Get Extra With Xerox Grow your profits with the Xerox Authorised Supplies Partner Programme

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1 Xerox Office Europe Authorised Supplies Partner Programme Get Extra With Xerox Grow your profits with the Xerox Authorised Supplies Partner Programme

2 Extra Opportunities Build a more profitable business with genuine Xerox supplies Authorised Premier Supplies Reseller There s never been a better time to be a Xerox Authorised Supplies Partner. A growing office printer market in Western Europe, attractive profit margins on genuine products and a compelling value proposition backed by one of the world s most powerful brands just some of the reasons to grow your business with the Xerox Authorised Supplies Partner Programme. The growing business opportunities The office printer market in Western Europe is still full of opportunities for Xerox and our partners: Double-digit growth, particularly in the SMB sector Driven by a strong move towards colour A4 and colour MFP. Xerox is leading this transition from black-and-white to colour with a stream of breakthrough technological innovations and steadily increasing its market share and reputation across the region. Every equipment sale represents an excellent opportunity for our partners to build highly profitable annuity revenue with Xerox Supplies sales from authorised sources, which: Are around 15 times more profitable than equipment sales alone Provide ongoing revenue potential throughout the entire lifecycle of the machine Enable you to maintain regular contact with your customers to keep an eye on any up-sell or cross-sell opportunities. Whether you re an existing Xerox Authorised Supplies Partner seeking to increase your Xerox business, a Xerox Authorised Partner looking to build new annuity revenue streams through supplies, or a supplies specialist wishing to establish a relationship with Xerox, we can offer a range of opportunities for you to build a more profitable business with Xerox Supplies now and in the future. Authorised Supplies Reseller EU Premier One of a select band of pan-european resellers Greatest levels of central and local Xerox account management support received Highest rewards available from Xerox earned Premier One of the leading Resellers in the country Higher levels of commitment to Xerox demonstrated Greater levels of marketing and business support received MDF and improved quarterly rebate Accredited A commitment to the Xerox relationship Proven success achieved Enhanced benefits including dedicated account management Focus on joint planning to grow your business Registered The first step in building a relationship with Xerox An initial interest in developing your Xerox business 2 Extra Opportunities

3 Xerox Authorised Supplies Partner: Your four levels of opportunity EU Premier Premier Accredited Registered Extra Opportunities 3

4 Extra Value The Xerox Authorised Supplies Partner Programme Value Proposition The Xerox Authorised Supplies Partner Programme is designed to help you build a more profitable business. We offer a compelling financial proposition with a rising scale of rewards so the greater your commitment to selling genuine Xerox Supplies from authorised sources, the greater your rewards will be. This is backed by a wide range of business support, marketing and protection programmes and a number of commitments from you in return. As compatibles remain a potential problem, Xerox do not expect Preferred Partners to engage in selling or promoting these products. Authorised Supplies Reseller FINANCIAL Rebates MDF Deal support Tactical programmes and incentivesives End customer initiatives MARKETING Collaterals Webstore PR Branding Advertising Trade shows BUSINESS SUPPORT Partner business development programmes Joint business planning Training Incentives End user support Reseller telephone support SUPPLY & BRAND PROTECTION Grey market countermeasures Regionalisation of products Anti-counterfeit actions Compatibles performance and quality analysis Grey and counterfeit intelligencee 4 Extra Value

5 RESELLER VP AND PROGRAMMES EU Premier Supplies Value Proposition Premier Accredited Registered Minimum Quarterly Revenue $400,000* $150,000* $10,000* Quarterly Rebate 3% 2.5% 2% MDF (based on Agreed Marketing Plan) 2% 1.5% Total (Rebate and MDF) 5% 4% 2% Xerox to Channel End User Special Deal Support Joint Press Releases/Success Stories/PR Listed on Where to Buy Corporate Hospitality Business and Marketing Planning Quarterly Sales Incentives Dedicated Account Management Telesupport Solid Ink Education Programme Genuine Education Programme Must have local sales & distribution presence in 5 or more EU countries Channel to Xerox Must have 2 or more trained staff on Xerox resources Open to Xerox Audit of Supplies Business Provide telephone & web based support for end users Purchase from Authorised Distributors and only sells genuine Xerox Supplies Target existing installed base and new customers (Marketing) *Regional variations may apply Extra Value 5

6 Extra Success Ensuring the right supplies for the right equipment from the right source We are committed to ensuring that Xerox customers buy their supplies from authorised sources. At the same time, we are committed to ensuring that as an Authorised Supplies Partner you maximise your profits and can help you achieve extra success in a number of ways. Solid Ink 1 1 Laser Toner cartridges 2 Maintenance kit 2 Imaging units 3 Fuser Genuine supplies from authorised sources Customers who ve invested in Xerox equipment have the right to expect the best image quality and most reliable printing. Xerox genuine supplies are specially formulated and tested for our products to deliver optimum results time after time. The Xerox Authorised Supplies Partner Programme is built on mutual trust. In return for your commitment to offering only genuine Xerox Supplies from authorised sources, we will endeavour to maximise your profits by offering: Highly competitive pricing structures Creative end user demand generation programmes Special Reseller incentives and rewards Direct handling of all end user warranty issues. THE WORLD ALLIANCE GROUP Waste from 1 printer 6 Extra Success

7 Meeting customers environmental concerns Environmental factors are becoming increasingly important to customers. Being a Xerox Authorised Xerox Supplies Partner offers you a number of opportunities to engage with customers concerned with green issues. The Xerox Green World Alliance is a valuable recycling programme that minimises the environmental impact of printer supplies by providing a simple and effective alternative to throwing away empty containers. The Xerox patented Emulsion Aggregation (EA) Toner uses 60% to 70% less energy per page than conventional toner. It also doubles the number of pages printed per pound of toner, thereby reducing waste. The ground-breaking Xerox solid ink technology uses safe, toxin-free solid ink sticks with no cartridges. Its minimal packaging and virtually waste-free printing process make it a very environmentally-conscious way to print. And with every Xerox solid ink printer or MFP that your customer buys, they can download free GreenPrint software that automatically highlights and removes unwanted pages to reduce paper usage and save money. The Xerox Partner Portal The industry-leading Xerox Partner Portal should be your first point of contact for details about all of our programmes and support services. The site features a wide range of useful tools, resources and information including: Compatibility guides Product collateral Marketing collateral Sales tools Recycling tips. Learn more To find out more about the Xerox Authorised Supplies Partner Programme and how it could help you increase your profits, please contact your Account Manager or visit the Xerox Partner Portal at Extra Success 7

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