How To Use Social Proof To Double Your Sales In 3-Months. By Jackson Bloore

Transcription

1 How To Use Social Proof To Double Your Sales In 3-Months By Jackson Bloore

2 Why Am I Talking To You? Why did I show that video to you? What type of social proof was in the video? Sold $145,575 worth of personal training in 2016 Sold $359,843 worth of personal training in last 3-years San Francisco Magazine s Best Personal Trainer 2015 Outside of Ross there isn t a single trainer at DIAKADI that can outsell me

3 Check The Temperature How many fitness professionals? Last year s sales numbers? Anyone still confused or unsure about the role of marketing in your business? If your skill is 1A then marketing is 1B Google Action Jackson Stand Alone for a summary of last year s presentation

4 What Is Social Proof? Social Proof is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. Examples: gyms, fancy restaurant The force that influences you every day when it comes to decision making, from the biggest decisions like where you want to live, down to the smaller every day choices like where to go for lunch, is called Social Proof.

5 Conformity

6 Personal Proof vs. Social Proof Personal Proof Showcasing a transformation, story, or result you achieved in your own life in order to demonstrate credibility.

7 How To Create Personal Proof Create a blog post about your transformation Showcase your personal results on social media Create YouTube videos showcasing your results and your knowledge to demonstrate and create authority If your personal proof is really good it can turn into Social Proof Social media likes, followers, shares, views, etc. Magazine features, guest posts, partnerships with industry experts

8 Marketing Strategy Overview Personal Proof The BEST Marketers Social Proof

9 The 5 Types of Social Proof Expert Celebrity User Wisdom of Crowds Wisdom of Friends

10 Basic Social Proof Strategies Referrals Testimonials Social Media

11 How To Get Referrals Referrals should be a REQUIREMENT to do business with you When I help you achieve your fitness goals, can I count on you to help me grow my business by referring me to your friends and family? Referral incentive $200 off, free session, etc. Referral contest Bring a friend for free / Group Training Discount T-shirts and other swag with your logo on it Tag on social media Surprise birthday gift at work (works better with females)

12 How To Get Testimonials Don t overthink it, just ask best done in person to get verbal commitment (refer back to initial yes ) Make it as easy as possible Provide statistics to client Write a template for them Jackson s Report Card Technique Provide a milestone report card with stats in an Ask for Yelp review at the bottom of the Follow Up ALWAYS PUT A FACE WITH THE TESTIMONIAL Makes it human, people are drawn to images, they can picture themselves

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15 Testimonial Example

16 The Before / After Photo

17 How To Win At Social Media Beyond the scope of this presentation: Go to Rafael s talk today at 11:10am

18 Advanced Social Proof Strategies Case Studies Video a. b. c. d. 3. Client testimonials Promo videos Exercise demos Client interviews Expert Endorsement a. b. Industry expert endorsement Badges, certs, media logo s, etc.

19 How To Do A Case Study Again, just ask! Most people live rather boring lives and jump at the chance to talk about themselves or be the center of attention. It s why Facebook is so addictive. Look at me! Pay attention to me! Look at how cool my life is! Use your ideal client Tell a story

20 How NOT To Format Your Website

21 Live Deconstruction Anyone have a website I can deconstruct right now?

22 3-Month Plan To 2x Sales Create Yelp page (if you don t already have one) Gather awesome client testimonials following guidelines a Gather before / after photos Redo website landing page following guidelines a. b If possible get them to post on Yelp Use Lead Pages or Click Funnels for this Don t wait on before / after photos to do this if you don t have them Raise your prices by 20% Create 1 client case study and 2 really great pieces of content Drive traffic from Facebook to content, retarget same people with case study, then drive to landing page

23 Who s It Gonna Be? 99% of you (even if you are pumped up, motivated, and inspired today) will do nothing when you leave here with this information 1 or 2 of you might take action when you leave here and actually realize some results from this info Who s it gonna be? Who wants to be in the 1% club?

24 Resources For Success Business: The Little Black Book of Fitness Business Success by Pat Rigsby Ignite The Fire by Jon Goodman The 4-Hour Workweek by Tim Ferriss Breaking The Time Barrier by Mike McDerment (service-oriented business) Sales: Influence by Robert Cialdini System 9 by Bedros Keuilian Close Clients Sales System by Bedros Keuilian Scaling: Getting Everything You Can Out of All You ve Got by Jay Abraham

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