CAPABILITIES DECK. Craig Jaffe Research & Analytics 360. Capabilities 2018
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1 Craig Jaffe Research & Analytics 360 Capabilities 2018 Contact Person: Craig Jaffe Founder & Consultant Mobile: CAPABILITIES DECK Copyright 2018 Craig Jaffe Research & Analytics 360
2 Why Craig Jaffe Research & Analytics Copyright 2018 Craig Jaffe Research & Analytics 360
3 Overview 15+ Years Research & Advanced Analytics Television, Digital, Mobile Published Award Winning Research Data Science, Best Practices, Methodology, Analysis, Industry Resources & Custom Studies Insights Supporting Advertisers Media Agencies Algorithms, Coding, Correlations, Modeling, Predictive Analytics, ROI Developing Standards & Bringing New Measurements to Market 3 Copyright 2018 Craig Jaffe Research & Analytics 360
4 What We Do We are a research and analytics consultancy that advises digital publishers, ad tech companies, TV networks, and agencies how to effectively leverage and monetize data, media trends, behavioral shifts and attitudinal dynamics. Our clients hire us to perform: Analytics Insights Data Management Ad Sales Research Market/Media Research Content Analysis User Experience 4 Copyright 2018 Craig Jaffe Research & Analytics 360
5 Expertise Insights: Quantitative & Qualitative Data Science Tools & Techniques Providing 360 Degrees of Research and Analytics Syndicated Resources Business Analysis Advanced Analytics 5 Copyright 2018 Craig Jaffe Research & Analytics 360
6 Resources Craig Jaffe Research & Analytics 360 utilizes a variety of resources while working with media and marketing companies operating in the digital, television, and mobile marketplaces. 30+ Research Sources Nielsen comscore Star Media GfK MRI Polk Kantar Simmons Google Adobe Webtrends R Tableau SQL SQAD Resources encompass a variety of tools and techniques related to Data Science, Primary Research, Syndicated Analytics, and others. 6 Copyright 2018 Craig Jaffe Research & Analytics 360
7 Executive Bio Craig Jaffe is an award-winning published insights and data strategist. He is accountable for leading small teams focused on delivering analyses, forecasts, statistical models, pricing strategy, segmentations, and more. Deliverables support goals aligned with data management platforms, advertising sales, content creation, customer relationships, programmatic buying and selling, and finance across all screens--television, digital, and mobile. He also teaches digital marketing at the graduate level to students pursuing their MBA and MS degrees at Baruch College, Zicklin School of Business. For full bio, please click here. 7 Copyright 2018 Craig Jaffe Research & Analytics 360
8 Clients: Digital/TV/Ad Tech/Advertisers/Agencies We work with: Digital publishers, ad tech companies, and TV networks to increase ad sales and audiences. Advertisers and agencies to activate consumer purchase behavior. 8 Copyright 2018 Craig Jaffe Research & Analytics 360
9 Responsibilities Helps Research, Analytics, and Data Science Departments by: Developing strategy Conducting analyses Writing reports Presenting Forecasting estimates Managing staff and resources Meeting deadlines for projects and ad hoc requests (Available to also fill in for staff on leave) 9 Copyright 2018 Craig Jaffe Research & Analytics 360
10 Copyright 2018 Craig L. Jaffe Improving Your Business Schedule a complimentary appointment Craig Jaffe Research & Analytics 360 Craig Jaffe Founder & Consultant CraigJaffeResearch@gmail.com Phone: Website: Copyright 2018 Craig Jaffe Research & Analytics 360
11 Questions 11 Copyright 2018 Craig Jaffe Research & Analytics 360
12 Craig Jaffe Research & Analytics 360 Capabilities 2018 Contact Person: Craig Jaffe Founder & Consultant Mobile: CAPABILITIES DECK 12 Copyright 2018 Craig Jaffe Research & Analytics 360
13 Copyright 2018 Craig L. Jaffe and Craig Jaffe Research & Analytics Copyright 2018 Craig Jaffe Research & Analytics 360
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