Week Problem Set /Objectives/LOs Strategies Resources ICT-SDL ICT-CoL ICT-HOTS Term 1 Week 1-2

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1 Week Problem Set /Objectives/LOs Strategies Resources ICT-SDL ICT-CoL ICT-HOTS Week 1-2 Chapter 1 Introduction to business (a) Understand that business activities satisfy the needs and wants of customers (b) Describe and classify businesses in terms of goods producing businesses and service businesses. (c) Identify the resources involved in business activities (for e.g, land and labour) (d) Understand that businesses compete with one another (e) Identify the competitors of a business i. different types of businesses in the market. 1. Goods- producing and service businesses 2. Capital, land and labor resources 3. Direct and indirect competitor Learning through games and group work. I. Activity 1A Students to identify the needs and wants of customers. II. Activity 1B, 1C Students are to classify the different types of businesses III. Activity 1D, 1E Students to identify the different resources needed for business activities and explore the risks and rewards of being an entrepreneur. IV. Activity 1F Students to investigate the competitors of a particular business of their choice. V. Page and Mind Mapping the terms learnt in Chapter 1. Activity 1E Students are to do an ( on the risks and rewards of being an entrepreneur. Activity 1F In their groups, students are to visit a shopping centre and observe the types of goods and services sold and services provided in the shops. This will allow the students to understand the terms direct and indirect competitors and identify the competitors of a business. Week 3-4 Chapter Travel and tourism (a) Identify and describe businesses in the travel and tourism industry (b) Identify and describe some of the jobs offered in the travel and tourism industry (c) Outline possible career paths in the travel and tourism I. Activity 2.1A Students to do a research to identify the types of products and customer service provided by a travel agency II. Activity 2.1B Students will evaluate the suitability of various options to satisfy the needs and wants of Activity 2.1C Students are to do an internet search ( e.com) to find information on the various ethnic quarters. Activity 2.1D Students will form team of 3 or 4 and investigate the various types of attractions found in Singapore through the Singapore Tourism Board official website ( Activity 2.1A Using their research information, students are to identify a service provided by the travel agency and explain why it is useful. Page 1 of 7

2 industry i. Names of some travel agencies ii. Heritage and commercial attractions in Singapore 1. Heritage and commercial attractions 2. Events customers. III. Activity 2.1C Students to identify and describe the heritage attractions in Singapore. IV. Activity 2.1D Students to identify and describe businesses in the travel and tourism industry. Learning journey to Zoo. V. Page and Mind Mapping the terms learnt in Chapter 2.1 e.com) Week 5 6 Chapter 2.2 Hospitality Industry (a) Identify and describe the accommodation and lodging facilities available for guests (b) Identify and describe the different types of food and beverage outlets (c) Identify and describe some of the jobs available in the hospitality industry (d) Outline possible career paths in the hospitality industry i. different types of food and beverage outlets available in the industry ii. different type of hotels in the industry I. Activity 2.2A Students are to compare the amenities and facilities available at two different types of hotels. II. Activity 2.2B Students will match the different type of food and beverage outlets based on the description. III. Page and Mind Mapping the terms learnt in Chapter 2.2 Games Activity 2.2A Students are to explore the differences in amenities and facilities offered by luxury and budget hotel through ( e.com) Experiential Learning journey to hotels. Students to complete a trail based on the different types of hotels. 1. Hospitality 2. Accommodation and lodging facilities 3. Concierge Week 7-9 (a) Identify and describe the types of store retailers and non-store I. Activity 2.3A Students will classify retail store according to their Activity 2.3A Based on their knowledge of the Experiential Learning Journey to Vivocity. Students will go on a Page 2 of 7

3 Chapter 2.3 Retailing Industry retailers (b) Identify and describe some of the jobs available in the retail industry (c) Outline possible career paths in the retail industry i. different types of retailing stores available in the industry retailing methods. Students will go through the thinking process of using the appropriate type of retailing for different kind of products. II. Page the terms learnt in Chapter 2.3. different retailing method, students are to find suitable products that can be sold through the respective retailing method. learning trail to explore on the different types of retail store found at vivocity. 1. Retailing 2. Store and non-store retailing Week 10 Chapter 3 Introduction to (a) Outline the marketing process as identifying the needs and wants of the chosen customers and satisfying these customers needs and wants in ways that are better than competitors i. Businesses must satisfy customers needs and wants 1. mix 2. Market survey Week 1 Week 2 4 Chapter 3 Know your customers Elective Module I. (a) Identify and explain how customers can be grouped (b) Examine the possible needs and wants of a given customer group (c) List the different types of market surveys (d) Conduct a simple survey questionnaire (e) Present and analyse survey results II. Activity 3A Students to identify the different customer groups for different kind of goods and services. III. Activity 3B Students will identify the needs and wants of customers and based on their needs and wants, recommend products and explain why they suit the customers. Activity 3E Students are to conduct survey and go through the thinking process to decide how to effectively present the data. Page 3 of 7

