spark... in Anaheim! 2019 Show Profile Find your

Transcription

1 2019 Show Profile Find your spark... in Anaheim! Education & Events March 5 9, 2019 Trade Show ACC North Halls, Anaheim Hilton March 6 8, 2019 ACC Main Halls March 7 9, 2019 Anaheim, CA, USA Questions? Contact us at or expowest@newhope.com Produced by:

2 Reach a Highly Qualified Buying Audience Natural Products Expo West continues to be the leading trade show in the natural, organic and healthy products industry. Rated #39 in the top 100 trade shows in the US by Trade Show Executive, Natural Products Expo West continues to help attendees and exhibitors alike reach their business goals. Attendee Profile Type Retail 50% Distribution 36% E-tailer Other Natural Food Rest/ Food Service Independent Grocer/Co-op/ Natural Products Store Gourmet & Specialty Products Store/Gift Store Chain Natural Products Store Retail 50% Health Practitioner 14% * Other Retailers includes: Discount/Mass Merchandiser Retailer, Independent Drug Store/Pharmacy, Gift Products Store, Bookstore, Pet Supply Store/ Grooming, and Mail-Order Catalog Diversified Buyers Include: Amazon.com Kroger PCC Community Markets Tunie s Costco Wholesale Lucky s Publix Vitamin Shoppe Earth Fare Mom s Organic Market Safeway, Inc. Wal-Mart Supercenters Fairway Market NCGA Sprouts Wegmans Fresh Thyme Farmers Market Natural Grocers Target Stores Whole Foods Grocery Outlet New Seasons The Fresh Market Jimbo s Naturally Nutrition Smart Trader Joe s CONTACT YOUR EXPO WEST ACCOUNT MANAGER TODAY! or expowest@newhope.com

3 Product Pavilions Include: Natural & Specialty Food Lifestyle Business Solutions & Packaging Organic Supplements Hot Products All Booths Include: Mobile App Listing In Print Show Directory Map Listing (deadlines apply) Show promotion to over 150,000 decision makers via targeted buyer programs, association partnerships, year-round global promotions and a comprehensive direct mail, advertising, telemarketing and e-media campaign. Six Badges per 10 x 10 space Two Super Pass Upgrades per 10 x10 space Digital Listing: product specials, company description, brand names, appointment setting Electronic Press Release placement for download by qualified media Exhibitor-Hosted Events Listing (online only) Standard Booth Drapery All Tabletops Include: Mobile App Listing 3 badges 1 counter height table (6 x2 ) 1 counter height stool Wastebasket The counter is draped in front with cream colored drape Reserve Your Booth for 2019! Contact your account manager: Call or us at expowest@newhope.com Visit www. Digital Listing Company Name Booth Number City, State, Country 500 character description Up to 10 product category selections FREE Digital Listing Included with Booth Purchase Brand Name Listing Up to 2 show specials Additional Information (Greening, International, First-time Exhibitor) Contact exhibitor link In Print Show Directory Map (print deadlines apply) Company name, booth number Booth location shown on floorplan Each contracted exhibitor will be listed with the company information provided on your Exhibitor Booth Contract. Any changes to your contracted information must be submitted in writing by February 1st, Exhibitors will be allowed one listing per 10 x10 space purchased. Spaces 10 x20 and larger will include one exhibitor listing, and one co-exhibitor listing. Exhibitors of spaces 10 x30 or larger, who would like more than the one co-exhibitor listing per 10 x10 space may purchase additional listings for $1,500 a piece. These co-exhibitor listings include the 500 character description on our website and will be listed alpha numerically on the Show Directory Map. CONTACT YOUR EXPO WEST ACCOUNT MANAGER TODAY! or expowest@newhope.com

4 Natural Products Expo West continues to be the leading trade show for natural and organic products Total Exhibit Space 555,272 net sq. ft. Total Exhibiting Companies 3,521 Total Attendance 85,540 First Time Attendees 14,401 Based on Natural Products Expo West 2018 Investment Opportunities Booths are priced according to the number of visible sides Booth Type/Visibility Regular Rate ANAHEIM CONVENTION CENTER PRICING (MAIN HALLS) Inline (10x10, 9x10, 8x10, 7x10, etc.) $7, Corner Premium $8, Island $92.95/sq. ft. Peninsula $90.95/sq. ft. ANAHEIM CONVENTION CENTER PRICING (BALLROOM) Inline (8x10) $7, Corner Premium (8x10) $7, x10 $3, ANAHEIM CONVENTION CENTER PRICING (NORTH HALLS) Inline $7, Corner Premium $7, HILTON BOOTH PRICING Inline (8x10) $6, Corner Premium (8x10) $7, Cancellations Your booth is contracted once your Exhibit Space Contract or a proxy form is signed and exhibit space is allocated. Cancellations must be made in writing and are subject to the following provisions: 1) Cancellations and booth downsizes received by 11/8/2018 are subject to a cancellation fee equal to 40% of the booth price. 2) Cancellations and booth downsizes received on or after 11/9/2018 are subject to a cancellation fee equal to 100% of the booth space being cancelled. 3) Cancellations and booth downsizes will receive one (1) penalty point. If Exhibitor has not set up their booth by 6:00 p.m., 3/7/2019 and has not contacted the Expo Show Management Office at the convention center, we reserve the right to reassign that Exhibitor s booth(s). 4) Cancellations will result in forfeit of all exhibitor badges. *Please note cancellation and downsizing fees apply as soon as a contract or proxy form is signed. Downsizing a booth space is considered a cancellation and will be assessed a penalty fee and a penalty point. General Information Booth Moves Once you are contracted, if you would prefer another booth location, your company is eligible to submit an online Booth Move Request. Requests are prioritized according to our priority points system, then by the date in which they are received. Should a booth become available, you will be contacted by Expo Sales. Completing a Booth Move Request does not absolve an exhibitor from liability of the original contract should we be unable to accommodate this request. Booth Moves begin immediately following Natural Products Expo West Reserve Your Booth for 2019! Contact your account manager: Call or us at expowest@newhope.com Visit www.

