Ethnic Supermarket Series Osaka Supermarket - West Vancouver, BC

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1 Ethnic Supermarket Series Osaka Supermarket - West Vancouver, BC

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5 Summary overview: Canada's population is changing. We are one of the most diverse countries in the world with 20% of our population being foreign born and this number is projected to reach 26% by Canada's retail scene has been slow to adapt to this phenomenon with only a tiny proportion of retailers specifically focused on serving the needs and desires of ethnic shoppers. That is changing and we are seeing a steady growth in the number of ethnic retailers in Canada and this class of retailers are moving away from "mom and pop" formats into large and attractive supermarkets. This series will explore ten ethnic retailers across Canada and take you inside these stores through a series of photos, powered by Field Agent. We challenge our readers to start the conversation about how their company and brands will continue to grow sales and market share if they don't develop a clear strategy to address the needs of over 1/4 of the population. Sales Is Not Simple is developing a deeper understanding of this evolving and fascinating segment of our retail marketplace and will be able to help your organization take advantage of Canada's changing demographics. We hope that you find these insights useful in your day-to-day work and that you can draw inspiration from them. If you would like any more information on what you see in this report please feel free to reach us at jdoucette@salesisnotsimple.com

6 Osaka is a Japanese supermarket with two branches in the Vancouver area that complements the 19 T&T Supermarkets across Canada. We toured the Park Royal Shopping Centre branch which opened in November 2010 and is the first new store opening since the banner launched in 1997 when Japanese operator Yoahan withdrew from the Vancouver market. Osaka Park Royal South, West Vancouver, BC V7T2W4

7 Toted as the most upscale Asian supermarket in Canada, The store is designed to serve as a hub of multiculturalism that promotes diversity through the foods of Asia, Osaka features an award-winning fresh seafood department; an inhouse fresh bakery; a sushi bar; a gourmet Asian hot deli; an extensive array of fine Asian grocery items simply not available in other stores. A unique program called Discover Asian Foods, which features food recipes and fact cards about Asian food not common to mainstream supermarkets. Store Entrance

8 Fresh Produce - Including a Selection of Ornate Flowers

9 Fresh Meats - Attractive Butcher Counter & Highly Organized Packaged Meats

10 BBQ Duck Anyone?

11 A Wide Array of Baked Good With Attractive Signage

12 Sushi Bar and Hot Food

13 Live Seafood - Free Fish Cleaning Service!

14 Shrimp Balls!

15 A Wide Range of Foreign and Domestic Drinks

16 Ave SW