GROW YOUR BUSINESS. STAY INDEPENDENT.

Transcription

1 GROW YOUR BUSINESS. STAY INDEPENDENT.

2 YOUR PARTNER FOR BUSINESS SUCCESS TWI PRESENTS TIRE ONE Family-owned and operated for nearly 50 years, Tire s Warehouse, Incorporated (TWI) is the leading and most progressive wholesaler in your market. And now, we re offering you the opportunity to gain a competitive edge with Tire One, a unique and exclusive program of benefits and services designed to build your business and keep you independent. Join our Tire One program today and discover why TWI is your partner for business success. THERE ARE 3 TIRE ONE DEALER LEVELS, BASED ON MONTHLY PURCHASES FROM TWI: ALL TIRE ONE DEALERS AT EACH LEVEL RECEIVE ACCESS TO ALL PROGRAM BENEFITS. SELECT PREMIUM ELITE $20 - $40K per month $40 - $80K per month $80K+ per month

3 BENEFITS OVERVIEW Included in the TWI Tire One Program SELECT PREMIUM ELITE Marketing Partner Custom Retail Website TIRESNOW TM E-Commerce System Click2Create Advertising Tool * Retail Price Monitoring Tool Retail Pricing Assistance Demand Forecasting Tool Tire One Warranty Programs Volume Bonus Program - 5% YOY Growth.5% 1% 1% Volume Bonus Program - 10% YOY Growth 1% 1.5% 1.5% Co-Op Program $1,000 $2,000 $4,000 Access to Exclusive Vendor Programs and Discounts SELECT PREMIUM ELITE B2B Media Vehicle Wrap Discount BFM Group Custom Coupon Books Colonial Life Supplement Insurance Partner Complete Office Solutions Partner Credit First Consumer Credit Card Program CTI Telecommunications Consulting Eibach Certified Partner Program Mackin Industries Special Wheel Pricing NAPA Auto Parts Rebate Program Net Driven Social Media Management Discount On Hold USA Discounted On-Hold Marketing Victory Branding Promotional Items WECnology Point-of-Sale Consulting Wells Fargo Merchant Services Discount Yelp Discounted Pricing Packages *Additional Production and Mailing Fees Apply For complete Tire One program details, please visit TIRESWAREHOUSE.NET/TIREONE

4 POWERFUL TECHNOLOGY & TOOLS TO BUILD YOUR BUSINESS CUSTOM-BUILT RETAIL WEBSITE & INTEGRATED E-COMMERCE CUSTOMIZED WEBSITE INTEGRATED ECOMMERCE TAKE CONTROL OF YOUR ONLINE PRESENCE. With over 50% of tire buyers using the internet to research, shop and make decisions about where to buy tires, a successful tire dealer needs a great website that supports the entire consumer research process. And to ensure your business has the online presence it deserves, we ve included in your Tire One program a top-of-the-line retail website powered by Net Driven, the industry s leading automotive website developer. BECOME A PART OF THE ONLINE SHOPPING EVOLUTION. Reach new customers online by integrating your own retail (e-commerce) store into your new website powered by our exclusive TIRESNOW TM system. Your new online customers will have the ability to view product details, verify inventory, purchase tires and schedule installation appointments. And you ll have 100% control to determine your own prices and margins. Furthermore, assistance from TWI to help you establish competitive online retail pricing is available to all Tire One members. from Tire s Warehouse SEARCH ENGINE OPTIMIZED 24/7 ACCESS ONLINE SCHEDULING ANALYTICS & REPORTING COMPETITIVE ONLINE RETAIL PRICE MONITORING WITH TWI LINK CONSULTING & SUPPORT RETAIL PRICE MONITORING TAKE FURTHER CONTROL OF YOUR PRICING. Accessible via our TWI LINK dealer portal, our easy-to-use price monitoring tool is designed to offer tire professionals a quick, reliable way to analyze up-to-date, competitive retail pricing and optimize your own pricing strategy in the market. DEMAND FORECASTING TAKE FURTHER CONTROL OF YOUR INVENTORY. Also accessible via our TWI LINK dealer portal, our demand forecasting tool assists in optimizing inventories by analyzing demand and vehicle registration down to each store s location and suggests the best inventory to meet this demand. from Tire s Warehouse

