COMPETITIVE IN SENIOR CARE

Transcription

1 EXPERT INSIGHT TO STAY COMPETITIVE IN SENIOR CARE SENIOR CARE MARKETING & SALES SUMMIT SENIOR HOUSING POST ACUTE HOME HEALTH Celebrating

2 CONNECTION ALCHEMY Networking with your peers and colleagues between the sessions chatter provides a unique opportunity to inspire new ideas and grow relationships for future success. We ve created lots of spaces and places along with extended breaks to make sure you have a chance to chat, meet and greet with thought leaders in attendance, while still having time to check your and stay in touch with the office. See Who Attends PROV I D ER ORGANIZATIONS Senior Living 58% PROV I D ER TITLES SNF 33% 9% Home Health Digital Other 9% Sales Management 37% Marketing CXO 54% PROV I D ER GEOGRAPHY West 21% South 13% Midwest 35% NE 31% Transitional/Rehab Providers Professional referral sources are demanding evidence-based outcomes, while consumers are demanding hospitality-like concierge services. Have you mastered the right communication and touchpoints for both? The fastchanging post acute landscape demands up to the minute information on best practices and leading edge information on the key successful marketing and sales mix. Senior Living Providers Today s senior living customer is not the customer of your past. Eighty percent of the sale happens before your business development team touches a prospect. In this super-charged, competitive environment, your marketing and sales teams must engage consumers socially and digitally to meet customers where they re at, when they need your information most. Post Acute and Home Health Providers Ferocious competition: you face it daily. While professional referrals remain vital lifelines, many start-ups and other post acute providers are getting ahead by marketing and selling directly to the consumer. Learn strategic alignment strategies for new partnerships and collaborations and gain insights into making digital connections with consumers, before they choose their next step. NETWORKING

3 KEYNOTE SPEAKERS Kate O Neill Tech Humanist and author, Pixels and Place: Connecting Human Experience Helping Business Navigate Digital Transformation in a Human-Centric Way Digital, Technology, Leadership & Innovation Chuck Harry Chief of Research & Analytics, National Investment Center for Seniors Housing & Care (NIC) Market Performance Factors and How They Impact in Seniors Housing and Post Acute Care Leadership & Innovation Final General Sessions and Keynotes to be announced June 30. Go to

4 FEATURED WORKSHOPS Content Marketing Workshop Create a Killer Content Marketing Strategy in 5 Steps Take home content marketing strategies to engage every stakeholder. Speaker: Zontee Hou, President, Media Volery Digital Workshop Digital Advertising: How Marketers can Harness the Power of Paid Media Adapt your paid media strategy to stay on top of the latest trends and stay a step ahead of the competition. Speaker: Ruben Quinones, VP, Client Strategy, Path Interactive and Professor, New York University Post-Acute Workshop Data, Execution, Strategy: The Triple Play that Will Engage Partners for Long Term Growth Create a winning plan to engage and gain effective referral partnerships. Speaker: Clint Maun, CSP, Senior Partner, Maun-Lemke Consulting, LLC Sales Management Workshop The Sales Executive s Guide to Getting your Team to Win More Sales, Faster & Predictably Transform your sales efforts into an efficient customer acquisition platform. Add more customers faster, more purposefully, predictably and sustainably. Speaker: Doug Davidoff, Founder & CEO, Imagine Business Development...diverse, subject matter and great topics, it s the best conference for sales and marketing executives

5 LAB INTENSIVES Content Marketing Lab Content Marketing 2.0: Drive Your Content Marketing Engine in 2019 (Advanced) Ramp your content to heighten consumer relevance, clearly differentiate your product, and gain higher rankings. Technology Lab Marketing Automation (Advanced) Lear how to develop marketing campaigns that include mulit-layered flows and segmentation for better data and sales enablement. Digital Lab Creating a World-Class Digital Marketing Strategy for 2019 The digital landscape is ever-evolving. New platforms emerge each day while existing ones change their algorithms constantly. As a savvy marketer, how can you fine-tune your efforts while remaining nimble enough to adapt and stay ahead of the competition? Post-Acute and Home Health Lab How to be a Post Acute/Home Health Power Player - Without Network Partnerships Not every post acute and home provider can be part of a network. Hear successful strategies from the field on how you can increase census. Sales Management Lab Create a Culture of High Performance Sales High performance teams start with great hires. But keeping them at their peak is the next step in keep occupancy up.

6 FIND YOUR TARGET TRACK CONTENT MARKETING TRACK 5 Steps to a Killer Content Strategy Take home content marketing strategies to engage all your stakeholders. Content Marketing 2.0. Drive Your Content Marketing Engine in 2019 (Advanced) Ramp your content to heighten consumer relevance, clearly differentiate your product, and gain higher rankings. Lean, Mean Content Marketing Machine Budget restrictions don t need to restrict your ability to produce engaging, effective content marketing. Content Marketing Micro-moments: Turning Traffic into Leads & Leads into Conversions Hop on the content marketing toll road and learn how to start collecting on that increased traffic. Anatomy of Great Content Ramp up your content marketing with proven trends and strategies for every platform. Marketing to the Adult Daughter: Getting it Right What Senior Care leaders need to know to better meet the needs of this powerful influencer. The content is really cutting edge and interesting I always leave with key info I d never thought about

