Forward-Looking Statements

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1 0 Forward-Looking Statements This presentation contains forward-looking statements. Such statements may involve but are not limited to comments with respect to Groupe Aeroplan's strategies, expectations, planned operations, future actions, anticipated financial performance and business prospects. These forward-looking statements are identified by the use of terms and phrases such as "anticipate", "believe", "could", "estimate", "expect", "intend", "may", "plan", "predict", "project", "will", "would", and similar terms and phrases, including references to assumptions. Such statements may involve but are not limited to comments with respect to strategies, expectations, planned operations or future actions. Forward-looking statements, by their nature, are based on assumptions and are subject to important risks and uncertainties. Any forecasts or forward-looking predictions or statements cannot be relied upon due to, amongst other things, changing external events and general uncertainties of the business and its corporate structure. Results indicated in forward-looking statements may differ materially from actual results for a number of reasons, including without limitation, risks related to the business and the industry, Air Canada liquidity issues, dependency on top four Accumulation Partners, Air Canada or travel industry disruptions, Airlines industry changes and increased airline costs, reduction in activity, usage and accumulation of Aeroplan Miles, retail market/economic downturn, greater than expected redemptions for rewards, industry competition, supply and capacity costs, unfunded Future Redemption Costs, failure to safeguard databases and consumer privacy, consumer privacy legislation, changes to the Aeroplan and Nectar Programs, seasonal nature of the business, other factors and prior performance, regulatory matters, VAT appeal, reliance on key personnel, labour relations and pension liability, technological disruptions and inability to use third party software, failure to protect intellectual property rights, currency fluctuations, interest rate and currency fluctuations, leverage and restrictive covenants in current and future indebtedness, dilution of Groupe Aeroplan shareholders, uncertainty of dividend payments, level of indebtedness-refinancing risk, managing growth, as well as the other factors identified throughout the Management Discussion & Analysis on file with the Canadian Securities regulatory authorities. Material factors and assumptions that were applied in drawing a conclusion or making a projection or forecast are also set out throughout this document. We believe that the expectations represented by our forward-looking statements are reasonable, yet there can be no assurance that such expectations will prove to be correct. The purpose of the forward-looking statements is to provide the reader with a description of management s expectations regarding the matters described in this news release and may not be appropriate for other purposes. The forward-looking statements contained herein represent Groupe Aeroplan's expectations as of February 22, 2010, and are subject to change after that date. However, Groupe Aeroplan disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required under applicable securities regulations. 1 1

2 The Global Leader in Loyalty Management 60%* 75%** U.K. Italia *HSBC owns remaining 40% of Air Miles Middle East. **Oney Banque Accord owns the remaining 25% of Nectar Italia. 2 Diversifying Our Revenue Base 3 2

3 Large Geographic Presence G20 countries Post Carlson Marketing acquisition Canada USA UK Spain Italy Middle East India Hong Kong Brazil Malaysia Singapore Indonesia Australia New Zealand 4 Strong Core of Loyalty Marketing and Management Services Loyalty Programs Coalition Proprietary Decision Sciences CRM Data Analytics Customer segmentation Strategy Consultancy 5 3

4 Maximizing Loyalty Programs Through Customer Centric Retailing 6 Creating A Long-Lasting Bond I&C Retailer Customer CPG 7 4

5 Parlaying Data Into Business Critical Customer Insight & Communication Self Serve tool combines data from loyalty program with SKU level data I&C processes 29 million rows of data every day from Sainsbury s Within our Self Serve application is 2 years worth of data detailing every single transaction in all stores Clients can access and mine data in less than 2 minutes 8 I&C Engagement With Sainsbury s Has Developed Significantly The more you understand our customers the more you will be able to drive your business forward within Sainsbury s Justin King, Chief Executive of Sainsbury s Listening is very important and we ll listen to anyone who is talking about our customers. We want to talk to our suppliers in the same language and Nectar data is the right language to use Andrew Mann, Director of Insight & Loyalty at Sainsbury s Insight CRM 9 5

6 Generating Revenue Through A Better Shopping Experience

7 Accelerating The Growth Of Our Current Businesses 60%* 75%** U.K. Italia 12 New Title: Pursuing Strategic Acquisition and Development Opportunities 13 7

8 Pursuing Strategic Acquisitions & Development Opportunities Acquiring Existing Coalition Loyalty Programs Investing in Frequent Flyer Programs Launching Greenfield Programs in Attractive Markets Pursuing Small Strategic Add-on Acquisitions 14 Investment Highlights Consolidated turnover (gross billings and marketing fees) is expected to be more than C$2 billion in in 2010 Diversified revenue base Strong track record of free cash flow generation Solid balance sheet and investment grade rating Current annual dividend: $0.50 per common share Opportunities for growth in our current business and through acquisitions & development 15 8

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