5 TIRE S WAREHOUSE: YOUR MARKETING & ADVERTISING PARTNER EVERY STEP OF THE WAY MARKETING PARTNER TWI IS HERE TO ASSIST YOU WITH ALL MARKETING AND ADVERTISING NEEDS FOR YOUR BUSINESS. We offer truly customizable solutions for print, digital, radio and television campaigns and have a team of experts who can ensure your message reaches the right audience in your target areas. Plus, qualified marketing and advertising you produce through Tire s Warehouse is supported by Tire One Co-op! With one simple call, we re here to help you find the best solutions for traditional and digital advertising: Direct Mail Newspapers & Magazines Marketing Internet Banner Ads Search Engine Marketing Targeted Facebook Advertising Radio & TV And more! EXCLUSIVE CLICK2CREATE ADVERTISING AVAILABLE THROUGH TWI LINK CLICK2CREATE AD TOOL OUR CLICK2CREATE ADVERTISING SYSTEM ALLOWS YOU TO CREATE YOUR OWN CUSTOMIZED POSTCARDS, LETTERS AND ADS WITH THE CLICK OF A BUTTON. Convenient, pre-made templates (also accessible via our TWI LINK dealer portal) offer you the freedom to showcase your own special offers, brands and products of your choice. You can also purchase customer lists or upload your own, and we ll handle the mailing for you. from Tire s Warehouse TIRE ONE WARRANTY PROGRAMS As a Tire One member, every tire you purchase from Tire s Warehouse comes with: Road Hazard Protection 24-Hour Roadside Assistance Repair Service Warranty Our unique $299 Tire One Everywhere coverage For complete Tire One program details, please visit TIRESWAREHOUSE.NET/TIREONE

6 RESOURCES FOR SUCCESS AT EVERY TURN CO-OP PROGRAM The TWI Tire One program also helps support your marketing initiatives. Credits toward affiliated Co-op services are accrued annually based on your tier level, so you can pay less for your print and digital advertising and marketing needs. VOLUME BONUS PROGRAM Reward yourself with quarterly credits based on your year-over-year volume. 5% and 10% growth categories help Tire One dealers at any tier level benefit from the program. It s simple: The more you purchase, the bigger your bonus. 5% SELECT $ 1,000 YEAR-OVER-YEAR GROWTH PER QUARTER PREMIUM $ 2,000 ELITE $ 4,000 SELECT TIER 1 PREMIUM TIER 2 TIER ELITE3 SELECT TIER 1 PREMIUM TIER 2 TIER ELITE3.5% 1.0% 1.0% EARNED BONUS LEVEL YEAR-OVER-YEAR GROWTH 10% PER QUARTER 1.0% 1.5% 1.5% EARNED BONUS LEVEL EXCLUSIVE VENDOR PROGRAMS & DISCOUNTS Everything your business needs to succeed is included in the TWI Tire One program. Special arrangements with industry and corporate partners allow us to offer you exclusive opportunities to enhance and optimize nearly every aspect of your business while providing your customers with a higher level of service. Contact your TWI Field Marketing Specialist or Territory Sales Manager for more information. 10% Discount on Vehicle Wraps, Window Clings & Window Decals. Coupon Booklets with Your Logo, Store Information, Manufacturer Promotions and Select Customizable Offers Mailed Directly to Prospects and Customers in Your Area. Exclusive Benefits Provided to TWI Tire One Members, including a Free $5,000 AD&D Policy for Employees. Major Account Rebates Ranging from 4 to 5%. Special Discounts on NAPA s AutoTech e-learning System & Instructor-Led Technician Training. Setup Fees Waived for Social Media Management Services, Social Media Master Tech (SMMT). Discounted On-Hold Marketing Rates for TWI Tire One Members. Great Prices and Service Plus Free Next Day Delivery on Office Supplies for Your Business. Consumer Credit Card Program with Competitive Rates, No Setup Fees and No Monthly Fees. Special Pricing on In-Store Signage, Displays and Other Promotional Items Customized with Your Business Logo. Free Consultation on Point-of-Sale Systems for Your Work Flow Needs. A Telecommunications Consulting & Brokerage Firm Free Consultation on Telecommunications Solutions for Your Business. Qualify to become a Certified Partner of Eibach Performance Suspension Systems. Special pricing on Premium Wheel Brands Such as Rays and ADVAN. TM Discounted Rate on Merchant Services for TWI Tire One Members. Special Discounted Rates on Yelp Performance-Based Packages (Enhanced Profile and Cost-Per-Click Search Advertising).

