SUMMER EXAMINATIONS 2013

Transcription

1 SUMMER EXAMINATIONS 2013 SPO100613N MODULE TITLE LEVEL TIME ALLOWED Sport & Leisure Management Four Two Hours Instructions to students: Please enter your student number NOT your name on all scripts. Answer ALL questions from SECTION A, use the answer sheet provided. For each question, clearly mark your answer by choosing the most appropriate answer from the options available and circling the corresponding letter on the answer sheets provided. DO NOT write on the test. Answer ONE question from SECTION B. Answer Section B in a separate booklet, clearly with the number of the question you are answering. The same material should not constitute a substantial part of more than one question. Section A is worth 50%. Section B is worth 50%. Neither books nor notes may be taken in to the examination. You may not remove this examination paper from the examination room. For all purposes the examination paper remains the property of The University of Northampton. No. of Pages 6 No. of Questions 22 Page 1 of 6

2 SECTION A ANSWER ALL QUESTIONS. 1. According to Hoye et al. (2006), which sector of the sports industry develops communities & meets needs of particular groups within these? a. Private b. Public c. Voluntary (non profit) d. All of the above 2. Which Non Departmental Public Body has lead responsibility for the development of community sport? a. Sport England b. UK Sport c. Youth Sport Trust d. sports coach UK 3. To which sector of the sports industry would Street Games belong? a. Voluntary (non profit) b. Private c. Public d. Private and voluntary (non profit) 4. Complete Mullins (2010, p.307) definition. Work is a group-based activity and if the organisation is to function effectively it requires [WHAT?] and [WHAT?] amongst its members? a. purpose and collaboration b. collaboration and co-operation c. collaboration and communication d. purpose and co-operation 5. Tuckman and Jensen s (1977) Five-Stage Model of Group Formation and Development can be summarised as which sequence? a. Forming, storming, performing, norming, adjourning b. Forming, storming, norming, performing, adjourning c. Storming, forming, norming, performing, adjourning d. Storming, forming, performing, norming, adjourning Page 2 of 6

3 6. The group leader s style is likely to be facilitating and enabling at which stage of group formation and development (Tuckman & Jensen, 1977)? a. Adjourning b. Performing c. Storming d. Norming 7. According to Belbin (2010) which of the following team roles is particularly important when a group is trying to set its goals and targets? a. Implementer b. Plant c. Co-ordinator d. Resource investigator 8. According to Belbin (2010) which of the following team roles has the allowable weaknesses of being prone to provocation and offending people s feelings? a. Shaper b. Plant c. Teamworker d. Implementer 9. Which management tools could be used to analyse the MICRO business environment? a. SWOT and PESTEL b. SWOT and Porter s Forces c. PESTEL and Porter s Forces d. SWOT, Porter s Forces and PESTEL 10. According to Porter s Forces model, buyers have power if which conditions exist? a. Low numbers of possible suppliers; Low cost to switch suppliers; Low b. High numbers of possible suppliers; High cost to switch suppliers; Low c. High numbers of possible suppliers; Low cost to switch suppliers; Low d. High numbers of possible suppliers; Low cost to switch suppliers; High Page 3 of 6

4 11. The central force of Porter s Forces model is? a. Threat of substitution b. Threat of internal strategic partnerships c. Threat of new entrants d. Level of competitive rivalry 12. According to Gratton and Jones (2004, p.6) which type of research focuses upon the issue of what is happening, rather than why it is happening? a. Descriptive research b. Exploratory research c. Explanatory research d. Predictive research 13. Interpretative research can be described as having what characteristics? a. Qualitative, deductive and establishes causality b. Qualitative, inductive and explains causality c. Quantitative, inductive and explains causality d. Qualitative, inductive and establishes causality 14. Quantitative data collection methods can be described as having what characteristics? a. Numerical analysis, large sample sizes and often uses natural research settings b. Numerical analysis, small sample sizes and often uses contrived research settings c. Non-numerical analysis, large sample sizes and often uses contrived research settings d. Numerical analysis, large sample sizes and often uses contrived research settings 15. What type of interview uses a standard set of questions, but allows the researcher to take a flexible approach, altering question sequence or probing for more information? a. Focus group b. Structured interview c. Semi-structured interview d. Unstructured interview Page 4 of 6

5 16. The four Ps of marketing are usually regarded as product, price, place and...? a. People b. Processes c. Promotion d. Procedure 17. According to Kotler et al. (2008) what is at the core product level? a. Brand name b. Benefit or service c. Warranty d. Features 18. What does IMC stand for? a. International Marketing Communications b. Integrated Marketing Company c. International Marketing Company d. Integrated Marketing Communications 19. Who is at the centre of the marketing mix? a. The company b. Key competitors c. Key stakeholders d. Customers 20. Shank s (2009) Branding Process can be summarised as which sequence? a. Brand awareness, brand image, brand equity, brand loyalty b. Brand image, brand equity, brand loyalty, brand awareness c. Brand equity, brand image, brand awareness, brand loyalty d. Brand loyalty, brand awareness, brand equity, brand image END OF SECTION A SECTION B FOLLOWS OVERLEAF Page 5 of 6

6 SECTION B ANSWER ONE OF THE FOLLOWING QUESTIONS 1. It has been said that the simplest way to find out information from someone is simply to ask them! (Gratton & Jones, 2004:140) Briefly describe which interview method you would use to conduct research into the operations of a sports organisation and why this method would be chosen. Explain in detail how you would prepare for and conduct the interview in order to maximise the quality of data collected from it. Use examples to illustrate your answer. 2. Describe the stages involved in the branding process. Identify the advantages and disadvantages of using athlete endorsers to build brand image. Use appropriate theory throughout your answer. END OF PAPER Page 6 of 6