE WALLET OFFERS & COUPONS NET 94% 52% 42% 3% 3% Over nine in ten (94%) mobile wallet users are likely to save personalized mobile wallet offers and coupons A majority of smartphone users say their positive opinion of a retailer would increase if the retailer started delivering digitized coupons and offers that they could save to their smartphone Source: 2016 Vibes Mobile Consumer Study PREFERRED METHOD FOR RECEIVING MOBILE WALLET ITEMS Most (73%) smartphone users would prefer to receive mobile wallet items by an sent directly to them 50% NET 73% sent to me NET 48% Text message (SMS/MMS) from the retailer 20% 23% 28% NET 37% 13% 24% Direct mail (i.e scan QR code or text call-toaction) NET 27% App from the retailer 12% 4% 15% 9% NET 13% Mobile banner advertisement NET: Ranked 1 st or 2 nd Ranked first Ranked second Older consumers (35+) are more likely to prefer an sent to them than younger consumers 10 OFFERS

11 T H E A N AT O M Y O F O F F E R C O N T E N T Offers and coupons are among the most common and desired use cases for mobile wallet. Although the offer templates for Apple Wallet & Android Pay differ from each other in some regards, they both provide a consistent standard for how offers should look, feel and work for ios and Android users. This in turn allows marketers to design and provide consumers with offers and coupons that are easy to use across both major operating systems and that can be saved alongside consumers credit cards, loyalty cards, tickets and more in the mobile wallet. KEY CONSIDERATIONS APPLE WALLET S flexible template allows marketers to set their own labels and colors allowing for the creation of fun and vibrant offers for their brands. Each Apple Wallet offer has a front and back, which consumers can access by tapping the i button at the bottom right of their Pass. Use this section to reference the best practices and design standards being used by mobile marketers to craft mobile wallet offers for Apple Wallet & Android Pay Upload logo as header image 2 Upload designed strip image a unique barcode ID to 4 Assign track redemption 6 Deliver lock screen notifications 5 Link directly to app 7 Back of card contains dynamic details and links, updatable anytime labels for name, expiration 3 Assign or redemption instructions 11 to customers OFFERS

12 KEY CONSIDERATIONS ANDROID PAY S defined template makes it easy for marketers to know exactly what information they need to include in their offer template and where to include it. Much like Apple Wallet, Android Pay offers allow colors, and include logos, strip images, links and other important branding. Android Pay content is scrollable, allowing consumers to view the full offer with just the swipe of their finger fields for offer title, 1 Defined merchant, from, expiration and barcode 3 Enter image, creative 4 Feature details and offer instructions 2 Location aware 12 OFFERS details contains dynamic details 5 Offer like Terms & Conditions, redemption instructions, clickable web links, phone numbers, addresses and more

13 SECTION THREE MOBILE WALLET LOYALTY 13 LOYALTY

14 MOBILE WALLET CONSUMER PERSPECTIVES For several years, industry researchers and analysts from leading firms have predicted that mobile will transform loyalty programs as we know them and for good reason. The ability to save mobilized loyalty cards to their smartphones was voted the most desired consumer mobile wallet functionality in Forrester Research Inc. s 2015 The Future of Mobile Wallets Lies Beyond Payments report. Saving loyalty cards to their smartphones mean consumers no longer have to carry or worry about remembering to bring their plastic loyalty cards with them in-store. And it gives consumers a simple access point to important program information such as point balance, member status, Loyalty ID and more. CONSUMERS EXPECT MANY SERVICES TO BE INCLUDED IN A MOBILE WALLET Which of the following are you interested in having in a mobile digital wallet? Loyalty programs points and rewards 57% Coupons, discounts and special offers 56% Price comparisons for items I want to buy 52% Product information for items I want to buy 50% Make a reservation at a restaurant 50% Request bill and pay at the table 50% Digital receipts for things to buy 49% Place order before arriving at restaurant 49% Digital tickets 48% My payment card (e.g. credit, debit, prepaid or gift) or bank account blance or information 48% Source: The Future Of Mobile Wallets Lies Beyond Payments, Forrester Research, Inc., February LOYALTY

