Trends in Mobility and User Experience:

Transcription

1 Trends in Mobility and User Experience: How to Exceed your Students Expectations Daryl Robinson Director, Product Strategy Nelnet Campus Commerce

2 How much data is created every day?

3 2.5 Exabytes 2.5 Billion Gigabytes 530,000,000,000 songs 150,000,000 iphones 5 million laptops 250 Libraries of Congress 90 years of HD Video

4 Population growth 337 K babies born per day 83 M population growth per year

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6 Beloit College Mindset List The last class born in the 1900 s They are the first generation for whom a phone has been primarily a video game, direction finder, electronic telegraph, and research library. Electronic signatures have always been as legally binding as the pen-on-paper kind. In college, they will often think of themselves as consumers, who ve borrowed a lot of money to be there. They have largely grown up in a floppy-less world. It is doubtful that they have ever used or heard the high-pitched whine of a dial-up modem. In their lifetimes, Blackberry has gone from being a wild fruit to being a communications device to becoming a wild fruit again.

7 Beloit College Mindset List By the time they entered school, laptops were outselling desktops. They are the first generation to grow up with Watson outperforming Sherlock. Whatever the subject, there s always been a blog for it. A movie scene longer than two minutes has always seemed like an eternity. Men have always shared a romantic smooch on television. Justin Timberlake has always been a solo act. Bill Clinton has always been Hillary Clinton s aging husband.

8 Smartphone evolution Maturity: From 10% to 40% Adoption Telephone Electricity Computer Radio Mobile Phone Television Smartphone

9 Internet Usage Traffic Time Desktop 49% Mobile 40% Mobile 51% Desktop 60% Desktop Mobile Desktop Mobile Source: Stonetemple.com/mobile-vs-desktop-usage-mobile-grows-but-desktop-still-a-big-player/

10 Millions Annual PC vs Smartphone Sales * 2019* 2020* 2021* Smartphones Desktops + Laptops

11 U.S. Mobile Website Visits Smartphone Tablet PC

12 BILLIONS $1,200 Global mpay Revenue $1,000 $800 $40+M Facebook Revenue $600 51% of $3.25B in Etsy sales in 2017 $400 $200 $155B Payments via PayPal $

13 Mobile Mind Shift The expectation that I can get what I want in my immediate context and moments of need. - Forrester Research

14 74 times/day Mobile Moment A mobile moment is a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context - Forrester Research

15 Always on consumer Multiple Devices Multiple Places Multiple Times

16 Be there Be useful Engagement Be quick

17 Be there Anticipate the moments for users and then commit to being there to help when those moments occur. Anticipate Understand Help

18 Be useful Be relevant to consumers needs in the moment and connect people to the answers they re looking for Relevant Provide value

19 Be quick They re called micomoments for a reason. Mobile users want to know, go, and buy swiftly. Fast Frictionless

20 Task vs Moment

21 Technology & Expectations Information Access to information online Relevancy Access to personal and relevant information Content Access to personal and relevant information based on Context Immediacy Access to personal and relevant information based on context served immediately Intelligence Proactive intelligent information served immediately based on context and history Yahoo MySpace Facebook YouTube Google Uber Shazam Google Now Artificial Intelligence Internet of Things Machine Learning

22 Internet of Things

23 Machine Learning

24 Augmented Reality

25 Times are changing Rapidly

26 I skate to where the puck is going to be, not where it as been. - Wayne Gretzky

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28 Summary o Mobile is likely to be the biggest disruptor since the Internet o Mobile is shifting behaviors o To be successful o Be there o Be useful o Be quick o The future belongs to AI and ML

29 Daryl Robinson Director, Product Strategy Nelnet Campus Commerce NelnetCampusCommerce.com