SUMMER EXAMINATIONS 2014

Transcription

1 SUMMER EXAMINATIONS 2014 SPO100614N MODULE TITLE LEVEL TIME ALLOWED Sport & Leisure Management Four Two hours Instructions to students: Please enter your student number NOT your name on all answer booklets. Answer ALL questions from SECTION A, use the answer sheet provided. For each question, clearly mark your answer by choosing the most appropriate answer from the options available and circling the corresponding letter on the answer sheets provided. DO NOT write on the test. Answer ONE question from SECTION B. Answer Section B in a separate answer booklet, clearly with the number of the question you are answering. Section A is worth 50%. Section B is worth 50%. Neither books nor notes may be taken in to the examination. You may not remove this examination paper from the examination room. For all purposes the examination paper remains the property of The University of Northampton. No. of Pages 8 No. of Questions 32 Page 1 of 8

2 SECTION A ANSWER ALL QUESTIONS. 1. Which of the following does NOT reflect the role of the public sector within the UK sport industry? a. Sets economic and political direction b. Governs, establishes rules/regulations c. Interested in societal well being d. Profit and/or market driven 2. According to Porter s Five Forces Model competitors that share the same market segment/customer needs are known as: a. Direct competitors b. Indirect competitors c. Related competitors d. Unrelated competitors 3. The group leader s style is likely to be facilitating and enabling at which stage of group formation and development (Tuckman & Jensen, 1977)? a. Adjourning b. Performing c. Storming d. Norming 4. Jobber (2007) identified three additional Ps specific to the service sector, to add to the traditional four Ps of the marketing mix. Which of the following is one of Jobber s additional Ps? a. Price b. Process c. Promotion d. Product 5. To which sector of the sports industry does the British Olympic Association belong? a. Non profit (voluntary) b. Private c. Public d. Private AND non profit (voluntary) Page 2 of 8

3 6. Meredith Belbin developed a team role theory which attempted to identify: a. The combination of roles common to successful teams b. A list of the roles that all teams must have in order to succeed c. A list of characteristics all individuals working in a team must have d. A way to predict what roles are most important in a successful team 7. According to Kotler et al. (2008) what is at the core product level? a. Brand name b. Benefit or service c. Warranty d. Features 8. Complete Cane s (1996, p.116) definition of a team. To become a team, a group of individuals needs to have a strong common [WHAT?] and work towards that [WHAT?] rather than individually? a. Objective b. Mission c. Purpose d. Vision 9. Which management tools could be used to analyse the MICRO business environment? a. SWOT and PESTEL b. SWOT and Porter s Forces c. PESTEL and Porter s Forces d. SWOT, Porter s Forces and PESTEL 10. According to Gratton and Jones (2004, p.7) which type of research is involved in explaining why something happens, and assessing causal relationships between variables? a. Descriptive research b. Exploratory research c. Predictive research d. Explanatory research Page 3 of 8

4 11. Which of these is NOT a benefit of market segmentation? a. Helps understand needs of buyers b. Helps understand needs of suppliers c. Helps select an effective marketing mix for the target market d. Helps assess business attractiveness of the possible target markets 12. According to Belbin (2010) which of the following team roles is particularly important when a group is trying to turn its ideas into action? a. Implementer b. Plant c. Completer finisher d. Resource investigator 13. According to Gibbs (1988) model of reflection, the process of reflection should follow which sequence of steps? a. Feelings, description, analysis, evaluation, action plan, conclusion b. Description, feelings, analysis, evaluation, conclusion, action plan c. Feelings, description, analysis, evaluation, conclusion, action plan d. Description, feelings, evaluation, analysis, conclusion, action plan 14. According to Porter s Five Forces model, suppliers have power if which conditions exist? a. High numbers of suppliers; high cost to switch suppliers; high demand for their product b. High numbers of suppliers; low cost to switch suppliers; high demand for their product c. Low numbers of suppliers; high cost to switch suppliers; high demand for their product d. Low numbers of suppliers; low cost to switch suppliers; high demand for their product 15. According to Hoye et al. (2006), which sector of the sports industry develops communities and meets needs of particular groups within these? a. Private b. Public c. Non profit (voluntary) d. All of the above Page 4 of 8

