Innovation Entrepreneurship

Transcription

1 Innovation Entrepreneurship

2 Next Steps: Gather a Team Define a Topic Field Activity Concept Refine & Plan /research Generation

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4 Our Innovation Process synthesize research idea generation field activity & research idea selection & refinement value chain roadmap consumer / stakeholder definition core value proposition

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6 Mission, Goals & Objectives: A good mission statement provides: strategic vision &direction A good mission statement should be: short memorable actionable quantifiable long-term " The mission of One Laptop per Child (OLPC) is to empower the children of developing countries to learn by providing one connected laptop to every school-age child. Goals and objectives are the shortterm measures used to get there.

7 Target Market: Define demographics (age, gender, education, location, income ) psychographics (lifestyle, opinions, activities & interests, attitudes & beliefs) The other 90% : Underdeveloped Countri Evaluate your decision Are there enough people that fit my criteria? Will my target really benefit from my product/service? Will they see a need for it? Do I understand what drives my target to make decisions? Can they afford my product/service? Can I reach them with my message? Are they easily accessible?

8 Stakeholders: a person, group, organization, or system who affects or can be affected by an organization's actions with an interest in a particular project, product, or service consumers, employees, suppliers, distributors, Non-Governmental Organizations and regulators

9 User Experience Criteria: "User experience" encompasses all aspects of the end-user's interaction with the business, its services, and its products. experiential emotional meaningful valuable aspects

10 To create educational opportunities for the world's poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. When children have access to this type of tool they get engaged in their own education. They learn, share, create, and collaborate. They become connected to each other, to the world and to a brighter future. Core Value Proposition: IS: what it is your company offers that is unique to the marketplace and that meets a real need your customers short & concise IS NOT: a long list of benefits (faster, cheaper, easier to use...)

11 Competition Tertiary Indirect Secondary Primary OLPC Direct

12 "The best way to have a good idea is to have a lot of ideas. Dr. Linus Pauling Value Chain / Network: a network of all the people and companies that contribute to the increase in a product's value as it proceeds through the various stages of its manufacture and distribution. Analyze both tangible & intangible benefits. Tangible value exchanges - involve all exchanges of goods, services or revenue, Intangible Knowledge & benefits Includes: raw materials, operations, delivery, marketing & sales, service

13 Revenue Model: How does your company make money?

14 Roadmap Vision of ideal user experience that is viable & possible Simple offering Generation 1 Generation 2 Generation 3

15 Elevator Pitch STRUCTURE: For (target customers) Who are dissatisfied with (the usual product, service, or experience) Our innovation offering is (describe your teams innovative solution) That provides (the most important benefit that your solution provides: or the solution to the key problem) Unlike (how is your offering better than what currently exists, list one or more of the usual products or services by name) Our innovation (a description of the key features).

16 Intuit (Quicken) For the bill-paying member of the family who also uses a home PC Who is tired of filling out the same old checks month after month, Quicken is a PC home finance program That automatically creates and tracks all your check writing. Unlike "Managing your Money," a financial analysis package, Our system is optimized specifically for home bill paying.