Bed & Breakfast or Guest House of the Year

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1 Sponsored by Bed & Breakfast or Guest House of the Year Who Can Enter Any independent Bed & Breakfast establishment. Accommodation entries not accredited by Quality in Tourism or the AA under the harmonised accommodation schemes need to have committed to the Visit York Quality Charter. Name of Bed & Breakfast Contact Name & Relationship to Entry Business Name Address Telephone Website Social Media Handles / Hashtags Deadline for Entry Submission: 1 March 2018 I give permission for Make It York to use my business in Marketing on the run up to the event.

2 Describe your business. Please give a brief description of your business (including your Food Standards Agency hygiene rating). How long have you owned and operated the business? Do you employ staff? The location and style of the business. What is your target market and who are your typical guests? (1) Commitment to Excellence Describe your Bed & Breakfast's core values and how you ensure commitment to excellence for your customers. What makes your business unique and how do you stay ahead of the competition? What are your overall unique selling points? How are staff made aware of the organisation's core values, offerings and services? (2) Customer Care Please describe your approach to customer care and how your customers experience the highest quality service before and during their stay. How do you handle enquiries / bookings? How do you welcome guests? What is your complaints procedure? How do you measure the success of your procedures? Please provide examples of going that extra mile for customers.

3 (3) Food and Beverage Describe the breakfast offered to your customers and demonstrate what training is given to your staff on food and beverage preparation and service. Provide evidence of local sourcing and regional specialities. How are these promoted? How do you cater for special diets? How do you use innovation and creativity when choosing your menu? Please provide links or attach menus to showcase your offering. (4) International Visitors Please provide details of how do you ensure that international visitors have an enjoyable and memorable visit? You could Include: How you welcome international visitors Do you have any special procedures or services for these visitors? Have you, or your staff, undertaken any training or carried out research in order to cater for international visitors? Employing staff with appropriate language skills Provision of information Adapting payment methods Food and beverage offering How have these improvements been received by international visitors? words.

4 (5) Quality Improvements & Business Developments Please describe any improvements and developments that you have made to enhance your guests' experience (and how this has attracted new and repeat business). Any refurbishments / improvements made and whether this was as a result of feedback / market research? Any promotional campaigns surrounding the refurbishments? How have these improvements / developments impacted your business? How do you measure their success? words. (6) Accessibility Please provide details of how your Bed & Breakfast is accessible to all guests. Your access statement / accessibility information. Accessibility / Disability Awareness Training. The facilities / services available for all types of customers and how you promote this? Provide examples of how you cater for guests with accessibility requirements. Why do you deserve to win? Please explain why you think your Bed & Breakfast or Guest House should be shortlisted for this award words.

5 Supporting Documentation Please include documentation to support your application and it to Please note: this is restricted to 3 separate items any additional items will not be accepted. This documentation can include photo(s), reviews and/or links to applicable websites. Judging The application will be judged on the clarity and relevance of the answers to the areas highlighted above. A word limit has been set for each section and it is strongly recommended that you keep within the stated word count. Once you have completed your application form, please it to vyawards@visityork.org. If you need any help with completing this form please call Mystery Shop By entering this award category, should your business be succesfully selected to be a finalist, you are consenting to be mystery shopped by Shoppers Anonymous. The costs of the mystery shop need to be met by the entrant. Entry Fee It is free to enter the Visit York Tourism Awards for all Visit York Members. For non-members, there is a charge of 150+VAT.