7 INFINITE BENEFITS FOR YOUR BUSINESS. JUST $399 A MONTH. KEY BENEFITS INCLUDED IN YOUR $399 MONTHLY MEMBERSHIP FEE 1 Month FREE + 1st Payment is not due until up to 85 days later!* REAL WORLD C0STS Custom Retail Website Fully-customized For Your Brand and Business by Industry-Leading Experts Net Driven $200 Monthly $1,500 Set Up E-Commerce System Reach All New Customers and Sell Tires Online, 24/7 with 100% Control to Determine Your Own Price and Margin $300 Monthly $5,000 Set Up Tire One Warranty Programs Road Hazard Protection, 24-Hour Roadside Assistance, Repair Service Warranty and $299 Tire One Everywhere Coverage $100 Monthly $0 Set Up Retail Price Monitoring Tool Price Smarter with 24/7 Access to Online Prices from Retail Competitors and Monitor Pricing Trends Over Time $40 Monthly $0 Set Up TIRE ONE TOTAL MONTHLY COST WITH ZERO SETUP FEES $399 TOTAL MONTHLY $640 TOTAL SET UP $6,500 PLUS! Tire One Volume Bonus Program (Annual Payout Range) Reward Yourself with Quarterly Credits Based on Your Year-Over-Year Volume Tire One Co-op Program (Annual Payout Range) Build Your Business for Less with Annual Credits from TWI for Marketing & Advertising $420 - $5,280+ $1,000 - $4,000 ADDITIONAL TWI TIRE ONE PROGRAM BENEFITS TWI - YOUR MARKETING PARTNER Your Partner for All Types of Marketing Needs Easy-to-Use Click2Create Advertising System Special Packages from Yelp EXCLUSIVE VENDOR PROGRAMS & DISCOUNTS Discounts, Rebates and Special Pricing on Auto Parts, Education, Branding, Consumer Credit Card and Merchant Services Unique Access to Industry and Corporate Partners Resources to Enhance Workflow and Business Efficiency *For Enrollment Approval Dates between the 1st and 15th of the month ( Month 1 ), billing will begin on the 1st of the following month ( Month 2 ) and be due the 10th of the month following that month ( Month 3 ). For Enrollment Approval Dates between the 16th and 31st of the month ( Month 1 ), billing will begin on the 1st of the second following month ( Month 3 ) and be due the 10th of the month following that month ( Month 4 ). T1V-0516

8 PROVEN ADDED VALUE FOR THE INDEPENDENT TIRE DEALER Here s a sample of what Tire One members have to say about the program! The Request a Quote tool has brought me a great deal of new business, with 90% of the online inquiries resulting into promising leads. I wouldn t have captured this business if not for the Tire One E-commerce tool. Ron Strickland Holly s Tire Service - San Clemente, CA E-COMMERCE PLATFORM The E-commerce system allows me to sell tires 24/7, resulting in increased sales. The process is very easy for my customers and the tires are automatically shipped to my store, making the process carefree for the business owner. Mike Nalbandian Tire Zone - Covina, CA ROAD HAZARD WARRANTY The Tire One Road Hazard Warranty has been very impactful to our business. The amount of adjustments that come back is so low, there is essentially no risk in offering the warranty. This has been very profitable for our business, but the best part is that it builds customer loyalty. Naeem Niamont Discounted Wheel Warehouse - Fullerton, CA YELP ADVERTISING Utilizing the Yelp benefit from Tire One has increased traffic to my site over 400%, resulting in a huge increase of sales! The icing on the cake is that this expense is eligible for co-op reimbursement through Tire One. Tim Peel McMahan Tire - Anaheim, CA T1R-0516 T1E-0516 T1T-0516

