market research and consulting agency Overview and Credentials for Real-Time Data Solutions, Ltd

Transcription

1 Cambodia s nextgeneration, value-added market research and consulting agency Overview and Credentials for Real-Time Data Solutions, Ltd

2 Founded in 2015 with 16 years of local agency experience from our team Interviewers, fieldwork supervisors, QC controllers, data entry operators, translators, expert consultants..bringing together 250 trained and experienced people nationwide across 25 provinces.

3 A simple, straightforward mission 3 Data Quality & Accuracy First To apply better solutions for commercial and social research projects that provide value and accurate, precise data for clients

4 Changing the way things are done. Introduced technology solutions for market research data collection Improved fieldwork team and interviewer efficiency Faster turnaround Greater accuracy and quality control across processes Better return on your investment expenditure

5 Technology is the foundation for our processes. Consistent, clear work processes for client satisfaction 1. Questionnaire is linked to database on mobile or tablet. 2. Data is synchronized with the server each time a questionnaire is completed. 3. The tablet s logic codes to skip patterns, robust error and consistency checking. Server stores all the data from all fieldwork teams tablets in each location Synchronize Verify & Feedback Database Server Login Clients can login to check the quality control report and check our staff s fieldwork progress online daily. Online Observation Report Online Back-Check Report Online Daily Fieldwork Progress Report

6 Quality Control enhanced by technology.. Data you can trust and believe QC built into standard project protocol for interviews: 10% minimum validated by QC managers during fieldwork 10% minimum back-checked by listening to audio records 30% minimum observed by Fieldwork Supervisor 10% observed by Project Management Staff

7 Effective client communications are key to superior quality. Involving you throughout the data collection process RDS Management team Technical Unit Supervisor Fieldwork Manager Supervisor Database & CAPI Interviewer 1 Indoor Interviewer 2 Interviewer 3 Interviewer 4 Client Quality Controller Indoor Outdoor Interviewer 5 Outdoor We encourage our clients to visit all stages of data collection and quality process. Clients can conduct surprise checks at any time.

8 Covering a range of different data collection methodologies. Our experience ensures the right method for Cambodia is used Door-to-door interviews From urban to rural and for targeted or random sampling Intercept Interviews Usually in high-traffic locations such as markets and shopping malls. We ve even done intercept interviews at factories in urban and rural areas. Central Location Testing Works well with targeted research for FMCG and beverage sensory, product, concept and TVC/ comms testing. We can even execute conjoint studies if you need. Home Placement If you need respondents to use products under in-home usage conditions over a specific time period. Telephone Surveys You might even want us to build you a panel for on-going connection with respondents. Mystery Shopping A useful tool for a range of different objectives from service quality to product understanding. We ve done work for Mercedes Benz!

9 Census & Retail / POSM Audits These studies fit well with our strong relationships in the beverage and FMCG categories. In-depth Interviews (IDIs) For commercial, public, and social purposes. RDS has recently being doing more complicated projects with medical doctors. Focus Group Discussion (FGD) You name the purpose and objective, we manage the FGD project execution and seek the insights you need. Examples of Research Projects Completed Ad hoc / Brand Tracking studies Product testing Usage and Attitude studies Customer (supply chain) satisfaction Communications testing Innovation and sensory testing Home / Market Visits You A more ethnographic approach to research and insight, this approach can bring strong understanding to markets and consumers.

10 RDS staff have exposure across different categories and industries Wide scope of local sector experience FMCG (food, beer, beverage, snack) Automotive Personal Care Media / Broadcasting Banking/Finance/Insurance Telecommunications Hospitality Health / Medicine Real estate / Infrastructure Manufacturing Public / Social

11 Our client relationships are built on mutual trust. Steadily building with key clients in Cambodia The following is a sample of existing client relationships: End Client Fieldwork Supplier Social / Public Clients

12 Meet some of the local team driving RDS. Taking control in the Cambodia context KUON CHANTHA, MANAGING DIRECTOR 16 years experience in agency research from client services to fieldwork operations. On top of management, Chantha has experience in qualitative research and is a skilled focus group moderator. Our MD is experienced at the senior level with Indochina Research and Kantar. MEL PHANNY, OPERATIONS MANAGER Phanny joins us from Kantar where he built a strong background in social and commercial research, particularly for fieldwork management, quality control, implementation, database management, and analysis. He is experienced with managing multiple nationwide projects at one time. KONG SAMVITEY, ASSOCIATE MANAGING DIRECTOR 8+ years in project management, strategy and business planning, and fieldwork management. Kong has worked with clients such as Cambodia Brewery, World Bank, and UNDP.

13 External consultants bring us new ideas, approaches and solutions. Our network brings new solutions for Cambodia RICARDO GLENN Ricardo is our media expert with strong international media and research experience. His media measurement solutions are world leading innovations and he understands how to adapt tools to different markets.. Ricardo has built strong relationships with Cambodia broadcasters and media agencies. His global experience extends from working with global organizations such as Kantar Media, Nielsen, and Kantar Media. JOHN CATHCART John has already taken the lead with the telco sector in Cambodia by implementing a consumer-focused KPI platform. He partners with RDS for select clients and takes the lead across select projects and industries. His consulting background gives RDS clients the support they need to turn insights in to action. John has worked on the supplier side with Ipsos and IRL as well as the client side. STEFAN LOTZ Stefan is a qualitative maestro whose project and professional experience extends from Korea to South Africa in the commercial and public sectors. His keen interest in ethnography and creative approaches to uncovering hidden insights make Stefan a unique asset for RDS. Stefan has worked with some of the world s leading brands and research agencies like Ipsos and TNS.

14 How to engage with us If you have any questions or want to engage with our team, please Chantha #205E1, Street 514, Phsar Derm Thkov Phnom Penh, Cambodia Tel (855) /