15 INTEREST IN SAVING LOYALTY CARDS IN SMARTPHONE Our newly released 2016 Mobile Consumer Data revealed that activating mobile wallet as part of a loyalty program can have a positive impact on consumer perceptions of the program itself and the brand that offers it. 38% Very interested 35% Somewhat interested 18% uninterested 8% Somewhat uninterested NET 73% About three-quarters of smartphone users are interested in saving loyalty cards to their smartphones DIGITAL LOYALTY PROGRAM ATTITUDES Change in perceptions of retailer due to digitized loyalty cards Most (62%) would also have a more positive opinion of a retailer that provided digital loyalty cards NET 62% 29% 33% 32% 6% I would have a much more positive opinion of the loyalty program I would have a somewhat more positive opinion of the loyalty program It would have no impact on my opinion of the loyalty program It would diminish or weaken my opinion of the loyalty program Source: 2016 Vibes Mobile Consumer Study 15 LOYALTY

16 T H E A N AT O M Y O F L O YA LT Y C O N T E N T mind and of phone with their loyalty program members. Much like the offer templates, loyalty cards for Apple Wallet & Android Pay differ from each other in some regards. However, both provide a new, consistent and innovative standard for how consumers interact and access their loyalty programs. These mobilized loyalty cards allow consumers to access and track their loyalty points, member status and other important loyalty information in real-time. Marketers are able to refresh branding, update cards and communicate with consumers through these loyalty cards to keep their brand top of KEY CONSIDERATIONS APPLE WALLET loyalty cards feature a flexible template that s similar to the mobile wallet offer design. This allows marketers to craft loyalty cards that truly look and feel like they re a part of the brand and loyalty program they represent. Each Apple Wallet loyalty card has a front and back, which consumers can access by tapping the i button at the bottom right of their Pass. 1 Use this section to reference the best practices and design standards being used by today s mobile marketers to craft mobile wallet loyalty cards for Apple Wallet & Android Pay Upload logo as header image a unique barcode ID 4 Assign to track redemption lock screen notifications 6 Deliver to customers designed strip image or 2 Upload feature member name 5 Link directly to app of card contains dynamic details 7 Back and links, updatable anytime labels for member 3 Assign since date 16 L O Y A LT Y

17 KEY CONSIDERATIONS ANDROID PAY loyalty cards offer marketers a defined template that makes understanding which information to include on a mobile loyalty card simple. Similar to their Apple Wallet counterparts, these loyalty cards feature branding, creative, information, links and more. Android Pay loyalty cards are scrollable, allowing consumers to navigate the entire card with the swipe of their finger Feature point balance or member status, and upload logo as header image Location aware member name, ID or member 3 Enter since date 4 Feature visual creative to align card to your brand 17 L O Y A LT Y important program 5 Feature details, Terms & Conditions, store hours and more 6 Include clickable links, phone numbers and addresses at bottom of card

18 SECTION FOUR CASE STUDIES 18 CASE STUDIES

19 MOBILE WALLET CASE STUDIES An important aspect of mobile wallet s value is the distribution versatility of the channel. Distributing Passbook Passes through brand apps was one of the initial ways marketers began delivering mobile wallet content WEB to their consumers back in However since then, several distribution strategies have emerged that are perhaps better suited and preferred by consumers for mobile wallet content delivery. SMS ADS L O YA LT Y 19 OUTCOMES This section features actual, in-market program overviews from real brands our clients that have driven proven mobile wallet results through a variety of distribution channels.

20 WALLET + THE MEN S WEARHOUSE According to our 2016 mobile consumer data, has emerged as the consumer-preferred distribution channel for mobile wallet. As an early mobile wallet marketing innovator, The Men s Wearhouse began enhancing their s with a save to wallet button as early as 2013, allowing offer recipients to instantly tap and save mobile wallet content directly to their smartphones. Their willingness to innovate and experiment paid big dividends for The Men s Wearhouse in 2014, as they discovered a 10X increase in in-store redemptions with mobile wallet offers compared to consumers who physically brought offers in-store. Based on the mobile attributed revenue they drove in 2014, The Men s Wearhouse has forecast million-dollar sales results from mobile wallet marketing in 2015 and A C T I VAT I N G E M A I L WITH MOBILE WALLET 10x 7 In-store redemption increase Figure sales results Wallet OR Actual creative, The Men s Wearhouse 20 CASE STUDIES

