ceo mentoring by peter fisk +genius edde sands, 22 march 2012 workbook for session 2

Size: px

Start display at page:

Download "ceo mentoring by peter fisk +genius edde sands, 22 march 2012 workbook for session 2"

Madeleine Barrett
5 years ago
Views:

1 ceo mentoring by peter fisk edde sands, 22 march 2012 workbook for session 2

2 Strategy Business strategy and Growth wheel

3 Marketing Communication and social media

4 Experiences Engaging and enabling custemers

5 Leadership Leaders, Change and Performance

ceo mentoring Strategy How to develop clearer direction and focus Focusing on the best markets, categories and segments Focusing on the best value discipline for differentiation Focusing on the best

6 ceo mentoring Strategy How to develop clearer direction and focus Focusing on the best markets, categories and segments Focusing on the best value discipline for differentiation Focusing on the best initiatives for profitable growth Marketing how to market and sell your business better Developing integrated advertising/marketing campaigns Extending and managing distribution channels and sales Exploiting digital/mobile technologies and social media Experience How to deliver great customer experiences Designing a more engaging experience for your customers Engaging your people to serve and support customers better Building relationships and communities which customers value Leadership How to drive change and inspire your people Understanding your strengths as a leader and manager Driving effective change that engages and delivers impact Managing a business for high performance and value creation

7 Opportunities Challenges 9 Business Priorities Short-term <1 year Long-term >1 year

8 10 Business strategy Business Strategy Where I will focus: What makes me different: How I will make money: Where should we compete? How should we different? What should we do to win? GeniusWorks All rights reserved.

15 17 Make it happen now! More Iconic Products More & Human Services More Propositions Collaborative Messages More Responsible & Media More Pricing Creative Channels More Networked & Partners More Sales Focused Customer as Participant Tell a different story Relationship building Brands as Ideas 8 Changed priorities Solutions as Enablers Pricing as Context 22 Win and winback Reengineer to Share risk price points Communication as Engagement Distribution as Partners 36 Retain and grow 37 Accelerate Go green now Profit Relationships as Communities Maintain confidence Get our there GeniusWorks All rights reserved.

Peter Fisk Peter Fisk is a best-selling author and inspirational speaker, a strategic consultant to leading companies around the world and a business entrepreneur.

inspired strategies for brands, innovation and marketing.

22 Peter Fisk Peter Fisk is a best-selling author and inspirational speaker, a strategic consultant to leading companies around the world and a business entrepreneur. Peter leads GeniusWorks, a strategic innovation business based in London and Budapest, Istanbul and Dubai, that works with senior management to see things differently to develop and implement more inspired strategies for brands, innovation and marketing. Gamechanger is a strategy accelerator for leadership teams, Innolab is a facilitated innovation process based on deep customer insights and creative thinking, and BrandVision is a platform to develop better brands and brand portfolios. His best-selling book Marketing Genius explores the left and right-brain approaches to competitive success, and has been translated into more than 35 languages. Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, Creative Genius is the innovation guide for border crossers and gamechangers, whilst People Planet Profit explains how to grow, whilst doing good ethically, socially and for the environment. Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming the world s favourite airline with a cultural alignment around customers. He went on to work with many of the world s leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and Cemex, Lastminute.com and Marks & Spencer, Microsoft and O2, Orange and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Vodafone and Volkswagen. He was also the transforming CEO of the Chartered Institute of Marketing, the world s largest marketing organisation. He led the strategic marketing consulting team of PA Consulting Group, and was MD of Brand Finance before founding his own business. He was recently described by Business Strategy Review as one of the best new business thinkers and is in demand around the world as an expert advisor and energising speaker..