OUR MISSION WHAT WE DO. An innovative, neutral portal dedicated solely to the highways industry. Innovation: 1. The action or process of innovating

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1 Innovation: 1. The action or process of innovating Synonyms: revolution, transformation, metamorphosis, restyling. An innovative, neutral portal dedicated solely to the highways industry. OUR MISSION Our mission is simple: To become the number one online destination for the Highways industry, and to be the most influential and credible online resource in the Highways sector- a central website to share news, information and provide highways companies with the platform and tools to innovate, develop and grow. We aim to be recognised for innovation, expertise, unbiased leadership and an unparalleled level of service to our clients. WHAT WE DO HighwaysIndustry.Com offers a unique platform for companies to showcase their products and services, build their brands and be the go-to place for everything highways. We provide the largest online directory of companies operating within the Highways sector. We are the go to place for anyone and everyone Highways related. We are the number one-online destination for the highways industry, a central website providing news, information and resources for Highways management and maintenance. We proactively promote and share industry and company news, information and success stories using an innovative variety of media types such as video, website features and online case studies via HighwaysIndustry.com and key social media outlets

2 WHY WOULDN T YOU BUILD YOUR BRAND ONLINE? THE 5 BIG BENEFITS There are no old roads to new directions. It s cost efficient - Save yourself a packet with no additional office space, personnel, equipment, printing or postal costs. It s adaptable - Simple to tweak and evolve without having more than one focus or campaign out there. No need for recalling or wasting existing resources. It s shareable and pro-active - With the surge of social media, HighwaysIndustry.Com does the leg work for you, sharing your company with the industry by promoting your products and services. It s easy to track - With feedback, you can track the results of your advertising in detail. With printed media- you have no way of knowing if anyone has even looked at your ads. It s interactive - by bringing your marketing to life, clients can see what you do online via video, supported with links to your marketing material. This simply can t be done with printed media....and IT S ALL IN ONE PLACE - PEOPLE LIKE THAT. There is a simple science to online marketing. You advertise on a relevant website i.e. Highwaysindustry.com, we then proactively promote your business through all our channels with every ounce of effort we have. So, you don t have to rely on clients clicking ads to redirect to your site- when they like what they see, they can get all the information and contact details they need from HighwaysIndustry.Com. The result- your clients regularly see your brand and begin to recognise it. The more recognisable you are the bigger the brand becomes, a bigger brand means a greater association with being the leader in your field. It s like having a sales rep that can visit 10,000+ clients per week - just without the fuel and coffee costs!

3 What is a brand? Brands are not ends in themselves; they re a solution, something that allows us to achieve something. Joaquin Hidalgo, Brand CMO, Nike A brand is more than a trademark. It is a trustmark. A brand is a covenant between the company and the consumer. A trusted brand is a genuine asset. Larry Light, US brand consultant YOUR BRAND IS A PROMISE Think of some well established product and service brands and you immediately know what they promise. Brands such as Apple, or Google. You know exactly what you re going to get. Giving you the opportunity to establish your own promise to professionals within the Highways sector- through imaginative marketing, in addition to interactive exhibitions of quality, reliability and innovation- is part of our mission, and lays the foundation for your company to prosper. Advertising can be a tactical game, it may not generate you thousands of pounds in revenue overnight as if by magic- we all know Rome wasn t built in a day. What we provide is an adaptable, innovative, sustainable marketing campaign with the long term goal of allowing your company to flourish, and therefore increase your revenues through successful brand awareness. ITS NOT ROCKET SCIENCE, IS IT? You wouldn t employ a sales rep for one week per year and expect sustainable brand growth and increased revenues would you? So why should your approach to online marketing be any different? With HighwaysIndustry.Com, we are your online sales rep- so you ll save a fortune on buying the coffees in those sales meetings! So, how can you promote your company brand with HighwaysIndustry.com? Our campaigns offer you the opportunity to be seen and heard 24/7, 365 days a year...

4 Increased exposure in an easy to view format, helps our aim of providing contractors, utilities and local authorities with the tools they need. Instarmac COMPANY PROFILES: The first step in bringing your company- and your brand, to life. At HighwaysIndustry.Com, we give your company the ability and opportunity to showcase to the entire Highways sector exactly what you have to offer. With a company profile, you can display your products and services in our image gallery, upload your most successful case studies, or bring your work to life with a video upload, all in addition to fundamentals such as your company name, logo, location and contact information. Your profile will be listed in our Highways directory- the largest of it s kind in the UK. With our prioritised listing system, you can personally ensure that your company is fully maximising it s opportunities to be seen first by a host of industry professionals. From our directory, your Company Profile is only a few clicks away from being shared on key social media outlets. Every time you add new media or marketing uploads, you can quickly and simply let the world know - so it s easier than ever to shout about your achievements and successes.