9 TIRE ONE CO-OP PROGRAM FUNDS TERMS AND CONDITIONS Co-op advertising funds are accrued by eligible TWI Tire One Dealers upon reaching the annual purchase requirement for Select, Premium or Elite program levels. All co-op funds are valid until December 31 st of the following year. Funds that remain unused after this time are not eligible for carry over. Funds earned may be combined if valid usage dates overlap. REIMBURSEMENT GUIDELINES Reimbursement procedures detailed in this section are in addition to the procedures described in the media-type chart (see page 2). All materials submitted for reimbursement require prior approval by Tire s Warehouse. To obtain prior approval, submit your required materials to your TWI Field Marketing Specialist, TWI Territory Sales Manager, or: tireone@tireswarehouse.net Fax: Mail: TWI Tire One Program C/O Marketing Department 240 Teller Street Corona, CA Any approval given by Tire s Warehouse shall stand as an approval on proposed creative, not budget considerations. Each Tire One Dealer is responsible for the necessary financial arrangements and for submitting required co-op reimbursement documentation in a timely manner. 1. FULL REIMBURSEMENT Tire s Warehouse will reimburse at a rate of 100% of advertising, provided that: a. Tire s Warehouse-specific brands are represented and done so correctly. 2. PRO-RATED REIMBURSEMENT Reimbursement on ads which feature brands/products not carried by TWI will be prorated based on the share of Tire s Warehouse-specific brands that are present. 3. APPAREL, NOVELTY ITEMS & WRAPS/DECALS A Tire s Warehouse Tire One Dealer may co-op on novelty items, wearables, vehicle wraps, window clings and decals at a reimbursement rate of 100% up to an annual maximum of $250 for Select level, $500 for Premium level, and $1,000 on Elite level provided that: a. Items are ordered through Victory Branding & Promotions or B2B Media. b. Items not ordered through Victory Branding & Promotions or B2B Media receive prior approval from TWI. 4. OTHER A detailed contract including an explanation of Tire s Warehousespecific brands exposure and promotion plans must be included. 5. Dealer can receive co-op reimbursement by submitting a Tire s Warehouse Tire One Co-op Advertising Claim Form and supporting documentation* to their TWI Field Marketing Specialist, TWI Territory Sales Manager, or: tireone@tireswarehouse.net Fax: Mail: TWI Tire One Program C/O Marketing Department 240 Teller Street Corona, CA *See reverse for specific supporting documentation. Tire s Warehouse will not directly pay a supplier/vendor for costs incurred by a TWI Tire One Dealer. You will be paid by account credit from Tire s Warehouse upon approval of your submitted claim. Claims must be submitted within 60 days of the ending activity date. Co-op reimbursements will not be allowed on any claim that falls outside of the parameters of this guideline document unless prior approval from TWI has been obtained. Tire s Warehouse reserves the right to adjust the claim to accurately reflect the qualifying reimbursement allowed. REIMBURSEMENT IS NOT ALLOWED ON: 1. Agency fees/commission.** 2. Production or artwork charges.** (Television and billboard production are eligible for reimbursement when Tire s Warehouse-specific brand prepared materials are used.) 3. Management fees associated with digital/experimental advertising. **Does not apply to advertising and marketing done through TWI Tire One Marketing Partner. ELIGIBLE MEDIA: Eligible media (see chart on back cover for details) includes, but is not limited to*: Radio Television Digital Advertising Newspaper Magazines Social Media Direct Mail Apparel Highway Signs/Billboards Vehicle Wraps Storefront Window Decals Click2Create *Please contat your Field Marketing Specialist to review additional options. GENERAL CO-OP GUIDELINES All advertising must comply with the Federal Trade Commission. Guidelines and State and Local laws regarding price and warranty statements. Tire s Warehouse reserves the right to modify or cancel this policy without prior notice. Modifications or cancellations will not affect claims submitted or advertising run prior to the date on which such modifications or cancellations become effective. Tire s Warehouse reserves the right to reject any claims which do not have prior approval or which fail to satisfy this program. T1C-0516