7 DIGITAL MARKETING TRACK Digital Track sponsored by: Digital Advertising: How Marketers Can Harness the Power of Paid Media Adapt your paid media strategy to stay on top of the latest trends and stay a step ahead of the competition. Creating a World-Class Digital Marketing Strategy for 2019 The digital landscape is ever-evolving. New platforms emerge each day while existing ones change their algorithms almost daily. As a savvy marketer, how can you fine-tune your efforts while remaining nimble enough to adapt and stay ahead of the competition? 5 Easy Solutions to Supercharge your SEM Conversion (Advanced) Rev up your engines, it s time to get your search engine marketing into gear. Managing your Online Reputation (Advanced) Minimize digital damage to your organization s reputation through a better understanding of how online reviews and social media sites work. Advanced SEO: How to Completely Crush It In 2019 Get to the top of online search results and stay there. Social Media Data Analytics (Advanced) Social media data is a marketer s secret advantage and we ll teach you how to use it POST ACUTE / HOME HEALTH TRACK Data, Execution, Strategy: The Triple Play that Will Engage Partners for Long Term Growth Create a winning plan to engage and gain effective referral partnerships. How to be a Power Post Acute Player Without Network Partnerships Not every post acute and home provider can be part of a network. Hear successful strategies from the field on how you can increase census. The Secret Sauce of Winning the Post-Discharge Referral Whether it s the discharge planner, social worker or case manager, coordination of care has become increasingly complex for them and how it influences referrals at the point of need. Does your team have a strategy to reach discharge decision maker before the referral is made? Partnering with Managed Care Organizations In today s value-based world, partnering with managed care organizations is invaluable and imperative to your success How to Increase Census, Occupancy and Referral Partnerships through Deep Understanding of Key Market Data and Drivers. Understanding key strategic drivers for census optimization in every market you serve, through analysis of data, has positive impacts on census. Beyond the Five-Star Rating in Post Acute In today s digital world, CMS Star Ratings aren t the only way consumers rate care services. See how reputation management and social media can enhance the standing of your organization.

8 FIND YOUR TARGET TRACK SALES MANAGEMENT TRACK The Sales Executive s Guide to Getting your Team to Win More Sales, Faster & Predictably Transform your sales efforts into an efficient customer acquisition platform. Add more customers faster, more purposefully, predictably and sustainably. Create a Culture of High Performance Sales High performance teams start with great hires. But keeping them at their peak is the next step in keep occupancy up. Empower Your Sales Team with a Kicka** CRM Strategy Hear a case study on a successful integration and how it will transform your team into a fierce group that knows when to nurture leads and when to give them some tough love. Artificial Intelligence and Predictive Selling Understand the power of computer analysis to help convert leads into real sales opportunities. Optimizing to Connect vs. Optimizing to Convert (Advanced) Sales can seem like an uphill battle with an under 50% contact rate, but there are strategies that work to convert and connect. Social Selling: Give Your Sales Teams a Tremendous Tool for Generating Leads and Closing Deals Use social media to engage the customer/payer at every stage of the buying cycle....smash was the best conference that I ve attended in years!... Great information, great speakers, great connections!!

9 SMALL TEAMS TRACK The Caregiver s Journey The influence of family in the care decision and what caregivers are really looking for before making the choice. Local Lead Generation: Think Globally, Act Locally Learn the best 360 degree approach to local lead generation for increased occupancy How to Groom a 360-degree Sales Team From receptionists to care staff, every employee can help or hurt the sales effort. 7 Steps to Digital Transformation Strategies to lead a digital marketing shift with limited resources. Successful Sales Talent Recruitment, Engagement and Retention Hear a turn-around, case study that took one team from struggling to successful. Differentiate Your Memory Care Marketing Learn how programs and the right messaging drive occupancy and attract referral partners. Less is More: Keep Websites Updated on a Budget Learn the top tactics and tools you need to know about how to keep your website updated on a minimal budget and with limited resources. TECHNOLOGY TRACK Marketing Automation (Advanced) Learn how to develop advanced marketing automation flows that motivate customers and keeps sales teams on track. The Ultimate Markitecture for Successful Digital Transformation Digital transformation requires the right combination of people, process and technology in order to successfully compete in the brave new world of Senior Care sales and marketing. Marketing Automation Primer Learn how to successfully implement marketing automation, convert more leads and gain a competitive edge. Final Program and Speakers to be announced June 30. Go to

10 REGISTRATION Register Now for ONLY$ 1295 DEADLINE 6/30 PROVIDER OPERATOR RATES Promotional Pricing. $1295 Regular Price Thru June 30...$1695 After June 30...$1895 Discounts for Multiple Registrants Call Brenda at CONFERENCE SCHEDULE AT A GLANCE MONDAY, OCT. 1 1:00-3:30 pm Workshop 3:30-4:30 pm Networking Break 4:45-5:30 pm Opening Keynote 5:30-6:30 pm Welcome Reception TUESDAY, OCT 2 6:00-7:00 am Morning Yoga 7:00-8:30 am Lite Breakfast 8:30-9:15 am Keynote/General Session 9:15-10:00 am Concurrent Sessions 10:15-11:15 am Ed Talks/Speed Meetings/Networking Break 11:30 am - 12:15 pm Concurrent Sessions 12:30-2:00 pm Meet the Experts Luncheon 2:15-3:00 pm Concurrent Sessions 3:15-4:00 pm Concurrent Sessions 4:00-4:30 pm Networking Break 4:30-5:15 pm Keynote Speaker WEDNESDAY, OCT. 3 6:30-7:30 am Morning Yoga 7:45-8:45 am Lite Breakfast 9:00-10:00 am Keynote/General Session 10:15-11:00 am Concurrent Sessions 11:00-11:15 am Networking Break 11:15-12:00 noon Concurrent Sessions $400 SAVINGS Code PRI400 seniorcaremarketingsummit.com

11 SPONSORS Thank You to our 2018 Partners FOUNDING PARTNER Premier Partner Platinum Partner Gold Partner Silver Partner MEDIA SPONSORS

12 73 Market st. Yonkers, NY $ 400 Savings Deadline 6/30