21 WALLET + SMS: R E TA I L E R A Text messaging has been a consistent and consumer-preferred mobile wallet distribution channel since mobile wallet s inception. For consumers, saving mobile wallet content to your device while you re already on that device makes for a natural user experience. A fortune 500 brand and client of ours which we ll call Retailer A developed a recipe for success that strategically leveraged both text messaging and mobile wallet. Upon opting-in to Retailer A s mobile database, each new mobile subscriber received an autotriggered text message containing a mobile wallet offer as a reward for joining the database. This helped Retailer A monetize their new mobile subscribers by turning them into in-store visitors, accounting for $10 in sales per opt-in, per subscriber for the brand. In all, this program generated $10+ million for the brand in In the year since, the brand s mobile wallet-enhanced SMS welcome program has become a mainstay of its mobile strategy. Retailer A recently saw its average revenue per opt-in skyrocket from $10 to $20 per opt-in and its annual mobile attributed revenue top $11 million, leading them to believe that their success in mobile wallet is just beginning. A C T I VAT I N G S M S WITH MOBILE WALLET $20 $11 Per opt-in, per subscriber Annual mobileattributed revenue Retailer A is a fictional brand created by Vibes to protect the identity of our actual client. All data represented above is true and accurate. 21 CASE STUDIES MM

22 WALLET + WEB: PEP BOYS In 2014, Pep Boys predicted that for the first time in its company s history, a majority of its web traffic would be mobile and found mobile wallet to be the ideal compliment to their consumers mobile shift. Pep Boys activated their entire coupons page with tap to save mobile wallet calls-to-action. Now, every consumer who arrived to Pep Boys website looking to save an offer could instantly save it to Apple Wallet or Android Pay. Mobilizing Pep Boys mobile website with wallet offers was a revelation for the brand. They found that nearly a quarter of consumers saved their offers in-wallet, and 30% redeemed their offers in-store. This instantly positioned mobile wallet as Pep Boys most effective distribution strategy for coupons. A C T I VAT I N G W E B WITH MOBILE WALLET 30% 26% In-store redemption Saved to Wallet Wallet OR Actual creative, Pep Boys 22 CASE STUDIES

23 WALLET + ADVERTISING: Mobile ads driving direct purchases are uncommon. However, mobile wallet s growth is quickly changing that. Turning Apple Wallet & Android Pay into the post-click destination for any mobile ad gives consumers a far more effective way to respond to mobile ads. This in turn drives greater ROI for advertisers and brands. Our WalletAds solution allows advertisers to do just that, by integrating Apple Wallet and Android Pay into virtually any mobile ad. This next generation ad tech allows consumers to tap and save branded offers directly from brands mobile ads right into their mobile wallets. This makes both in-store and online redemption seamless and trackable. It also gives advertisers the ability to dynamically update saved WalletAds offers on consumers phones. This turns a one-time ad interaction into an updatable living piece of content on consumers mobile devices for advertisers to communicate through. A C T I VAT I N G M O B I L E A D S WITH MOBILE WALLET 16% 40 Campaigns deployed to date Average secondary action rate (SAR) of saving WalletAds to mobile wallet OR Sample creative, Vibes 23 CASE STUDIES

24 W A L L E T + L O YA LT Y Much like The Men s Wearhouse, a major retail client of ours who we will call Style was an early innovator of mobile wallet and has been reaping the benefits of the space since mobilizing their Style Insider loyalty program. Style Insider Cash gives Style Insider members liquid cash points that can be combined with earned points from purchases to maximize savings. Style rolled out its mobilized Insider Cash in 2014, allowing customers to add their Style Insider wallet card directly to Apple Wallet & Android Pay from an . These mobile wallet cards capture important member information such as name and member identification number. These mobilized loyalty cards have created an entirely new communication channel between Style Insider and its members. Ultimately helping keep customers updated on their program status, while keeping Style s Insider program top of mind and of phone with its members. A C T I V AT I N G L O YA LT Y WITH MOBILE WALLET Strong saved to Wallet rates High ROI per Wallet install Wallet OR Style Insider is a fictional brand created by Vibes to protect the identity of our actual client. All data represented above is true and accurate. 24 CASE STUDIES

