Marketing and Sales Manager

Transcription

1 Job Description Person Specification August 2016 wycombeswan.co.uk hqtheatres.com The UK s premier provider of live entertainment and hospitality

2 JOB DESCRIPTION INTRODUCTION HQ Theatres & Hospitality (HQT&H) is a division of Qdos Entertainment Ltd. Qdos Entertainment is wholly owned by husband and wife entrepreneurs, Nick & Sandra Thomas. Nick created Qdos Entertainment in 1999, and remains Chairman of the company, which is now one of the largest, broad-based entertainment Groups in Europe. Rooted in family entertainment and traditional values, Qdos Entertainment has grown both organically and through a steady buy & build strategy, by acquiring businesses that complement the original model, managed by a highly experienced management team. Qdos Entertainment, via its wholly owned subsidiary HQ Theatres & Hospitality, has a proven track record of successfully managing and operating theatres and other cultural venues, and is the UK s second-largest regional theatre and concert hall operator. The current portfolio of 12 venues include: The Cliffs Pavilion, Southend; Wycombe Swan, High Wycombe; The Palace Theatre, Westcliff; G Live, Guildford; The Lyceum Theatre, Crewe; The Churchill Theatre, Bromley, The Wyvern Theatre, Swindon; The Arts Centre, Swindon; The Beck Theatre, Hayes; The White Rock Theatre, Hastings; The Orchard Theatre, Dartford, and The Colosseum, Watford, The Company also operates an extensive range of hospitality and accommodation environments, including restaurants, cafés, bars, coffee shops and boutique hotel rooms under the brand HQ Collection. The company s freehold restaurants and accommodation businesses include the award-winning Copper Horse Restaurant and Cottages, The Mayfield Pub, Carvery and Rooms in Seamer, The Plough Pub, Restaurant & Rooms in Scalby, and The Yew Tree Café & Bistro, near Scarborough. SENIOR MANAGEMENT STRUCTURE Chairman: Nick Thomas Chief Financial Officer: Jim Parry Chief Executive Officer, HQT&H: Julian Russell Group Marketing Director: Ian Wilson Operations Director, HQT&H: Alvin Hargreaves Wycombe Swan is managed by the Theatre Director, Simon Stallworthy LOCATION OF BUSINESS HQ Theatres & Hospitality Limited has its headquarters office in Great Queen Street, London. The post holder will be based at Wycombe Swan, St Mary's Street, High Wycombe, HP11 2XE. The post holder s approved travel and other out-of-pocket associated costs will be reimbursed. EQUALITY OF OPPORTUNITY Qdos Entertainment Limited is committed to being an equal opportunities employer. The aim is to ensure that all employees are treated equally and are employed solely on the basis of their ability and potential to do the job, regardless of their race, colour, gender, sexuality, disability, age, religion or beliefs. 1

3 JOB DESCRIPTION PURPOSE OF THE POST Under the management of HQ Theatres & Hospitality the Wycombe Swan (Wycombe Swan is the umbrella title of the venues HQ Theatres & Hospitality operate in High Wycombe) is entering an exciting new stage in its development. The Swan has over a thousand seats and presents the very best in touring musical theatre, drama and comedy. The Old Town Hall offers a flexible space for events and promotions in a variety of settings for up to 600 people, and The Oak Room is a smaller, prestigious, Grade II listed function room which can accommodate events for up to 100 people. HQ Theatres and Hospitality are looking for an imaginative, commercially-astute individual who can provide strategic leadership of the marketing and sales of all aspects of the venue and its programme. This will represent an exciting and valuable career opportunity for an outstanding arts and/or entertainment marketing professional. Principal Place of Work: Reporting to: Responsible for: Wycombe Swan. Theatre Director, Wycombe Swan. The Marketing and Sales Manager is a member of the Wycombe Swan Senior Management Team. Marketing Officer, Marketing and Press Officer, Group Sales Officer, Ticket Office Manager, Distribution Manager, Marketing Interns. ACCOUNTABILITIES The Marketing and Sales Manager has overall senior management responsibility for the development and successful cost-effective operation of the Marketing and Sales function for all aspects of Wycombe Swan s business, including shows and events; hospitality events, conferences and functions; and the Wycombe Swan brand. As required by the Theatre Director, and in collaboration with other Senior Management Team members, development of Wycombe Swan s annual operating budgets, and related internal targets, so as to ensure maximum profitability of the venue s operation; Working alongside the Theatre Director and other members of the Senior Management Team, development and delivery of an annual Venue Business Plan for the Wycombe Swan and for all of its activities, drawing on, and as agreed conducting and/or commissioning market research, so as to ensure that business and service targets are met; Development of Marketing and Sales campaigns for all strands of the operation of Wycombe Swan, and achievement of show and event attendance and income targets, liaising with Producers and Promoters as necessary; Ensuring the development and delivery of comprehensive marketing strategies and tactics to support the work of the venue s Hospitality function, including achieving attendance targets for events; 2

