AMPLIFY YOUR EBOOK PRICE PROMOTIONS

Transcription

1 AMPLIFY YOUR EBOOK PRICE PROMOTIONS

2 What is BookBub? Service that alerts readers to the best deals on ebooks Marketing tool for authors and publishers to find new readers through strategic discounts How to Amplify your Ebook Price Promotions 2

3 Why BookBub? 20, million+ Featured Deals Subscribers How to Amplify your Ebook Price Promotions 3

4 Step #1: Set Your Goals How to Amplify your Ebook Price Promotions 4

5 Set your goals Hit a bestseller list Market a series Launch a new release Drive sales and revenue How to Amplify your Ebook Price Promotions 5

6 Goal #1 HIT A BESTSELLER LIST How to Amplify your Ebook Price Promotions 6

7 Discounts drive bestsellers BookBub authors often hit the New York Times, USA Today, or Amazon bestseller list during their price promotion How to Amplify your Ebook Price Promotions 7

8 $1.99 $2.99 $1.99 $1.99 $0.99 $1.99 $1.99 $ BookBub books hit the New York Times bestseller list in the past month $0.99 $1.99 $0.99 $1.99 How to Amplify your Ebook Price Promotions 8

9 On average, BookBub users bought 5,200 copies of each across retailers How to Amplify Your Ebook Price Promotions 9

10 Fiction needs more sales than nonfiction 8,000+ 3,500+ Average BookBub sales for books that hit the Ebook Fiction list Average BookBub sales for books that hit the Ebook Nonfiction list How to Amplify your Ebook Price Promotions 10

11 1 Discount your most popular book 171 average number of reviews these books had before their price promotions 15% increase in response rate when a book has 150+ Amazon or Goodreads reviews How to Amplify your Ebook Price Promotions 11

12 2 Choose the lowest price possible Response rates are over 75% higher at $0.99 than $2.99 $0.99 $1.99 $2.99 How to Amplify your Ebook Price Promotions 12

13 To hit a bestseller list: Discount a popular book Offer it for $0.99 Focus on driving unit sales across retailers during a specific week How to Amplify your Ebook Price Promotions 13

14 Goal #2 MARKET A SERIES How to Amplify your Ebook Price Promotions 14

15 Bargain readers are genre readers 25% Romance 29% Non-Genre Titles 14% Scifi/Fantasy/Horror 32% Mysteries/Thrillers How to Amplify your Ebook Price Promotions 15

16 Discounts drive series sales 94% of authors who discounted a book in a series sold more of other books in the series during the promotion How to Amplify your Ebook Price Promotions 16

17 1 Discount the first in the series 5x higher increase in sales of other books in the series when the first book is discounted vs. any other book in the series First in series Other How to Amplify your Ebook Price Promotions 17

18 2 Make the first book free 10x more downloads of free books than $0.99 books $0.99 Free How to Amplify your Ebook Price Promotions 18

19 2 Make the first book free 8x higher sales of other books in a series when the first book was free How to Amplify your Ebook Price Promotions 19

20 3 Discount for more than 3 days 4x higher increase in sales of other books in the series if the price promotion lasts longer than 3 days 3 or Fewer Days More than 3 Days How to Amplify your Ebook Price Promotions 20

21 4 Link to series in your back matter 3x increase in sales of other books in the series if links are included in back matter How to Amplify your Ebook Price Promotions 21

22 To market a series: Discount the first book Offer it for free Keep the discount live for 3+ days Link to the rest of the series in your back matter How to Amplify your Ebook Price Promotions 22

23 Goal #3 LAUNCH NEW RELEASE How to Amplify your Ebook Price Promotions 23

24 Bargain Readers Try New Authors 95% have purchased a book from an author unknown to them because of an ebook price promotion How to Amplify your Ebook Price Promotions 24

25 I prefer to pay $1 or less for an unknown author. I would pay much more for an author I ve read and enjoy. - BookBub subscriber How to Amplify your Ebook Price Promotions 25

26 Bargain readers also buy full-priced ebooks 77% Purchase full-price and discount books 23% Exclusively purchase discounted books How to Amplify your Ebook Price Promotions 26