5 INTERACTIVE ADVERTS All of our advertisements can be linked to any page you choose, meaning unlike printed media- the advertisement is not just there to look at- it actually has an interactive function. Skyscraper Advertisements - Found on our Company Profile Directory page, our skyscraper ads run vertically alongside all our profile listings. Given our directory is the largest of it s kind, skyscrapers ads offer huge company exposure to a whole host of highways industry professionals. Web Header Banners - Located at the head of each and every page on HighwaysIndustry.Com, a Header Banner gives maximum exposure to your company, and with a direct link to any page you choose can be capitalised on with one click of a button. Page Advertisements - Located on news and feature pages around HighwaysIndustry.Com, page advertisements are a great way to grab the attention of our site visitors. The ads link to your own website so you re only ever one click away from a new customer. ALL YOUR COMPANY NEEDS IN ONE PLACE. WE TOLD YOU- PEOPLE LIKE THAT. TEXT BOX HERE DESIGN Advert and resource design is a fantastic additional service we offer in order for you to really make the most of your marketing campaign, so if design isn t your niche- we ll do it for you. All the items on our website will require elements of design and content, from advert design and photo editing through to written articles. We offer a competitive service, with no need to outsource to a design company.

6 OUR NEWSLETTER reaches over 10,000 industry professionals weekly, so there is no other portal displaying what the sector has to offer quite like HighwaysIndustry.com. We actively promote the latest news, features, training courses and top rated stories, as well as offering a direct link to your company profile in our Find out more section. The pro-active nature of HighwaysIndustry.Com means we share your content for you, therefore, no more waiting around for someone to come and find you- we ll take you to them! Our newsletter is also available for sponsor. Sponsorship of which will embed your company logo at the head of the letter, which when clicked, links directly to your company profile page- that s over 10,000 industry professionals seeing who you are, and what you do. OUR FEATURES.. are in depth, engaging and interactive- we can direct your target audience to wherever you want, (e.g. to a particular page or document on your website.) Ideas for Features may include: Innovation What do you do that no-one else does? What are the latest concepts and products? What are you developing? Case Studies and Testimonials - Share the success of your projects and works that have been completed. What have you done that you re proud of? 5 Things you didn t know about the business? How did you start up? What are your key selling points that make you stand out? Health & Safety What are you doing to protect the workforce/public? How has this reduced workplace injury? Environmental Issues - Have you reduced your carbon footprint? Are you the kings of recycling? Let the world know how green you are. They re also measurable. HighwaysIndustry.Com gave us a platform to market ourselves to the industry, with their innovative design tools. The website has allowed our brand to develop and gain a stronghold in the market place. Traditional, printed advertising methods are completely static. How do you know their effects? Like if a magazine publication has been read? Or if they viewed your website after? With our features we can give you all this information in your Return On Investment form- so you re always in the know. KDO Software

7 12 MONTH MARKETING CAMPAIGNS The most powerful, cost effective tool on our constructive mission to help your company develop and grow. Our 12 month marketing campaigns are long term dedication to increasing your company s brand power within the Highways sector. With our sustainable marketing campaigns you can be assured in the knowledge that for an entire 12 month period, your company is being showcased, advertised, shared and marketed on each and every relevant platform within the Highways Industry. A sustainable brand stays in the spotlight, and at the forefront of the industry s thoughts. Our campaigns incorporate the use of a prioritised company profile, our variety of site advertisements, homepage visibility, company features and news, proactive active social media outreach and newsletter sponsorship and features to keep the light shining on your company. With a variety of campaign options available, your dedicated account manager will advise you on the most effective campaign for your company, and work with you throughout the 12 month period to ensure maximum impact to really grow your brand and keep that spotlight shining. QUARTERLY BRAND BOOSTER A mini campaign if you will... Our quarterly brand booster is a 3 month whirlwind of activity on HighwaysIndustry.Com. Utilising an upgraded profile, site advertisements, company features, social media promotion and newsletter sponsorship for a complete short term online marketing strategy. It s a fantastic way to dip your toe into online marketing, or build on the power surge of a 12 month campaign. Have you developed a new product or service? Or gone green and helped protect our environment? Or well anything! Our brand booster would be the perfect way to flood the industry with information, photos and footage of anything you have to show off about to further promote and publicise your brand. HighwaysIndustry.Com are great guys to work with, constant support and lots of great ideas.it s a platform that we didn t have before, and it s about time too. Very easy and very useful indeed. Chevron.

8 T: E: The traditional view- that brands are only meaningful for consumer products businesses- is on its way out Joanna Seddon, Executive Vice President, Millward Brown. 5 Marchmont Gate Boundary Way Hemel Hempstead Herts HP2 7BF