Connected for a World Transforming. Building customer-centric experiences through digital expertise.

Transcription

1 Connected for a World Transforming Building customer-centric experiences through digital expertise.

2 Today s Consumer & Tomorrow s Landscape It s easy to see that business is changing, but who s driving that change isn t as clear. Connected consumers are steering us into new territory, and reaching them requires not just a deeper understanding but a different approach to telling their story. Reaching them requires experiences experiences made where technology & story meet. That means no matter the channel, no matter the industry, your customers expect nothing less than a consistent and meaningful digital experience every time they interact with your brand. Because experience is everything. SapientRazorfish as a new breed of business transformation partner, uses a client-centric, experience-led approach to enable companies to thrive in the Digital world. Through our unmatched digital expertise, we help our clients reimagine the possibilities within their businesses, in a world that s transforming. To power these transformations, we partner with, the leader in digital marketing technology and the gold standard for digital marketing platforms. And recognizes SapientRazorfish for our impact on the digital marketing world, naming us as their Global Digital Marketing Partner of the Year five times a feat no other partner has achieved.

3 SapientRazorfish + When digital experience leaders unite, it changes everything. We know changing the way you deliver digital experiences can be a big undertaking. That s why SapientRazorfish and have joined forces to provide a strategic path to digital transformation. As digital pioneers, we ve spent over a decade learning what works and what doesn t. We ve learned how to break down organizational barriers and bring together the technology, people, and processes that make transformation possible. SapientRazorfish is the only 5-time Digital Marketing Partner of the Year 200+ Experience Manager Clients 125+ Analytics Clients 75+ Experience Cloud Clients* A Powerful Partnership *Clients that have implemented 3 or more Experience Cloud solutions at the same time. Combining SapientRazorfish proprietary methodologies with the power of the Experience Cloud, we give you everything you need, so you can give your customers everything they want an always-on, always-right customer experience. Faster Implementation, Better Connection When it comes to implementing technology, every day and dollar counts. So businesses turn to SapientRazorfish partly because our deep expertise and hard-won insights drive efficiencies and speed up implementation. But more than that, the world s leading brands turn to us because we re experts at connecting with customers, across their digital and physical lives. The first globally specialized Partner in Experience Manager and Analytics 350+ WW Certifications (more than any other agency) Trained Experience Manager Specialists 200+ Trained Analytics Specialists 50+ Trained Target, Audience Manager, & Campaign Specialists

4 SapientRazorfish Maximizes Clients Experience Cloud Investments PERSONALIZATION CONTENT DATA AND ANALYTICS Campaign Extensive experience in campaign strategy, planning, and execution Target Proprietary tools backing your segmentation and targeting strategy Experience Manager integration and replatforming experts Analytics Web intelligence strategy, governance, and reporting to drive fulfillment Audience Manager Leveraging proprietary algorithms for behavioral personalization for your customers The IDEAL Solution We ve implemented and built many of the world s largest and most sophisticated omni-channel digital marketing platforms. And what we learned along the way went into IDEAL: Integrated Digital Experience Architecture Landscape. Our own unique solution, IDEAL accelerates implementation and provides added functionality to the already powerful Experience Cloud. It s how we architect, design, and deliver integrated customer experiences for brands, marketers, and their agencies. And it s not just an acronym; we believe it s the ideal way to work for our clients and get them to market faster. IDEAL reflects our thought leadership and our commitment to helping our clients transform, offering them: A Repeatable Reference Architecture Patterns & Guidelines Creative, Marketing, and Technology Frameworks Pre-Built, Reusable Components & Services Pre-Built Starter Sites for Omni-channel Experience Delivery

5 Connected Customers Travel & Hospitality MGM Resorts International With 20+ resorts worldwide, MGM Resorts International has extensive content, and to drive commerce, it needed to be leveraged in a smarter way. SapientRazorfish designed a cohesive guest experience across all digital touchpoints and built the technology engine to power that experience. MGM s loyalty program and guest services engine were integrated into the platform, which tapped Experience Manager, Analytics, and Target to create an immersive user experience. B2B Tennant SapientRazorfish was selected to build a comprehensive B2B ecommerce experience for Tennant s current and prospective customers, with the core objectives of reinforcing Tennant s brand and driving online growth. In transforming Tennant s digital presence, we delivered a comprehensive strategy and foundational design with a multi-year roadmap, business case, and investment strategy. To enable an experience-driven approach to commerce and Tennantco.com, we implemented and integrated the Experience Manager and Analytics with their commerce platform. Tennant is rolling this experience out across five regions, delivering topline revenue, marketing, and sales leads via parallel search optimization and merchandising of site. Retail T-Mobile As a longtime proponent and partner, T-Mobile continues to leverage to its fullest potential in order to bring the Un-carrier brand strategy and vision to life. Most recently, Experience Manager powered the redesign of the T-Mobile.com home page. Site management has improved dramatically as the platform now provides for quickturn creative changes. With Target and Audience Manager, T-Mobile is pioneering personalization and localization in the telecommunications space in order to deliver unique, relevant content to prospects and existing customers alike. Going forward, T-Mobile will explore additional product packages that can enhance the customer experience by seamlessly bridging the digital and retail channels. Financial Services The Hartford Funds The Hartford chose SapientRazorfish to build a new brand, web presence, database, and commerce platform for their investment funds. SapientRazorfish created hartfordfunds.com using Experience Manager, Analytics, and Digital Publishing solutions, with a single sign-on that works from within the websites of broker-dealers and other intermediaries, and completely automated document management with FINRA-compliant numbering and archiving. Hartford Funds now has the brand identity they deserve, greater personalization, and a streamlined content approval process that lets them incorporate new content, thought leadership, and financial perspectives, and move at the speed their customers and intermediaries expect, even in their tightlyregulated business environment.

6 Together We Take Digital Experiences Into Tomorrow If you need to catch up with, accelerate or add onto what you have, or make better use of your investment, we re partners with the most experience. Together, SapientRazorfish and have already transformed the limits of what was previously possible, and there are plenty more boundaries to break. Let s Talk Contact us for a review of how our capabilities and technologies can establish, augment, and extend the digital marketing presence of your brand. SapientRazorfish BRENT COWAN brent.cowan@razorfish.com VANYA JAKOVLJEVIC vjakovlj@adobe.com DAVID PILGRIM dpilgrim@sapient.com RIAN TURPIN rturpin@adobe.com SapientRazorfish.com COPYRIGHT 2017 SAPIENTRAZORFISH