25 BUSINESS OUTCOMES STORIES Learn more about the incredible results marketers just like you are achieving with mobile marketing. VIsit our Business Outcomes library online OUTCOMES The ability to track ROI across mobile wallet programs has allowed our clients to drive results like these: A An SMS-powered subscriber acquisition flow enhanced with mobile wallet drove $2.2 million in less than three months for one client, and has since resulted in over $11 million in mobile attributed revenue annually. B One client s coupons for Apple Wallet & Android Pay generated almost $1 million in three weeks, with one third of all saved coupons being redeemed in-store. They have since driven over $18 million in mobile attributed revenue in just eight months. One client launched a nationwide mobile game activation rewarding participants with a personalized mobile wallet offer as a prize that drove one million redemptions and over $9 million in mobile attributed revenue in just three weeks. Retailers A, B and D are fictional brands created by Vibes to protect the identity of our actual clients. 25 CASE STUDIES

26 SECTION FIVE MOBILE WALLET PLATFORM 26 PLATFORM

27 MOBILE WALLET MANAGEMENT Much like other digital marketing channels and tactics, leveraging a technology platform is a foundational element to managing mobile wallet programs at scale. This is where Vibes Catapult platform s Wallet Manager module comes in. Since the inception of Apple s Passbook in 2012, Wallet Manager has been the go-to mobile wallet management tool for marketers to create, distribute, communicate, update and optimize their in-market mobile wallet programs. Read this section to discover the various roles Vibes Wallet Manager plays in helping our mobile marketing clients build and launch their mobile wallet programs. CREATE DISTRIBUTE COMMUNICATE UPDATE OPTIMIZE 27 OUTCOMES

28 The first step to any mobile wallet program is building the actual mobile wallet content. This involves filling out templates for Apple Wallet, Android Pay and a mobile web page which acts as a fallback for customers who do not have an ios or Android device. By offering you all three content types, Wallet Manager ensures that your mobile wallet programs reach virtually 100% of the addressable smartphone market whether they use a mobile wallet or not. C R E AT E Offer and loyalty card creation, design, and location management for all mobile wallet content 28 P L AT F O R M

29 DISTRIBUTE SmartLink device detection ensures 100% reach across devices to distribute content via , ads, direct mail, social and more After your mobile wallet program and content has been created, it s time to choose which channels to distribute your content through. This is where our platform s SmartLink comes into play. Wallet Manager produces a unique, device-aware URL link once your program has been published in-platform. This SmartLink can be placed virtually anywhere, including text messages, s, mobile ads, QR codes and more. Once tapped on by a consumer, the SmartLink s device-detection capabilities auto-deliver ios users content for Apple Wallet and Android users content for Android Pay. This ensures that as your mobile wallet content gets distributed at scale, you re delivering your ios and Android users the ideal content for their smartphone s mobile wallet. View the next page to see the variety of ways marketers (and advertisers) are using their SmartLink to distribute mobile wallet content.

30 DISTRIBUTE ACROSS ALL CHANNELS Activate virtually every online and offline channel with mobile wallet 1 TEXT ADV APP WEB SOCIAL DIRECT MAIL IN STORE 30 P L AT F O R M

31 C O M M U N I C AT E Manage mobile wallet messaging options. Similar to Push notifications but does not require an app Once your mobile wallet content has been created, distributed and subsequently saved by consumers marketers use Wallet Manager to communicate through that content as well. Both Apple Wallet & Android Pay have native communication functionality that allows marketers to deliver time or location sensitive prompts directly to customers mobile devices. These messages can be scheduled and delivered through Wallet Manager, where you can also save geo-location and beacon data to auto-deliver location prompts when customers cross within 100 meters of a storefront, event, or other important locations.

32 The ability to deliver messages to saved mobile wallet content isn t the only valuable native functionality Wallet Manager allows you capitalize on. Physical paper coupons and plastic loyalty cards cannot be updated once they re in-market. However, Apple Wallet & Android Pay content is dynamic and can be updated, edited or completely refreshed at any time as long as that content is still saved on consumers smartphones. Leverage Wallet Manager to change colors, logos, links or even the entire offer itself in real time, as it lives in your customers mobile wallets. This creates a touchpoint in your customers mobile wallets that s evergreen, never expires and evolves as your brand, business or loyalty program does. U P DAT E Modify saved content in realtime; dynamic updates of content, colors, offers, dates, and more 32 P L AT F O R M

