European Architectural Barometer. Our proposal for your company

Transcription

1 European Architectural Barometer Our proposal for your company

2 Why the European Architectural Barometer? Dynamic market conditions Understanding the architects Comparable insights Key trends like BIM, prefab, changes in DMU, changing role of the architect, and many more are shaping the market. Knowing where, how and when these trends become relevant is key market intelligence input for strategic decision making. The way architects are getting information is changing rapidly. Digitalization, the changing DMU and the way how they orientate is changing. This trend makes pull marketing much more important. In order to do pull marketing, it s vital to know your target group It is always hard to compare different types of research with different types of methodology. Especially if you want to have a country by country comparison. Trends will not be the same or develop at the same rate in the different countries The European Architectural Barometer follows trends in all 8 countries covered by the research. Each quarter a key trend will be investigated and reported. Results are split on a country level. Marketing/market research budgets will not allow running a dedicated market research for each trend in the market. The European Architectural Barometer will provide you with need to know information against relatively low costs. The European Architectural Barometer is a co-makership between our clients and USP. Together we decide which trends to investigate. The European Architectural Barometer provides key information on how architects orientate themselves, how digital they are, BIM usage, prefab and much more. Information which is vital for a good marketing strategy and essential for internal discussions. Trends and themes will be repeated in 1,2 or 3 year intervals. This way, trendlines and predictions can be made. A lot of information can be found on building volumes or the construction industry as a whole, however specific information on the architectural market is hard to find. The European Architectural Barometer provides just that. The European Architectural Barometer is conducted in 8 countries with the same methodology and questionnaire (small local differences aside and in the native language) making the results highly comparable. Not only the trends can be compared country by country, but also the orderbook & turnover developments from architects. This information is highly valuable to asses market conditions and sales feedback. The report has, when relevant, also a European perspective, but always with results split per country as well. 1

3 Research Factsheet Research objectives Creating a better understanding of the architects & their behavior Tracking the economical development from architects (turnover & orderbook) Providing need to know information on marketing topics like BIM, prefab, brand position, changing role of the DMU and so on (each quarter a different topic is investigated) Process Methodology Quantitative telephone research Analysis & reporting Target groups & target number of interviews Architects 200 interviews per country 1,600 interviews per quarter Quarterly research Quarterly multi-client report Countries Costs Yearly subscription fee: 6,000 Includes: 4 quarterly reports per year Possibility to give your input on the questionnaire Research topics 2017 Q Love Brands Q Future role of architects Q Sustainable construction Q Building Information Modelling The UK, Spain, Germany, France, the Netherlands, Italy, Belgium & Poland 2

4 What to expect from the report? Example: Future construction volumes 3

5 What to expect from the report? Example: Orderbook and turnover developments 4

6 What to expect from the report? Example: theme part love brands 5

7 What to expect from the report? Example: theme part Future of Prefab 7

8 What to expect from the report? Example: theme part media orientation Germany 8

9 Topics and pricing Topics 2017 Q Love Brands Q Future role of architects Q Sustainable construction Q Building Information Modelling Pricing model Annual subscription fee of 6,000 Euro per year. Delivery of 4 reports per subscription year covering all 8 countries. Input on topic choice and questionnaire. Single reports available for 1,750 Euro If you would like to subscribe to the European Architectural Barometer or if you would like to have a product presentation, please feel free to contact Mr. Dirk Hoogenboom (Research Consultant ) at Hoogenboom@usp-mc.nl or via Project Manager Arch-Vision: Jeroen de Gruijl Degruijl@usp-mc.nl Managing Director: Jan-Paul Schop Schop@usp-mc.nl 9

10 Subscribe to the European Architectural Barometer A selection of our subscribers 10