Professional Marketing Qualifications Reading List 2016/17

Transcription

1 Professional Marketing Qualifications Reading List 2016/17 Smart and flexible qualifications from CIM Postgraduate Diploma in Marketing - Stage 1

2 Recommended support materials Module 1 Emerging Themes Recommended reading Parsons, E. and Maclaran, P. (2009) Contemporary issues in marketing and consumer behaviour.oxford, Taylor and Francis Bernoff, J. and Li, C. (2011) Groundswell: winning in a world transformed by social technologies.expanded and Revised Edition. Boston, Harvard Business School Press Toffler, A. and Toffler, H. (2007) Revolutionary wealth. NY, Random House Further reading Porter, M.E. (2004) Competitive strategy: techniques for analyzing industries and competitors. NY, Free Press Martin, C. (2013) Mobile influence: the new power of the consumer. Basingstoke, Palgrave Macmillan Chaffey, D. and Ellis-Chadwick, F. (2015) Digital marketing: strategy, implementation and practice. 6th edition. Harlow, Pearson Tapscott, D. and Williams, A.D. (2008) Wikinomics: how mass collaboration changes everything. London, Atlantic books CIM Professional Marketing Qualifications

3 Postgraduate Diploma in Marketing: Stage 1 Workbooks BPP (2012) CIM study text: Emerging Themes. London, BPP Learning Media ; ebook Buy the Study Packs SAVE 20% Study Pack Contemporary issues in marketing and consumer behaviour CIM study text: Emerging Themes RRP Study Pack price 47.10

4 Recommended support materials Module 2 Analysis and Decision Recommended reading Drummond, G., Ensor, J. and Ashford, R. (2007) Strategic marketing: planning and control. 3rd edition. Oxford, Routledge Johnson, G. and Scholes, K. (2013) Exploring strategy. 10th edition. Harlow, Prentice Hall Hooley, G. et al (2011) Marketing strategy and competitive positioning. 5th edition. Harlow, Prentice Hall Ryan D. (2014) Understanding digital marketing: marketing strategies for engaging the digital generation. 3rd edition. London, Kogan Page Further reading Chaffey, D. et al (2015) Digital marketing: strategy, implementation and practice. 6th edition. Harlow, Prentice Hall Doyle, P. (2008) Value based marketing: marketing strategies for corporate growth and shareholder value. 2nd edition. Chichester, John Wiley & Sons Farris, P.W., Bendle, N.T., Pfeifer, P.E. and Reibstein, D.J (2015) Marketing metrics: the manager's guide to measuring marketing performance. 3rd edition. Harlow, Prentice Hall Hollensen, S (2009) Global marketing. 6th edition. Harlow, Prentice Hall Kerin, R. and Peterson, R. (2012) Strategic marketing problems. 13th edition. Harlow, Pearson Lynch, R. (2015) Strategic management. 7th edition. Harlow, FT Prentice Hall CIM Professional Marketing Qualifications

5 Postgraduate Diploma in Marketing: Stage 1 Workbooks BPP (2012) CIM study text: Analysis and Decision. London, BPP Learning Media ; ebook BPP (2012) CIM assessment workbook: Chartered Postgraduate Diploma in Marketing. London, BPP Learning Media ; ebook BPP (2012) CIM passcards: Chartered Postgraduate Diploma in Marketing. London, BPP Learning Media ; ebook 6.00 Buy the Study Packs SAVE 20% Study Pack Strategic marketing: planning and control CIM study text: Analysis and Decision CIM passcards: Chartered Postgraduate Diploma in Marketing (these cover Unit 2 only) RRP Study Pack price 47.10

6 Recommended support materials Module 3 Marketing Leadership and Planning Recommended reading Hooley, G. et al (2011) Marketing strategy and competitive positioning. 5th edition. Harlow Prentice Hall Doyle, P. and Stern, P. (2006) Marketing management and strategy. 4th edition. Harlow, Prentice Hall Schein, E.H. (2010) Organizational culture and leadership. 4th edition. San Francisco, Jossey-Bass Further reading McDonald, M. (2011) Marketing plans: how to prepare then, how to use them. 7th edition. Chichester, John Wiley Mintzberg, H. (2000) The rise and fall of strategic planning. NJ, Prentice Hall Chaffey, D, Ellis-Chadwick, F, Johnston K. (2015) Digital marketing: strategy, implementation and practice. 6th edition. Harlow, Pearson Dibb, S. and Simkin, L. (2013) Marketing essentials. 2nd edition. London, Cengage Kotter, J.P, (2012) Leading change. Boston, Harvard Business School Press Ohmae, K. (1991) The mind of the strategist: the art of Japanese business. New York, McGraw-Hill Porter, M.E. (2004) Competitive advantage: creating and sustaining superior performance. New York, Free Press CIM Professional Marketing Qualifications

7 Postgraduate Diploma in Marketing: Stage 1 Workbooks BPP (2012) CIM study text: Marketing Leadership & Planning. London, BPP Learning Media ; ebook BPP (2012) CIM assessment workbook: Chartered Postgraduate Diploma in Marketing. London, BPP Learning Media ; ebook Buy the Study Packs SAVE 20% Study Pack Marketing strategy and competitive positioning CIM study text: Marketing Leadership and Planning RRP Study Pack price 60.70

8 Recommended support materials Module 4 Managing Corporate Reputation Recommended reading Roper, S. and Fill, C. (2012) Corporate reputation: brand and communication. Harlow, Prentice Hall Van Riel, C.B.M. and Fombrun, C.J. (2007) Essentials of corporate communication. Abingdon, Routledge Further reading Cornelissen, J. (2011) Corporate communications: theory and practice. 3rd edition. London, Sage Davies, G. et al (2003) Corporate reputation and competitiveness. Oxford, Routledge Doorley, J. and Garcia, H.F. (2010) Reputation management. 2nd edition. New York, Routledge Elliot, R. and Percy, L. and Pervan, S. (2011) Strategic brand management. 2nd edition. Oxford, Oxford University Press Griffin, A. (2009) New strategies for reputation management. 2nd edition. London, Kogan Page Melewar, T.C. (2008) Facets of corporate identity, communication and reputation. London, Routledge Van Riel, C.B.M. (1995) Principles of corporate communications. Harlow, Prentice Hall (Print on demand title.) CIM Professional Marketing Qualifications

9 Postgraduate Diploma in Marketing: Stage 1 Workbooks Buy the Study Packs SAVE 20% BPP (2012) CIM study text: Managing Corporate Reputation. Study Pack London, BPP Learning Media ; ebook BPP (2012) CIM assessment workbook: Chartered Postgraduate Diploma in Marketing. London, BPP Learning Media ; ebook Corporate reputation: brand and communication CIM study text: Managing Corporate Reputation RRP Study Pack price 53.50

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11 Postgraduate Diploma in Marketing: Stage 1

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