SURE FIRE STRATEGIES TO PROMOTE YOUR PROGRAM

Transcription

1 SURE FIRE STRATEGIES TO PROMOTE YOUR PROGRAM Kern Halls, BS, BM Ingenious Culinary Concepts Dayle Hayes, MS, RD School Meals That Rock

2 This will be an interactive learning session. We want to hear from you. When you see this image, be prepared to SHARE. How have you implemented any of these ideas in your district?

3 @TWITTER @SchoolLunch Hashtag #ANC16

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6 Dayle Hayes, MS, RD Cheerleader for Excellence in School Health & Child Nutrition Consultant to agencies, Organizations & districts nationwide 2014 Montana School Nutrition Professional of the Year Facebook School Meals That Rock Pinterest SchoolMealsThatRock Blog SchoolMealsThatRock.org

7 DISCLOSURE Board Member/Advisory Panel American Association of School Administrators (AASA) Breakfast Advisory Council Kellogg s Breakfast Council Consultant US Department of Agriculture and Team Nutrition Program Multiple state departments of education and agriculture American Egg Board Cherry Marketing Board Mushroom Council Potatoes USA California Walnut Commission CLIF bar Speaker s Bureau National Dairy Council and state/regional dairy councils National Cattlemen s Beef Association and state beef councils

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9 CONTACT INFORMATION Kern Halls BS, BM Chief Innovator for Ingenious Culinary Concepts Facebook Ingenious Culinary Blog

10 BACKGROUND

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13 NON EVALUATIVE 2 day visit (side by side coaching) Identifies trends and patterns for district wide support Targets opportunities for increased participation FOCUS: cafeteria atmosphere, operations, menu and food quality Conducts student centered focus groups Directors appreciate a Fresh Set of Eyes.

14 SOCIAL MEDIA

15 COMMUNICATION Who are our some of our key customers? Students School faculty and staff Parents Community Often times, FNS stakeholders are: Uninformed Misinformed Operating off of outdated information Operating off of assumptions

16 COMMUNICATION WITH CUSTOMERS Students Easiest to access Focus groups findings: they ask for things that are already offered in their school cafeterias Keeping them informed is vital! Everyone Else Inform them continually. Let them know what s going on in your program. Invite them in to dine with you. Inform thru: parent nights, Open House, newsletters, your FNS website, tasting event, adult focus groups, social media, via menus, etc.

17 Make these mobile platforms work for your program!! 1.59B Monthly Active Users 1 400MM Monthly Active Users 2 320MM Monthly Active Users 1 1B Monthly Active Users 3 1/3 of the internetenabled world logs in to Facebook at least once a day. Instagram surpassed Twitter in Q3 of 2015 with MAU Twitter serves as the primary social channel for conversation, social listening and provides real time data. YouTube is the second largest search engine on the web and serves as a primary video consumption platform. A perfect platform to tell Millennial parents about the quality of your menus Gen Z spends up to 70% of their media time on You Tube SOURCE: 1 Statistica.com; worldwide users; Q1 2016; 2 Statistica 2015; 3 MAU = Monthly Active User

18 Portland (OR) Public Schools

19 FB: PPS Nutrition Services

20 Chef Robert Rusan (MO)

21 FB: Chef Robert Rusan TWITTER: ChefRobRu

22 NOW we want to hear from you. Be prepared to SHARE... ONE MINUTE EACH. How have you implemented these #SocialMedia ideas in your district?

23 MARKETING

24 WHO IS YOUR AUDIENCE? & WHAT DO YOU WANT TO SAY? Establish your mission and vision. Ensure everyone knows internally and externally what you stand for. Develop your marketing plan. Define what your target audience looks like. Craft the messages and assets that will engage your customers.

25 SIGNAGE Can you compete with the retail establishments your students dine in outside of school hours? YES... YOU CAN!

26 ADS

27 Loudoun County (VA) F2S

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29 Windham Raymond (ME)

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31 NOW we want to hear from you. SHARE... TWO MINUTES EACH AT YOUR TABLE. How have you implemented these SIGNAGE/AD ideas in your district?

32 MANUFACTURER PARTNERSHIPS

33 Minneapolis (MN) Schools

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35 Bartow County Schools (GA)

36 FB: BartowCountySchoolNutrition

37 MARKETING/PROMOTIONS 5% Increase in sales 9% 16% Increase in sales

38 PROMOTIONS Partnered the Dairy Council with General Mills No cost to the district District had to execute promotion Marketing kits (no cost to district) Incentives for students (no cost to district)

39 SPONSOR PROMOTIONAL ITEMS Share the cost. Do not look for handouts all the time. Create a WIN WIN situation with your partners. IPads, Ipods, Nooks for students. Stickers, erasers, pencils etc. Gift cards in low denominations.

40 NOW we want to hear from you. Be prepared to SHARE... ONE MINUTE EACH. How have you implemented these partnership ideas in your district?

41 CONTACT INFORMATION Dayle Hayes Facebook: School Meals That Rock Kern Halls Facebook: Ingenious Culinary Concepts