4 Week 4 5 Mix (Product) i. re are different types of customers in the market 1. Customer group (a) State the marketing mix (b) Understand that products can be goods or services or a combination of both (c) Describe how different product features appeal to different customers (d) Identify the requirements of customers and recommend, giving proper reasoning, suitable products to meet their needs (e) Recommend suitable travel and tourism and hospitality products to a customer based on a given scenario (f) Explain the importance and use of branding (g) Explain the importance and use of packaging in retailing Students will tap on their previous knowledge on accommodation to make recommendations for the respective customers. IV. Activity 3E Students to conduct a market survey using a simple survey questionnaire, present the data effectively and analyse data and draw conclusions from them. V. Page 65 the terms learnt in Chapter 3 I. Activity 4B Students to explain the importance and use of brands in selling products II. Activity 4C Students to explain the importance and use of packaging in retailing III. Classroom Discussion Students will discuss about the different packaging for the different products brought to class. Class discussion Class discussion Students are to find appropriate packaging for the different products brought to class. i. Businesses can be goodsproducing or service or a combination of both ii. re are different types of packaging in the market Page 4 of 7

5 1. Branding 2. Packaging 3. Support services Week 6 8 Mid Year Examination Week 9 10 Mix (Price) : (a) Explain the factors to consider when pricing a product (b) Describe the different pricing techniques (c) Recommend suitable pricing technique(s) for a given business scenario and provide reasoning for the recommendation made i. Products have different prices 1. 3Cs of pricing 2. Different pricing techniques I. Hands on learning Teacher will sell actual products to students to expose students to different pricing techniques and using the experience to teach students how different pricing techniques can be used for different products. II. Group work Activity Students will be given several products and they will need to price the products accordingly with reasonable explanation. Group Work Group work Activity Students are to discuss how they will price the products. Week 1 2 Mix (Place) (a) Explain the factors to consider in determining choice of location i. Products can be sold at different places I. Classroom discussion Students will discuss the pros and cons of the retailing locations shown in the pictures. Classroom discussion Students are to comment the different retailing locations shown in the pictures. 1. Types of retail outlets Week 3 5 Mix (Promotion) (a) Identify and explain how a product is promoted (b) Identify promotion techniques and explain how they are used to attract customers (c) Create print advertising materials using the AIDA I. Activity 4F Students to identify and explain how a product is promoted by using the AIDA model. II. Group work Activity Students will be given several products and they will need to Group work Group work Activity Students are to design a poster advertisement for the canteen vendors. Students will have to provide explanations for the advertisement designed. Page 5 of 7

6 model (d) Give examples of sales promotion techniques (e) Give examples of public relations (f) Identify and describe the use of information communication technology in promotion (g) Recommend suitable promotion techniques(s) for a given scenario design a poster advertisement for the given products. Students will have to provide explanations for the advertisement designed. i. Newspaper advertisement ii. Television adverstisement 1. Promotion 2. Advertising 3. Personal selling 4. Direct marketing 5. Public relations 6. Sales promotion 7. AIDA model Week 6 Applying the Mix (a) Identify and describe the marketing mix in given scenarios (b) Suggest a plan to market a product I. page Students will do a summary based on the terms learnt in Chapter 4. I. Activity 4H Learning journey to Causeway point shopping centre. Students are to investigate a business operating within the 3 industry based on the marketing mix. Week 7 Week 8 10 Chapter 5 Communic ation with Common Test 2 (a) Identify and explain the uses of communication within a business organization and with customers (b) Identify different communication methods and I. Activity 5A Students to identify internal and external communication and the flow of communication within a business organization. II. Activity 5B Page 6 of 7

7 the Customers Term 4 Week 1 evaluate their suitability for specific purposes (c) Identify and explain the qualities customer service personnel should possess to communicate effectively and serve a customer (d) Prepare messages and notices for given scenarios (e) Interpret information from tourist maps, brochures and other non- continuous tests and communicate information to customers (f) Demonstrate communication skills in taking and receiving telephone calls effectively (g) Record messages from callers accurately Revision for End of Year Examination Students to identify communication skills in face to face communication and telephone communication. III. Activity 5C Students to record message effectively. Page 7 of 7