33 OPTIMIZE Analyze mobile wallet campaigns across all devices, and make real time modifications to improve performance One of the most important elements to mobile wallet management is the ability to report on the momentum and success of your mobile wallet programs. Our platform reports on important program-level metrics such as view, save and deletion rates. It also provides you with critical aggregate insights such as total views, adds, add rate percentages, and activity graphs that break down aggregate program momentum by timeframe. Use these insights to make changes and optimize your mobile programs both while they re still live and after the programs have ended. This will ensure you re getting the most value out of each mobile wallet program you launch, while also helping you prove success and ROI on your brand s mobile wallet marketing programs. 33 OUTCOMES

34 MOBILE WALLET TAKEAWAYS The key principle for winning in mobile wallet is essentially identical to the key for winning in mobile marketing as a whole: Find a partner with both technology and expertise to help you truly solve for mobile wallet marketing. While building in-house direct connections to Apple and Google for mobile wallet marketing is certainly possible, it has significant impact on time to market, cost, and quality. Vibes offers a unique combination of technology, expertise, and valuable relationships with both Apple and Google to ensure successful campaigns and provable mobile wallet attributed revenue. Direct feedback from clients and partners alike tells us that technology and expertise are the two most essential elements for mobile wallet success. And you simply can t have one without the other. Whether you re new to mobile wallet or have run programs in the past, below is a breakdown of the key ingredients a true mobile wallet partner should bring to the table: EXPERTISE 1 Partner > vendor: A true mobile wallet partner should aspire to be your best business partner. This means working closely with you to understand your organization s objectives and challenges and then finding the right strategic fit for mobile wallet within your business. 3 Benchmark data: Similar to and other direct marketing strategies, mobile wallet has matured to the point where a true mobile wallet partner should have access to benchmark data from the programs they ve run in-market. This data will give you an idea of the results you can expect with mobile wallet marketing. 2 In-market use cases: Once you ve found the right strategic fit with mobile wallet, a true partner should have documented in-market use cases for you to review. These should give you an idea of how your mobile wallet programs would work once live. And more, these use cases should illustrate to you that your strategy isn t aspirational it s real and working in-market, for marketers just like you. 4 Business outcomes: Perhaps the most important strategic ingredient; a true mobile wallet partner should be able to cite mobile wallet ROI results specifically tied to redemption and revenue performance. This will help prove that your partner can do more than just help you launch programs, they can help you measure and prove ROI to your organization as well. 34 PLATFORM

35 MOBILE WALLET TAKEAWAYS TECHNOLOGY 1 Apple & Google business partnerships: A true mobile wallet partner should have foundational business relationships in place with Apple & Google in order to create content for their mobile wallets. This not only allows a partner to issue and publish mobile wallet content, but it grants them behind-the-scenes strategic insight on platform changes, UI updates and more. For Apple: This includes a strategic business partnership and recognition as an official Apple-certified issuer of mobile wallet content. For Google: This includes a formal business and platform partnership, and recognition as an issuer of Android Pay content. 2 Mobile wallet marketing platform: Expect a true partner s mobile wallet technology to be fully integrated and packaged as an out-of-the-box solution. This includes easy-to-use content editors, full reporting on impressions, saved content, directto-wallet messaging and more. OUR goal at Vibes is to help marketers unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. And having run over 6,000 campaigns (and counting) mobile wallet plays a big part in that. If you believe mobile wallet could be a good fit for your organization and are interested in learning more, we d love to hear from you. 35 PLATFORM

36 2016 MOBILE CONSUMER DATA KEY TRENDS FOR BECOME AN EXPERT. Download this study for the latest mobile consumer preference data, along with insights into the way marketers just like you currently use tactics like mobile messaging, offers, loyalty and ads to engage their customers. Grow your mobile suject matter expertise Better understand your customers mobile habits and preferences Inform your mobile strategy based on consumer-preferred tactics and offerings

37 ABOUT We help marketers unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. Catapult, our Mobile Relationship Management (MRM) platform, enables marketers to easily manage all mobile communication channels including text messaging, push notifications, Apple Wallet, Android Pay and mobile web campaigns all from a single interface. Vibes has delivered more than five billion mobile experiences on behalf of customers that include Sears, Home Depot, Pep Boys, Verizon and Allstate. The Common Short Code Administration (CSCA) recognizes Vibes as one of only four Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit main sales hello@vibes.com 37 OUTCOMES