27 89% of BookBub partners who used a price promotion to market a new release sold more of their new book after the promotion How to Amplify your Ebook Price Promotions 27

28 1 Discount backlist for fiction 63% of BookBub readers have purchased other books by an author they discovered through a price promotion How to Amplify your Ebook Price Promotions 28

29 2 Discount when the new book is live 22x increase in sales of an author s other books on the day of their BookBub Featured Deal How to Amplify your Ebook Price Promotions 29

30 3 Discount frontlist for nonfiction Strategic price drop National Nurses Week All media marketing push Retailer support BookBub Featured Deal How to Amplify your Ebook Price Promotions 30

31 To launch a new release: Discount an older title for fiction launches Choose the first in a series or most popular standalone at the lowest price possible Use your back matter to drive new release sales Try discounting after the new book launches Discount the new release for nonfiction How to Amplify your Ebook Price Promotions 31

32 Goal #4 DRIVE SALES & REVENUE How to Amplify your Ebook Price Promotions 32

33 Unit sales recap Big author platforms Lowest prices possible Books in a series How to Amplify your Ebook Price Promotions 33

34 Price promotions increase revenue BookBub partners report an average 196x increase in earnings during their price promotions, with an average discount of 74% How to Amplify your Ebook Price Promotions 34

35 1 With more than one book, try free 75% of BookBub s authors saw increased sales of other books after a free promotion How to Amplify your Ebook Price Promotions 35

36 2 With one book, price high 142% higher revenue for books priced $2.99 instead of $0.99 $0.99 $1.99 $2.99 How to Amplify your Ebook Price Promotions 36

37 3 Discount a big book Feature bestselling authors at $2.99 to drive revenue How to Amplify your Ebook Price Promotions 37

38 3 Or a cookbook or box set Cookbooks and box sets also work at higher prices How to Amplify your Ebook Price Promotions 38

39 4 Discount for 5 days or fewer 4x increase in postpromotion revenue if the book was discounted for 5 or fewer days 5 or fewer days Longer than 5 days How to Amplify your Ebook Price Promotions 39

40 To drive short-term revenue: For an author with a big backlist, use the series marketing strategy With fewer books, discount the most popular book (or a box set) Offer it for $1.99 or $2.99 Keep your discount live for fewer than 5 days How to Amplify your Ebook Price Promotions 40

41 Last Step: Measure Your Results How to Amplify your Ebook Price Promotions 41

42 Remember to Promote your price promotion How to Amplify your Ebook Price Promotions 42

43 Case Study: Kensington How to Amplify your Ebook Price Promotions 43

44 SERIES STUDY: The Jonathan Grave Series by John Gilstrap Titles in the series were discounted in the month leading up to on sale of the 2014 title, End Game. $0.99 $2.99 $2.99 $2.99 $2.99 Upcoming Release

45 DISCOUNT PROMOTION A BookBub promotion was run on No Mercy the week before End Game went on sale: % The Promotion Yielded an increase in sales of between 100 and 500% across all titles in the series over an 8-week period, including weeks after prices reverted to full DLP! +36% End Game sales were up over the previous book in the series by over 36% through 8 weeks!

46 DIGITAL-ONLY SERIES LAUNCH PROMO: The Tourist Trap Mystery Series by Lynn Cahoon In June, Guidebook to Murder was put on sale at $0.99. A BookBub promotion was run for this title six weeks prior to on sale of Mission to Murder: Released April 2014 DLP - $3.99 Released July 2014 DLP - $4.99 Released Nov 2014 DLP - $5.99

47 DISCOUNT PROMOTION In June, Guidebook to Murder was put on sale at $0.99. A BookBub promotion was run for this title six weeks prior to on sale of Mission to Murder: New York Times Bestseller Guidebook to Murder was a New York Times bestseller following the BookBub promotion! This was Lynn Cahoon s debut on the list! Top 10 Mission to Murder entered the top 10 most pre-ordered titles on the Kensington list following the promotion! If the Shoe Kills, which released in November at a DLP of $5.99, was also one of Kensington s top 10 preordered titles following the Guidebook to Murder promotion!

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