10 PROGRAM REQUIREMENTS Examples of activity eligible for co-op are listed below. Please contact your Field Marketing Specialist to review additional options. ACTIVITY PRE-APPROVAL REQUIREMENTS REIMBURSEMENT REQUIREMENTS ADDITIONAL REQUIREMENTS OR INFO Television/Radio Cable or Network Proposed script/storyboardshould mention Tire s Warehouse-specific brand(s) at least as often as the dealer name and feature a minimum of one current Tire s Warehouse-specific brand product. Station invoice including cost, length, time, and air date of each spot. Each script broadcast must be attached and must bear approved ANA/ RAB/TVB documentation format or documentation equivalent. All documents must be notarized. Included are commercials on U.S. FCC licensed stations which serve your primary trading area. Only commercials qualify. Program sponsorships are not eligible. Digital/Experimental Advertising Pay Per Click, Online Banner, Phone Messaging, Etc. Tire s Warehouse-specific brand(s) must be featured. Please contact your Field Marketing Specialist to review vendor-specific requirements. Copy of invoice. PPC reimbursements vary by dealer level. Select: 25% Premium: 50% Elite: 75% Net Driven Social Media Master Tech (SMMT) has been pre-approved for Tire One dealers. Copy of invoice. 50% of social media management expenses are eligible for reimbursement. Social Media Management If a different vendor is preferred, they would need to be evaluated by TWI prior to receiving a pre-approval. A monthly reimbursement cap of $100 will be applied if a vendor other than Net Driven is selected. Print Newspaper, Direct Mail Magazines, Bulletins Programs, Yellow Pages Coupon Books, Click2Create, Etc... A description of proposed media (newspaper, insert, flyer, etc.). Proposed layout and copy. Copy must include the name(s) of a Tire s Warehouse-specific brand at least as often as the dealer name and feature at least one current product of a Tire s Warehouse-specific brand. Original copy or tear sheet of printed piece. Copy of invoice. Proof of distribution. Outdoor Advertising Billboards, Store Signage, Vehicle Wraps, Decals, Etc... Layout of proposed advertisement, vehicle wrap design or building window decals showing exactly what will be advertised and how the Tire s Warehouse-specific brand name(s) will be used. Advertisement location description and proximity to dealer s business (billboards). Dates advertisement(s) will be in place. Photograph of the billboard/outdoor advertisement in place. Invoice from the installation company. Layout sample (electronic artwork). Copy of invoice. Apparel / Gear / Branded Items Tire s Warehouse-specific brand(s) name must be featured prominently on item. Provide description of how the item will be utilized by the dealer. Photograph or sample of item. Please contact your Field Marketing Specialist to review additional options. Other T1R-0516

11 ENROLLMENT FORM DEALER INFORMATION Note: All fields required for enrollment. Date Customer Number Primary Dealer Information ($399/Month) Dealer Name Dealer Address Dealer Phone Number Dealer Fax Number Contact Name Address (must be same address used for TWI LINK) Additional Locations to Enroll ($99/Month Each) Address City State ZIP Code Address City State ZIP Code Address City State ZIP Code Address OFFICE USE ONLY: Ship-To #: Ship-To #: Ship-To #: Ship-To #: Business Website Address (if applicable) 5. City State ZIP Code Address Ship-To #: 6. City State ZIP Code Address Ship-To #: City State ZIP Code AGREEMENT/APPROVAL I acknowledge that I am submitting an enrollment request for the Tire s Warehouse Tire One Dealer Marketing Program on behalf of my Dealership and that all information I have provided on this enrollment form is accurate and true. I understand that the monthly fee for the Tire One program is $ for the first dealership location and $99.00 for each additional location. Official enrollment dependent upon final approval from TWI & signing of official Tire One Dealer Agreement. Dealer Authorized Signature Date Print Name TWI Territory Sales Manager FOR OFFICE USE ONLY: Received Sales Manager Signature Entered Director of Sales Signature Initial Marketing Programs Supervisor Signature Official Enrollment Date Month/Day/Year T1E-0516

12 Corporate Office: 240 Teller Street Corona, CA TIRESWAREHOUSE.NET M T1B-0516