5 16. The organisational environment can be broken down into four sections. Which of the statements below represents the two which are considered to be part of the macro environment? a. Organisation (internal) and immediate external environment b. Broader external environment and Global environment c. Organisation (internal) and Global environment d. Broader external environment and immediate external environment 17. Who or what is at the centre of the marketing mix? a. The company b. Competitors c. Stakeholders d. Customers 18. According to Belbin (2010) which of the following team roles has the allowable weaknesses of being seen as manipulative and offloads personal work? a. Shaper b. Co-ordinator c. Resource investigator d. Implementer 19. Quantitative data collection methods can be described as having what characteristics? a. Numerical analysis, large sample sizes and often uses natural research settings b. Numerical analysis, small sample sizes and often uses contrived research settings c. Non-numerical analysis, large sample sizes and often uses contrived research settings d. Numerical analysis, large sample sizes and often uses contrived research settings 20. Which of these is NOT an objective of the Government s 2012 Creating a Sporting Habit for Life policy for youth sport? a. Consistent increase in numbers regularly playing sport b. Focus on year olds c. Establish networks of links between schools and sports clubs in local communities d. Developing competitive sport Page 5 of 8

6 21. According to Porter s Five Forces Model buyers have power if: a. Number of buyers is low, and cost to switch suppliers is high b. Number of buyers is low, and cost to switch suppliers is low c. Number of buyers is high, and cost to switch suppliers is low d. Number of buyers is high, and cost to switch suppliers is high 22. Shank s (2009) Branding Process can be summarised as which sequence? a. Brand awareness, brand image, brand equity, brand loyalty b. Brand image, brand equity, brand loyalty, brand awareness c. Brand awareness, brand equity, brand image, brand loyalty d. Brand equity, brand awareness, brand image, brand loyalty 23. What type of interview uses a standard set of questions, but allows the researcher to take a flexible approach, altering question sequence or probing for more information? a. Focus group b. Structured interview c. Semi-structured interview d. Unstructured interview 24. Which type of PESTEL factor would you associate with rising levels of obesity? a. Political b. Social c. Economic d. Environmental 25. According to Masterman (2007) which type of endorsement would involve a verbal or written acknowledgement by an endorser? a. Imperative endorsement b. Endorsement by association c. Implicit endorsement d. Explicit endorsement Page 6 of 8

7 26. In sports development, the talent development pyramid is depicts a hierarchical pathway. In which order do the different levels sit (from bottom to top)? a. Excellence, Participation, Performance, Foundation b. Foundation, Excellence, Performance, Participation c. Foundation, Participation, Performance, Excellence d. Excellence, Performance, Foundation, Participation 27. A SWOT analysis can be used to analyse the micro environment within an organisation using four measures. What are the internal measures in this tool? a. Strengths and opportunities, but not weaknesses and threats b. Strengths and threats, but not opportunities and weaknesses c. Opportunities and threats, but not strengths and weaknesses d. Strengths and weaknesses, but not opportunities and threats 28. Interpretative research can be described as having what characteristics? a. Qualitative, deductive and establishes causality b. Qualitative, inductive and explains causality c. Quantitative, inductive and explains causality d. Qualitative, inductive and establishes causality 29. According to Shank (2009) which aspect of the branding process is concerned with developing the consumers set of beliefs about a brand and shaping attitudes? a. Brand image b. Brand loyalty c. Brand awareness d. Brand equity 30. Which Non Departmental Public Body has lead responsibility for the development of elite (performance) sport? a. Youth Sport Trust b. Sports Coach UK c. Sport England d. UK Sport END OF SECTION A SECTION B FOLLOWS OVERLEAF Page 7 of 8

8 SECTION B ANSWER ONE OF THE FOLLOWING QUESTIONS 31. Belbin (2010) defines a team role as a pattern of behaviour, characteristic of the way in which one team member interacts with another. Describe briefly the characteristics of the different team roles Belbin defined. Consider how Belbin's teamwork theory might be applied during group work, discussing both advantages and disadvantages. Use examples to illustrate your answer. 32. Describe briefly what is meant by the terms marketing and target market. Explain how the manager of a sports organisation might use the concept of the marketing mix to ensure that they are effective in reaching their target market(s). Use examples to illustrate your answer. END OF PAPER Page 8 of 8