4 Formulation of pricing strategies for all events and activities at Wycombe Swan, so as to ensure that attendance targets are met and sales maximised; Via delegation as appropriate, management of the relationships between Wycombe Swan and the print and broadcast media, so as to ensure that Wycombe Swan s, and HQ Theatres & Hospitality s best interests are protected, and that the profile of the venue is at all times high and positive; Development and implementation of strategic loyalty schemes, so as to achieve agreed budget and attendance targets; Development and implementation of a strategic plan for the involvement of groups from the community in the activities of Wycombe Swan, so as to achieve agreed budget and attendance targets; Monthly reporting to the Theatre Director on variances against budget under Marketing and Sales headings, including attendance targets for events and performances of all kinds; Recruitment, training, and performance development and monitoring (including setting and monitoring of personal targets) of all direct reports, so as to ensure their full contribution to the achievement of Wycombe Swan s business and service targets, within agreed financial limits; Management of all contracts with suppliers and contractors in connection with Marketing and Sales, so as to ensure safe and cost-effective operation within agreed budgets; Management, through delegation as appropriate, of the Theatre s ticketing operation and the venue s use of AudienceView ticketing software, including its venue-wide use as a central CRM database and effective use as a content management system from the Theatre s website; Development of corporate sponsorship opportunities for the venue. Development and monitoring of customer service standards offered by all direct reports to relevant internal and trade customers, so as to achieve agreed targets and standards. Management of all delegated functions of Wycombe Swan as above so as to ensure that HQ Theatres & Hospitality s Health and Safety at Work policies and practices are fully implemented at all times; In respect of delegated responsibilities, adherence by Wycombe Swan to all statutory and regulatory requirements underpinning its operation, ensuring that HQ Theatres & Hospitality is fully protected at all times - in particular in respect of Data Protection arrangements. Other Duties and Responsibilities The post holder agrees to undertake training and development as appropriate and to also keep apprised of developments in his/her field of expertise. To undertake other duties as reasonably requested from time to time, taking into consideration the rate of remuneration and the capabilities of the employee. This job description is current at commencement of employment. In consultation with you, it is liable to variation by management to reflect or anticipate changes in, or to the job. 3

5 PERSON SPECIFICATION PERSON SPECIFICATION Proven successful track record of growing attendances and sales in a theatre and entertainment context Proven successful team leadership and development of individuals performance Track record of developing with relevant team members, and of implementing, new and successful marketing and sales campaigns Proven successful track record in generating sponsorship and/or corporate business in an entertainment or hospitality context Numeracy, literacy and IT competence commensurate with the demands of the Post Ability to work unsociable hours in line with the demands of the Post and the organisation SALARY AND START DATE Salary: up to 40,000 plus bonus potential. To apply, please a copy of your curriculum vitae, accompanied by a letter which sets out clearly your interest in this post, and your view of your suitability for it, to Amy Gillard, Administration Manager agillard@wycombeswan.co.uk For an informal discussion about the post, please contact Simon Stallworthy, Theatre Director by - sstallworthy@wycombeswan.co.uk Closing date for applications: Monday 12 th September at 12.00noon 4