Who we are. Added All-Natural Pastured Poultry Raised without the use of antibiotics Vegetarian Fed, Non-GMO

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2 Who we are Virginia Meat Processing & Farming Tennessee- 1970s-present : Jersey dairy operation 1987-present: Custom Exempt and USDA inspected meat processing facility with retail store

3 Who we are Added a All-Natural branded Beef Program Certified Piedmontese by Yoder Farms Raised without the use of antibiotics and Hormones. Vegetarian Fed, non GMO

4 Who we are Added All-Natural Pastured Poultry Raised without the use of antibiotics Vegetarian Fed, Non-GMO

5 Texel Ram In the process of developing All-Natural programs for Lamb using the Texel x Cross Breed and for Pork using the Hereford x Cross breed. Hereford Hog

6 1. Producing 2. Processing 3. Marketing

7 Producing; Locally Raised Meat Things to consider What is in high demand in your area What are my strengths What are the most economically available resources.

8 Producing; Locally Raised Meat Things Vital to Success Focus on your strength s and keep an eye on your weaker points. Be honest with yourself. Be committed.

9 Meat Processing Things to consider What are the costs? What are the rules? Where are my resources?

10 Meat Processing From A Meat Cutter s Perspective Time is money. Product yields impact on profitability. So many options, what should I do for my customers?

11 Meat Processing From A Meat Cutter s Perspective Communication is important. Cutting a carcass for profit. Understanding carcass yield s. A butcher s terminology.

12 Meat Processing This steer had 100 lbs. of excess fat that was wasted to achieve a 75/25 lean to fat ratio. Genetic selection is vital to maintaining an acceptable product yield ratio.

13 Meat Processing This steer had 50 lbs. more carcass weight. Genetic selection is vital to maintaining an acceptable product yield ratio.

14 Meat Processing Average lbs lbs lbs. of difference Net value at $3.39 per lb. carcass weight is $508.50

15 Opportunity Cost Breeding or Burger? If Bull A produces 50 calves per year that weigh an average 25 lb more than the herd average at $1.10/lb over an average 7 year lifespan then you have the OPPORTUNITY to profit an extra $9625! Bull B also produces 50 calves per year, but they weigh an average of 25 lb less than the herd average at the same price per pound over 7 years. This bull produces the same number of calves, but COSTS you the OPPORTUNITY to profit and you miss the profit of $9625! Bull B might be more profitable to you as hamburger than as breeding stock. With the proper genetics, this scenario can be avoided more times than not.

16 Managing Risks Plan Involve key team members in appropriate discussions Build your T.E.A.M Together Everyone Achieves More Plan for adequate flexibility Plan for real life mishaps & mistakes

17 Managing Risks Simplify To avoid stress To create uniformity and consistency To reduce percentage of mistakes To narrow your focus Be honest with yourself and your situation. You only have to do a few things right in your life so long as you don t do too many things wrong. Warren Buffett

18 Managing Risks Develop There is always room for improvement Keep moving forward An ounce of prevention is worth a pound of cure Develop relationships with people who have been there and done that. In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later. Harold Geneen

19 How to Add Value Services Product Selection How to Use 100% Satisfaction Guarantee (Farmer vs. Corporate)

20 How to Add Value Product Characteristics All Natural Raised without the use of antibiotics or hormones Grass fed, vegetarian diet, no animal byproducts, etc. Source Verified Superior Taste, tenderness and nutritional value Quality!

21 How to Add Value Social Interaction Pleasant to talk with Common interest, goals, values Build trust, confidence, loyalty

22 Tips on How to Add Value Choose the best avenue for your operation: Direct Marketing Processing Agri-tourism Explore quality options for every avenue of the business Product Characteristics Services Social Interaction Provide experience above and beyond common market practices from the very beginning.

23 Marketing Consumers Retailers T together E everyone Breeding stock Meat Packers A achieves M more Cow Calf Feedlots

24 Marketing Marketing an experience is far more vital to success than marketing a product... The first supermarket supposedly appeared on the American landscape in That is not very long ago. Until then, where was all the food? Dear folks, the food was in homes, gardens, local fields, and forests. It was near kitchens, near tables, near bedsides. It was in the pantry, the cellar, the backyard. -Joel Salatin Identify, study and learn the dynamics of your market. Consumers want to feel good about whom and what they are patronizing. Allow your customers to meet their farmer. Show them where the products they are buying come from.

25 Marketing Watch for unique opportunities.

26 Marketing First impressions are powerful. If you sell clean food then it s essential to deliver in clean clothes. Leave the chore clothes with the chores. Deliver what customers want, not what you think they need. Develop new products and services as the market illustrates an appetite for it. This will keep your customers engaged.

27 Marketing Discontinue products and services that are not crucial to retaining valuable customers. Address complaints rather than avoid them. Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business. Zig Ziglar

28 WHO IS THE BOSS. There is only one boss, the customer. He can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. -Sam Walton

29 Marketing Nothing markets a business better than a passionate owner/manager. Enthusiasm feeds energy into the company, without it the business will wither.

30 Marketing To be successful, you have to have your heart in your business, and your business in your heart. Thomas Watson, Sr. If you work just for money, you ll never make it, but if you love what you are doing and you always put the customer first, success will be yours. Ray Kroc Whether you think you can or whether you think you can t, you re right! Henry Ford

31 Lets get to work! Don t be afraid to step out of the box. Get your hands dirty. A successful business (especially in agriculture) is build on lots of hard work and sweat.

32 Questions?