The Essential Social Media Cheat Sheet. Kathy Terrill I Love To Be Selling

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1 The Essential Social Media Cheat Sheet Kathy Terrill I Love To Be Selling

2 This is your fast and easy ebay social media cheat sheet! These awesome pointers will help you post effectively and quickly to social media. Using these tips will help you get traffic for your ebay products and still have plenty of time in your day for shopping, listing, shipping and your family & friends. We will cover the 2 basic ways to post your ebay products to social media.

3 1. Click the social share button on your ebay listings. This is the easiest way to share an item. As of now there is not an Instagram social share button. 2. Sometimes when you click the share button, the image is wonky or non existent. You can upload your product picture or graphic directly to a social media site, add a description and then copy and paste the link to your item. Instagram s only clickable link is in your profile. You can upload a picture, but not a link to your item in an Instagram post. More about this later.

4 Here is a simple cheat sheet to help you with your social media posts. FACEBOOK ( Business Page) 1. Share to your Facebook Business page with your ebay listing social share button. Make sure to click the toggle and share to your Facebook Business page and not your personal profile. Click on Toggle and click Share on a Page You Manage Click to share on Facebook

5 1. A Facebook Business page is free and where you should share your product posts. Write a nice description for your Facebook Business page post, doing your best to stay under 100 characters. Many social media experts recommend 40 characters as best. Look at what ebay fills in for you to share and decide if it's the best choice for your item. Recent studies look to 1-2 hashtags IF they are used as best. It's fine to use none. Facebook searches by keywords. You no longer needs hashtags to show in Facebook search. Hashtags can be fun to use to let your visitors know about your post. #FLASHSALE #LoveMyCoffee #PerfectDress etc. Use them sparingly. Experiment and see what works for you.

6 Sometimes using the ebay sharing button, you ll note the share doesn t look right or doesn t pull an image of your item. In these instances, you may want to upload your product s picture directly to your Facebook Business page, bypassing the ebay share button. Add a description and then copy and paste the url address to your ebay item. When you run a sale, or post an ebay collection to Facebook you may chose to create a special graphic. Canva is a great free graphics tool. Canva recommends a Facebook post image to be 940 x 788 pixels. Planning to use a post for a Facebook ad? If your graphic has text, for best results keep the text to 20% or less of the total image. Here is Facebook's free text overlay tool to test your graphic.

7 Selecting great keywords is crucial to getting found in search on social media. Terapeak's SEO Pro (afl) tool is an powerful tool for social media because it gives you the most popular Google keywords for your listings. Use my affiliate link HERE to get a free trial of Terapeak SEO Pro. Be amazed for yourself at the great Google keywords you get for YOUR products and social media posts. No more guessing what s the best keyword for search on Google!

8 INSTAGRAM Currently there is no social share button for Instagram on ebay listings. 1. You can share your picture by uploading it using the Instagram app on your smartphone or tablet. Add a description and hashtags to your upload. Instagram is a site you can go wild with hashtags. Much is said about Instagram hashtags. Many agree that 8-11 hashtags are good on Instagram. If you can only think of 6, that's fine. If you really want to use 12, that's fine too. Look to do As you type hashtagged keywords, in the Instagram app, you'll see how many times that hashtag is being used on Instagram.

9 2. You can schedule Instagram, using a computer with the paid versions of Hootsuite (afl) and Buffer. There is also a popular paid scheduling app Tailwind (afl) and a free scheduling app Gramblr. Both Gramblr and Tailwind are done with computers. Every month in my exclusive members group Social Media Insiders, I give in depth, easy to understand tutorials and webinars on social media tools that get sellers results. If the time is NOW to power up your social media, join us in Social Media Insiders!

10 TWITTER 1. Share with the ebay social share button. Your text must stay under 280 characters. Here is a character counter to help you see what 280 characters looks like. Keep an eye on what ebay will prefill with the social sharing button. 2 hashtags is recommended by many social media experts, as data shows that using more than 2 reduces the effectiveness of the tweet. Good keyword choices for your two hashtags include brand, color, style, and lifestyle/usage. Terapeak s SEO Pro(afl) scientifically gives you the best keywords to use that Google likes.

11 2. Similar to Facebook, if ebay s social share button does not grab a nice picture of your item, directly uploading a picture, doing a pithy 100 character description with 2 optimized keywords can be your best choice. You can also create great original graphics with Canva. There is a free and a paid version of Canva. See What works best for your needs. Canva recommends graphics to be 1024 x 512 pixels for your Twitter posts.

12 PINTEREST ( Business Account) Get yourself a Pinterest Business account. It s FREE. Your Pinterest Business account comes with great analytics. 1. You can share to Pinterest with the ebay listing social share button. Again ebay will prefill the share. Look at it and see if you like the choices ebay makes for you.

13 Pinterest is a social media site where writing longer descriptions than Facebook, Twitter or Instagram can work. Let Pinterest users know some nice descriptive details about the item that you are pinning. You want to use 1 or less hashtags on Pinterest. You can use 2, but a post with 2 hashtags cannot be use in a Promoted Pin campaign. Pinterest s paid promotion program is called Promoted Pins. A promoted pin must have 1 hashtag or less. That should tell you something about what the right amount of hashtags are on Pinterest.

14 1. Years ago an abundance of hashtags on Pinterest was a good thing. That is no longer the case. 2. Pinterest has browser extensions for Chrome, Firefox, Internet Explorer, Safari and Microsoft edge. Try pinning with the browser extension of your favorite browser and see what you think. You can use your own graphics for Pinterest. They can be created on Canva. Longer pins can get you great results with dimensions of 735 x 1102 pixels. This is an advanced strategy for sellers that have a blog they use to promote their ebay items.

15 Jump in and use Instagram, uploading directly with the app or using schedulers. Use ebay's social share buttons with Twitter, Facebook, and Pinterest as a fast and effective way to do your social media. Watch any pre filling ebay does and tweak the descriptions and keywords to make sure they are the best You can also post directly to social media, uploading pictures, writing descriptions with good keywords and hashtags. Terapeak s SEO Pro (afl) takes the guesswork out of Google keywords. With Pinterest try using their browser extensions on your favorite browser. Test, experiment and see what works for you!

16 In the ever changing world of social media, Social Media Insiders is a membership community that you can rely on for doable tools and up to date information. Come join us minutes of quality social media done daily can help bring your items to Google search, more shoppers, and MORE SALES!

17 About the Author Kathy Terrill is a New York-based professional actress who has more than 25 years of experience in brick-and-mortar retail and over 6 years as an on-air product presenter for QVC, the shopping channel. Kathy started her ebay selling in small way. Kathy sold items from her Manhattan NYC apartment while caring for sick family members. Kathy s ebay business has grown and she is now a Top Rated Silver Powerseller.

18 You'll find Kathy regularly on Facebook as the founder for the seller group ebay Stores Nothing but ebay Stores which has over 4000 global members, ebay Selling Basics Nothing But Selling Basics, and Online Selling Nothing but Online Selling. ebay selected Kathy from over 600,000 sellers to win their Small Business Advocate Award for She is an in demand speaker and private sales coach. Kathy was selected by ebay to be an expert presenter at ebay OPEN 2017 on social media. She is an ebay and social media expert at seller events all across the US. Kathy s hit classes and great tips to increase sales for online sellers are available on her ecommerce website I Love To Be Selling.

19 Kathy loves to help sellers of all levels increase sales with practical tips she gleans from her extensive retail experience. "The author is not an employee of ebay Inc. or any of its affiliated companies. Views expressed in this book are the author's own, and do not reflect the views of ebay Inc., its employees, affiliates, or indeed anyone else."