5 Sponsorship Opportunities Sponsorships provide a unique opportunity to build brand awareness, capture market share, and position your company as a leader within the industry. Before, during and after the show, sponsorships offer value-add opportunities. Sponsorships Are Ideal For: Building brand recognition Sampling your product Driving buyers to your booth Being recognized as a pivotal part of the industry Gaining extended time with buyers through multiple vehicles Sponsorship Opportunities Include: Activation Zones Badge Branding Catch Your Spark Free Rides Charging Stations Coffee Service Door and Escalator Graphics Education Sessions Evenings on the Plaza Food Trucks Hotel Room Distribution Lanyards Inside Sampling Stations Marketing Opportunities Marketing Opportunities provide you a channel for reaching your targeted marketing goal for a limited investment. Use Marketing Opportunities to: Launch a new product Increase booth traffic Educate attendees Network with the industry Onsite Marketing Opportunities Include: Bathroom Graphics Connect to Press Exhibitor-Presented Seminars Floor Graphics Hilton Elevator Clings Lightboxes New Product Lines Product Showcases Show Bag Inserts Show Directory Map Advertising Outside Sampling Stations Pedicabs Show Bags Show Directory Map Yoga Class / Early Morning Workout

6 Priority Points Program When you Exhibit at one of New Hope Network Tradeshows (Natural Products Expo West and East, Club Industry Show), Priority Points are what determine the order in which you can select a booth and/or hotel reservations. Historical Points + Show Points (Current Booth Size Points + Integrated Marketing Points + Sponsorship Points) = Total Show Points Priority Points Information Contracted Booth Space... Points Each 100 sq. ft. equivalent purchased Natural Products Expo West Sponsorship Participation at Natural Products Expo West Platinum Level Sponsor...6 Gold Level Sponsor...4 Silver Level Sponsor...2 Marketing (Integrated + Tradeshow) Points New Hope Network offers integrated marketing solutions that provide the results you want. As your total non-tradeshow marketing spend increases (a combination of print, event, and digital media trade and consumer promotion products), so do your priority points. Integrated Marketing: Advertising in Natural Foods Merchandiser,, expoeast.com, Delicious Living & deliciousliving.com, newhope.com, Club Industry mobile app, clubindustry.com, Functional Ingredients mobile app Spend on sponsoring NBJ Summit Spend Points Spend Points $5,000-$9,999 1 $100,000-$124,999 9 $10,000-$14,999 2 $125,000-$149, $15,000-$24,999 3 $150,000 or $174, $25,000-$34,999 4 $175,000-$199, $35,000-$44,999 5 $200,000-$224, $45,000-$49,999 6 $225,000-$249, $50,000-$74,999 7 $250,000 or above 15 $75,000-$99,999 8 Historical Points are based on the number of years a company has exhibited at Natural Products Expos (East, West, Asia, NPA Market Place) and Engredrea/ Supply Expo since 1992 (exception: Expo East 2001 exhibitors received two points); Healthy Foods International Expo in 2008; Natural Products Association MarketPlace/Natural MarketPlace from 2009 to 2013; the Club Industry Show beginning in 2010 and World Tea Expo beginning in A maximum of one point is earned for each past show. Historical points are the only points used for booth moves. Show Points: Booth Points, Integrated Marketing Points, and Sponsorship Points are given for Expo West contracted booth space, sponsorship participation, and marketing solutions. Show points are applicable to the current year only; after show participation you will only receive the one (1) historical point for that show.. Show points DO NOT carry over to shows or years, they are show specific. Signed contracts must be on file at New Hope Network by end of business day on the following dates for integrated marketing points to be included in calculations for the following shows. Integrated marketing spend points do not carry over to the next calendar year. Total integrated marketing spend of $100,000 or more brings exclusive benefits, including: Access to VIP hotel block at host hotels at Natural Products Expos Access to VIP area at Natural Products Expos Conference passes (2 per customer) at Natural Products Expo West Integrated marketing contracts received by: Will Impact Priority Points for these events: December 2, Natural Products Expo West 2020 to Dec. 1, Natural Product Expo East 2020 December 2, Natural Products Expo West 2021 to Dec. 1, Natural Product Expo East 2021 Show Marketing: *Any amount of marketing spent on applicable show