Guide to Selling Your Home

Transcription

1 Guide to Selling Your Home

2 About Verani Realty In 1967, our father, Osvaldo Ozzie Verani, founded Verani Realty. He created a solid foundation for growth, and we have been serving the real estate needs in the communities of New Hampshire and northern Massachusetts ever since. In the last few years, we have grown to multiple real estate offices, with over 500 licensed real estate agents available to meet your NH, MA, ME, and VT real estate needs. Our emphasis on customer service, commitment to training, affiliation with the Berkshire Hathaway HomeServices real estate network, and utilization of the latest technological resources allow us to provide a memorable experience for sellers. We re aware that you have many choices when looking for the right brokerage or agent and we are committed to bringing these resources and more to fulfill your real estate needs. Though our business has greatly broadened from when our father was running the business, we have never lost sight of the core values in which he operated: mutual respect, trust, customer service, and quality. These core values are what developed a deep respect and loyalty between him and his customers. We pride ourselves as being a family-owned business, with a dedicated and professional team that works hard to earn trust from our customers. We hope to be your real estate services firm. Margherita Verani CEO

3 A family of businesses with 60+ well-known companies The Berkshire Hathaway Brand Advantage Berkshire Hathaway HomeServices Verani Realty is a brokerage member of Berkshire Hathaway HomeServices, a network brand of HSF Affiliates LLC, of which HomeServices of America, Inc. TM is a majority owner. Our affiliation with Berkshire Hathaway HomeServices means we have a national and international network to tap into when selling your home. With over 40,000 sale professionals in the nation s leading markets, Berkshire Hathaway HomeServices selects their brokers from the best of the best, so you know that you re working with a quality, knowledgeable agent. Berkshire Hathaway HomeServices brings to the real estate market a definitive mark of stability, strength, and above all, quality. It reflects Berkshire Hathaway s 100+ years in business and its strong reputation through core values of trust, integrity, stability and longevity.

4 The Selling Process: An Overview Selling your home can be a complicated and emotional process. Your Verani agent will be offering guidance and expertise at every step!

5 Why Choose a Verani Sales Professional? As your sales professional, your Berkshire Hathaway HomeServices Verani Realty agent s goal is to help sell your home for the highest price attainable within the time frame that works best for you and to make the home selling process as streamlined and stress-free as possible. Here are just some of the things your agent can do for you throughout the transaction: Guide with professional expertise Develop a customized marketing plan to highlight the unique features of your home Explore and help you decide on the right pricing strategy Discuss expectations and criteria, such as preferred communication method and timeframe for sale, to ensure a successful working relationship Submit all offers received from potential buyers Discuss and clarify offers, highlighting advantages and disadvantages Negotiate possible counteroffers Confirm final terms, obtain necessary signatures, and coordinate all involved parties Monitor progress of inspections and contract contingencies Assist with details for closing

6 Customized Marketing with You in Mind Your home is a unique asset, and you have your own set of goals with it sales, so it there is no one-size-fits-all marketing plan for it. Verani offers customized home marketing, a suite of services and tools we use to highlight your home s features and attract the right buyers. With Verani s customized home marketing, you ll be offered the following capabilities, along with the expertise and guidance of your agent: Berkshire Hathaway HomeSerivces branding Pricing strategies, market insights and statistics Digital marketing strategies Imagery and staging Community involvement Cooperative marketing opportunities A network of partners You can meet with your agent to discuss your options and, with their guidance, choose the methods that fit your goals, your home, and the local market.